Actually, there’s a lot more going on underneath the surface with effective AdWords ad copy. The reason for this is, with AdWords, you don’t have much space to work with. This means that you have to deliver your sales message in a short ad, which can get difficult if you aren’t following the rules. So what we want to do is offer you some AdWords ad copywriting tips so you can begin improving your ads’ performance.

You may think that testing your ads is not important to increased conversions, but we assure you it is far more than important and lies in the realm of critical to success. Indeed, the only way to make intelligent choices for improvement with your ads is through testing. Failing to perform split testing on your ads is nothing less than saying you’re happy with the money you’re currently making. When the opportunity exists to increase your profits, then we don’t know why you wouldn’t want to do it. Once you know what’s working for you, then you can model your other ad copies based on your previous success.

Your PPC ads must convert, and if you’re not experienced writing advertising copy then it really can be a challenge. For more effective PPC ad copy, always make sure every word contributes to the meaning. You have little space and time to create an impact on the reader, 60 characters maximum. The headline needs to grab people by the eyeballs and hold their attention, and then the ad has to do its job and produce a click-through. The dynamics are not like a website where someone can bookmark and maybe come back later; if they don’t click your ad, it’s over for that person and your ad. Your headline must really grab people, and then your ad needs to take over and do its job. That may seem like an impossible task, but it’s not, and it’s all about getting educated about PPC ads. All PPC advertisers start at the very beginning and with no experience, so don’t let your inexperience hold you back. For instance, if you’re running a discount on your product, then mention that in your ad. You can get a lot of click throughs with “free,” but a good percentage will only be tire-kickers. Give the searcher whatever he/she needs to understand the benefits of your offer. Your website must be relevant and what the reader/surfer is expecting to see.

Ideally, each group of ads will have their own display URL extensions containing the appropriate keywords. More best results with Google, be sure to use the appropriate keywords in your PPC ads, but don’t be stupid and try to stuff your ads.

In conclusion, if you want your AdWords copy to deliver good results, you should try to remember every little tip that you come across. Once you start putting the knowledge into action, you’ll start to learn a lot more, which will obviously enhance your campaign and give you a better return on investment.


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