Autoresponders

Review  for three of the best autoresponders.
We will compare Aweber, GetResponse and Icontact in the comparison chart table

AUTORESPONDER  COMPARISON CHART

 


Aweber

GetResponse

iContact
Monthly Pricing Options
Trial $1 for 30 Days No Trial Free Edition Account
Up to 500 Contacts $19 $11.48 Free Edition Account$10.00 (With Full Features)
Up to 1000 Contacts $29 $14.76 $19.00
Up to 2500 Contacts $20.50 $29.00
Up to 5000 Contacts $49 $36.90 $47.00
Up to 10000 Contacts $69 $53.30 $74.00
Up to 25000 Contacts $149 $118.90 $149.00
Contact Management Features
Import Mailing List
Automatically Detect Duplicate Emails
Add Custom Demographic Fields
Require Opt-in
Email Creation Features
Email Setup Wizard
Supports Unicode
Add Images
Add Hyperlinks
Create Plain Text /HTML Messages
Create Messages from Template
WYSIWYG Editor
Create Web Forms
Image Hosting 100MB 0.5MB
Create Surveys
Email Sending Features
Email Job Scheduling
SPAM Test (Make Sure your Emails Aren’t Spam)
Test Email
Email Reporting Features
Click-Through Tracking
Status of Emails
Forwarded Emails
View Unsubscribed Contacts
Compare Message Reports
Social Media Integration
Conversion Tracking
Integrate with Google Analytics
Technical Support



 

Aweber

Introduction

Building good customer relations is very important for your business. If you regularly
keep in touch with your customers, you can be at a better position to
anticipate and provide for all their needs. If you have your own online
business, the ability to anticipate the needs of your market can
determine the success or failure of your online business endeavor. One
of the best ways to keep in contact with your customers online is
through email. Email communications can help establish good customer
relations because of its personal nature. However, emailing hundreds of
customers can be very difficult if you do it manually. This is where the
Aweber Email Marketing Tools come in.

Description

Aweber is a leading provider of Email marketing tools that enable businesses to
conduct an effective email marketing campaign and stay in touch with
their customers online. The website provides a comprehensive list of
tools that enables businesses to handle all aspects of their email
marketing campaigns and customer relations. These tools are perfect for
all sizes of email marketing campaigns. Many leading online businesses
and thousands of others use Aweber to handle their email marketing
needs.

Target Market

Aweber is perfect for all kinds of online businesses who wish to conduct a
successful email marketing campaign. Whether you just want to stay in
touch with your customers or want some means of soft selling your
products or services directly to interested parties, Aweber tools can
let you do this in a fast and efficient manner. Many leading online
business trust Aweber with their email marketing campaigns and there is
no reason why you should not.

Price

Signing up for Aweber service is not expensive. Your first month will only cost $1. For
this price, you will be able to access all the available tools and
resources provided by Aweber. After the first month, if you plan to
continue the service, you can choose from any of the available plans
that will be perfect for all your needs.

Contents

By signing up to
the Aweber service, you can be able to get access to the following tools
and services:

  • Email
    Newsletters
  • Signup
    Forms
  • Manage
    Subscribers
  • Autoresponders
  • HTML
    Email Templates
  • Blog
    Newsletters
  • Email
    Analytics
  • Subscriber Segmentation
  • Email
    Marketing API
  • Email
    Deliverability
  • Customer Support

This is pretty
much everything you need to run a successful and effective email
campaign and you can find all this tools in one place.

Conclusion

If you want a
reliable service that perfectly provides for all your email marketing
needs, Aweber is definitely the way to go. From its multi tiered pricing
plans to its comprehensive list of features that enable you to run an
effective campaign, the Aweber service is definitely a very valuable and reliable service.

  • Wed, 13 Jun 2018 21:24:49 +0000: Are You a Newsletter Master or Novice? Take This Quiz to Find Out - Email Marketing Tips

    Many of the best marketers in the world regularly send a phenomenal newsletter - like Seth Godin, Ann Handley, and Neil Patel.

