The Basics of SEO | Internet Marketing

Written by : Roger Gonzales https://www.isobios.com

If you’re just getting into Internet Marketing then
you’ve probably heard the term “SEO” used quite a bit. Maybe you have a
basic understanding of what SEO is all about or maybe you don’t know
anything about it. Either way, here is a look at the basics of SEO. SEO stands for “Search Engine Optimization.” It means
web content that is created to rank well with the search engines. In other
words, it’s content that’s made so that it will rank well with search
engines when a specific keyword phrase is searched for. The more SEO you
have and the more effective it is then the more traffic you will get to your
site.

When you begin to learn the basics of SEO you’ll see
that you want to find out what keywords or keyword phrases are popular for
your niche. For example, if you are in the weight loss niche then some
popular keyword phrases might be “lose weight fast” and “how to get thin.”

Once you identify your keywords and keyword phrases
then you want to target them with your content. So you will sprinkle the
words throughout whatever it is your writing. If you’re writing an article
then you would put the keywords in the title and throughout the body of the
article. You would want the keyword to appear one or two times every one
hundred words.

By writing this way you will be letting the search
engines know that your content will fit be helpful for anyone who is
searching for those keywords. So, if you write an article title “How to Lose
Weight Fast: 3 Great Tips” then the search engines should treat that article
well when someone searches for “lose weight fast.”

The exact formula search engines use to rank search
results isn’t know. However, they definitely do use keywords. They also use
quality of the content. So, make sure you always provide quality whenever
you create online content. If you just write something that’s horrible while
sprinkling in keywords then you won’t be doing yourself any good.

The basics of SEO are basically creating content that
is made to rank well with the search engines. This includes sites that are
on the Internet. You want to make sure that everything you create is SEO
friendly. Otherwise it won’t be listed high with the search engines. So
always make sure you have SEO in mind when you create anything that will be
online.

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