Any online marketer will tell you that to be profitable, you need to get
interested people to view your offers. One popular, but very pricy way to
get web site traffic is by using pay per click advertising programs like
Google’s Adwords. You don’t have to use pay per click just to get people
that are interested to check out your offers. This can be achieved by
building backlinks to your
money page. There are a lot of marketers nowadays that utilize backlink
building as part of their everyday marketing strategies because they have
realized how powerful this type of marketing can be.
For those of you who are new to
Internet marketing, allow me to explain what a backlink is. When you see
a link on a web site that points to a different web site, that is a
backlink. Thus, backlink building is the process of you building links on
other people’s websites that lead people to your website. Search engines
consider your backlinks as a sort of vote for your site, and when you are
using keyword targeted backlinks, they count even more. When you are
building your backlinks, you should use anchor text that explains what your
website is about.
Although it is not hard to see the importance of these links, building them
is not easy. When it comes to building these backlinks, you will find
numerous ways to do it, but we are going to let you in on the two main ways
to build these links.
One backlink building method that has been used for many years is the method
of submitting your URLs to web site directories. A website directory is
precisely what it sounds like: it is a directory that lists web sites. This
process is rather simple; you locate a directory that accepts submissions
and you simply submit your site. When you choose a title for your site,
remember that the title you pick will be the actual link that points to your
site. When your site is listed in the directory, you have generated a
backlink to your site. If you perform a search on any search engine, you
will be able to identify thousands of directories that you can submit to.
Article marketing is one other way that Internet marketers begin building
these types of links to their websites. This is a simple strategy that can
require a bit more time. The basics of article marketing include writing
articles that deal with the subject of your site, after which you take the
articles and submit them to all the article directories you can find. In the
content of the article or at the end of the article in what is known as a
resource box, you place a keyword targeted link back to your web site. The
time consuming part is when you have to rewrite the articles prior to
submitting to article directories to lower duplicate content penalties. When
you do this, the links in the articles that you publish will have greater
value to the search engines.
In any event, there are many other ways to build backlinks for your site,
but these methods should get you started. If you find these strategies too
time consuming, there is
software available to make things go faster. You will want to make sure
you are paying for quality software. While these software packages can help
you, there are software packages online that are simply ineffective.