    It's no surprise. A successful newsletter can reap amazing results. In fact, David Hieatt, Founder of  Hiut Denim Co., says that his newsletter is, "Without a doubt, [the] most critical tool for growing [his] business."

    But a newsletter only works if you're following the right steps.

    Not sure if you are? Take this 10-question quiz and find out whether you're a newsletter novice or master. Plus, get advice to improve your newsletter!

    Take the quiz and get your results

     

    Share your results on social media! Whether you're a novice or a master, you should be proud that you've started your newsletter. That's a huge step worth celebrating.

    The post Are You a Newsletter Master or Novice? Take This Quiz to Find Out appeared first on Email Marketing Tips.

  • Wed, 06 Jun 2018 12:46:42 +0000: 3 Simple Ways to Get Started with Action-Based Email Automation - Email Marketing Tips

    action-based automation

    A few weeks ago, I polled more than 2,500 of our subscribers to find out if they were using automation tools in their email marketing. Sixty-two percent said, "nope."

    That got me wondering, “Why the heck not?”

    After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it:

    Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute.

    So I did some digging. Turns out, most people told me email automation is overwhelming and they're not sure where to get started.

    But it’s actually pretty easy to get started with email automation . . .

    What is email automation?

    Simply put, email automation is when you set up a series of emails to send automatically to subscribers at a specific time.

    With it, you can connect with a person at every stage of their buyer journey (a.k.a. the marketing funnel) — from lead to customer to brand advocate. You can build a relationship with an individual over the long term.

    And the best part? It runs on autopilot, creating connections and increasing revenue while you work on other aspects of your business.

    You can set up a single series automation — where a person subscribes to your list and is automatically sent email 1, then email 2, then email 3, etc. in a sequence.

    Or you can set up a series with action-based automation.

    What is action-based automation?

    I like to think of action-based automation as letting your subscribers “choose their own adventure” as they’re taken through your email sequence. Instead of automatically sending everyone on your list the same series (email 1, email 2, email 3, etc.), each individual subscriber gets to pick which emails they’re sent through various actions they take.

    While it’s more advanced than a single automation series, action-based automation can skyrocket engagement and sales. That's because you are able to target segments of our audience with the exact content they needed. It's an amazing feeling when you can put a solution right in the hands of your subscribers.

    So how do you implement action-based automation?

    3 ways to get started with action-based automation

    when subscribers sign up for your list

    Subscribers can receive different automation series based off the selections they make on your sign up form. For instance, you could let the subscriber choose if they want to hear from you weekly, monthly, or bimonthly.

    We did frequency-based preferences for our most recent action-based automation campaign, and we saw a 47% increase in open rates and a 150% increase in click-through rates. Check it out below. You can see a dropdown menu. The subscriber chooses how often they receive our emails. They're in control of the frequency.

    email sign up form

    Here’s another example: A personal trainer asks his subscriber to choose her level of strength training — beginner, intermediate, or advanced — on his sign up form.

    Once the subscriber makes her selection, she’s instantly dropped into an automated series that aligns with her training experience. The language and work out tips in each message are tailored to her personal workout level.

    For instance, a beginner subscriber who is new to strength training may receive fundamental tips like how many reps are best for building muscle, how much they should rest between sets, or which shoes they should wear while lifting.

    Whereas an intermediate may get an email series that focuses on variations of standard strength exercises to challenge their muscles in an all-new way or mobility movements to keep their joints healthy between lifting sessions.

    And an advanced subscriber may learn the ins-and-outs of a cutting-edge technique called Blood Flow Restriction training to shock the muscles into new growth.

    If each flow is tailored to a person’s level, you can send them more personalized messaging to promote your product as opposed to a one-size-fits-all plan like a single automated series that's sent to everyone on your list.

    After all, it's tough to write to an entire crowd. By accommodating everyone, you're not catering to anyone. Think about it: an advanced strength trainer would be bored to death with beginner content. And a beginner would be overwhelmed with advanced techniques. That's why action-based automation can help you send content appropriate for each group.

