Facebook is the dominating force in the social site surge that has had an impact
on so many people in the last couple of years. From its inception in 2004, the
number of users currently stands at over 600 million and there is certainly no
doubt that this will rapidly grow to the 1 billion mark before long. It is no
wonder therefore that business owners realize this needs to be part of their
marketing mix taking into account the amount of people their message can reach
out to. So let’s have a look at why this is now seen as an vital element for
marketing on the internet.
Facebook, in the opinion of a substantial proportion of the public, is where
families and acquaintances interact purely for sociable reasons. This is one of
the reasons as to why it has caught the attention of business because when
people chat they also make selections and referrals. The sheer length of time
that people spend on the network is an critical element to this and if your
selling message becomes part of the conversation, you have a potentially
powerful business resource.
A recent trend in advertising in the media is the method that not only is a
website address presented but also a Facebook address for the business. This is
not to be mistaken for personal profiles on Facebook as these are business pages
which are being given real importance. The fact that personal users can help
market a Facebook business page is where true relationship marketing can easily
come into play. Pages for a business provide a way for anyone to “like” them and
in doing so their group of friends will see that they have performed this. This
is the viral consequence of Facebook and why so much importance is now being
given to social media by businesses.
The advantages of developing a well thought out page is easy to understand. The
page could encourage a person to like it for easy access to information that is
then sent to an persons email account. Therefore, as well as accumulating email
addresses, the page is getting liked on a regular basis. If done properly, this
can be a very fast way of building an online business.
A Facebook page is basically free traffic and if you are well prepared to pay
for some advertising, you can further accelerate your marketing reach. There are
many people who turned to the Facebook Ad network because of the way it could be
targeted very specifically and as such could be cost effective in comparison
with Google Adwords. The need to monitor the performance of your advertisements
in terms of money spent and the earnings made, is something you would have to
The benefits to any business to share in the progress of Facebook are clearly
shown and this can help you to be more profitable online.