There are many challenges for the online business, and perhaps the greatest all face is achieving a respectable conversion rate. Given below are a few strong tips that will help you in boosting your conversion rate and get the most out of your traffic.
Decades of experience shows very clearly that if you can get an audience to read your sales or marketing material multiple times in a relatively short period, then you will experience higher conversion rates. In other words, you should be able to make them believe and help them understand that buying your product will give them the solution they’re looking for. To start the entire show off, what you’ll do is figure out a way to have them subscribe to you. However as powerful as it is, hundreds of thousands of online marketers will ignore doing it. Not hard, really, just ask them for their email and name – first name is fine. Many decades of experience, yes even before the internet, indicates that people will be likely to convert after roughly half a dozen times of reading what you send them.
If you don’t take this step, your conversion rate will obviously suffer, since all those people who need some convincing will come and leave. One semi-sneaky trick is to Google your keywords, then just look at the highest ranked sites for your niche, and then you’ll see how successful sites place their optin boxes, etc. If you have sales copy, then you can have the subscription box pop-up when the visitor comes to your site or while he/she is leaving. Yet another extremely popular method is the standard landing page, and it’s still in use because it’s effective – if you do it correctly. Whatever you do, don’t make the mistake of ignoring this vital step, which could make or break your conversions. If you create a website, we suggest that you ask someone whose word you trust to give you some brutally honest feedback about it. In other words, you should have someone you trust go through your website and see if there are any loopholes that you should take care of before launching the site. Some sites have feedback forms directly on their site and welcome anyone to send in comments. Hopefully the cumulative effect will be that your conversion rate will improve. Remember that working to increase your conversion rate is a process and it does take some time to do.
Almost always in sales copy, you lead off with something to hook the reader in, and then you get down to business and don’t waste time. Here’s something you can do, head over to Clickbank.com and read sales letters; specifically read letters for popular products and see how they handle the first few paragraphs.
Make every effort to continue learning about ways to improve your conversion rates because a lot of information exists about it.