If you have the desire to use the internet to make money, you’ll need a site. If
you want that web site to bring in money, it must be written extremely well.
Unless you are a skilled copywriter yourself, you will want to engage the
services of a copywriter to compose the text for your web site. An experienced
copywriter will generate a lot more cash than you would ever even be able to
hope to see if you attempted to do all of the writing by yourself. Evidently,
not all copywriters are the same. Some copywriters have lots of talent. Some
dream of having talent but are simply trying to make some bucks because they’ve
heard that online copywriting is easy. Here is how you can know the difference.
Does the copywriter have a web site of his or her own? Any
copywriter worth hiring is going to have his or her own website that
contains a bio, some samples and a resume (and anything else the writer feels
like sharing). If they don’t have a site of their own, how can they assist you
with yours? Pay attention to the copy on their web site as well. If you discover
lots of mistakes, this is a terrible sign.
How well do you respond to the copy on the copywriter’s site? This goes beyond
the simple noticing of grammar and spelling errors. Do you have any sort of
emotional response to the text on the website? Are you feeling warmly toward the
copywriter? Does it make you feel like you desire to learn more about the writer
and keep reading? Does the web site copy make you feel like you have to hire the
writer right away? Does the copy make you feel like you have to leave? Does the
copy make you mad? These are all really vital reactions and they require your
Perform a little more research on the writer. Look for reviews on independent
websites and online discussion boards. It is likely that the only reviews on the
copywriter’s site are going to be positive ones. You want to do a search for the
writer’s name to find out if there are any testimonials or reviews on web sites
that aren’t run by or able to be faked by the writer him or herself. Examine
closely these reviews and feedback. It is a good idea to ask the writer to
provide you references also. Make sure that you follow up and really get ahold
of those references and obtain an honest opinion from them.
See to it that you spend at least a little time browsing the samples supplied by
the writer. It is a good idea to request samples beyond the ones that can be
read on the website. This is especially important if the
copywriter claims he or she is an expert in a niche. When the writing looks
like it was copied from Wikipedia or is particularly unclear, it’s best to find
a different writer.
There area lot of ways to find out whether or not a copywriter is worth hiring.
It’s crucial to do your due diligence and look beyond the writer as a person and
discover what you can about his or her reputation and character.