    Pro tip: Your email marketing platform will launch your automated campaign based off tages or custom fields determined by your sign up form. That means you should stay away from fill-in-the-blank responses. Instead, go with pre-populated field that your subscribers can choose from.

    (It’s easy to create a sign up dropdown menu in an ESP like AWeber, or there are many signup form platforms that integrate with your ESP. Some options are OptinMonster or Privy. No website? Here's how to create a hosted sign up form in less than 5 minutes.)

    when a subscriber clicks a link in your email

    Action is often an indicator of interest. That’s why we recommend sending segmented, highly-targeted content to subscribers who open your message and/or clicked on a link within that message. ESPs have different names for these features, but within AWeber’s platform, we call them Open and Click Automations.

    Here’s how Click Automations work: Let’s say you have a food blog and your primary source of revenue is your digital meal plan. With Click Automations, you can tag subscribers with “gluten-free” or “vegetarian,” based on the links they click in the first email you send — your Welcome email . You can then use these tagged segments to deliver one-time, targeted broadcast emails or even launch contextual automation series by these tags.

    So what happens after a subscriber clicks? If the subscriber clicks “gluten-free,” your ESP will "tag" or label them as such. This will redirect them to a relevant landing page. (For example, it could be a page that explains you’ve updated their subscription preferences or a page that contains content about gluten-free restaurants.)

    Now that the subscriber is tagged in your ESP, you can automatically deliver an email series just about gluten-free foods to only that tagged segment, and pitch them relevant gluten-free meal plans.

    Many times, you’ll plan to send all of your subscribers the same welcome series. By sending the same content, you can educate your prospects on a specific topic or the value of your services and products. Not all subscribers are ready to be segmented from the first email.

    If you do that, you can implement Click Automations at the end of the course or sequence of emails. Rather than present your audience with a dead-end, use Click Automations to let subscribers self-select their next step in their customer journey. By presenting options, your audience can choose their own adventure, and enter into a new campaign that meets their needs. 

    when subscribers open (or don't open) your email

    Tracking who opens your emails can help you optimize your campaign. You can send your subscribers reminders to check certain messages if they still haven’t opened it. Or you can remind them that they should take advantage of specific offers within a message. Or you can use the data to see where people fall off from one email to the next.

    For instance, if you have fantastic open rates for emails 1 through 3 of your 5-email automated series, but you get a sudden decrease in email 4, you may want to experiment with your subject line. Make your reader want to open it!

    We've also seen customers take advantage of open rates when they are emailing a course. If they have 6 lessons in total, they may send reminders to a cohort of customers who haven't opened a specific lesson.

    They may also send a followup email to a cohort who have opened a specific lesson. For instance, a followup email may say: "Hey! Checking in. I see you finished lesson 2. Can I answer any questions? Did you find any portion of the lesson challenging?" It's a fantastic way to gather feedback throughout the course.

    It’s also important to know who is not opening or clicking your emails. A smaller list of engaged subscribers — people who actively read and interact with your content — are more valuable than a larger list of subscribers who never open your content.

    In fact, lists with numerous inactive email addresses typically have higher rates of bounces, spam complaints and unsubscribes than ones that don’t.

    So delete, delete, delete!

    When you continue to send emails to people who don’t open them, internet service providers — like Gmail, Hotmail, and Yahoo! — penalize you. Do this often enough, and your emails may consistently end up in their spam folders, which decreases deliverability to people who actually want to read your content.

    That’s why we recommend purging your list every 6 months.

    In order to do this, you’ll want to search in your ESP for subscribers who have not opened your emails in the last year. Then, you’ll ask a segment of subscribers if they're still interested in hearing from you.

    We like to call this a “win back” email. Fourteen percent of subscribers who receive win-back emails open them, according to a survey conducted by ReturnPath, an email deliverability company. That number jumps up to 45 percent for subsequent messages.

    If they don’t want to hear from you anymore? That’s OK. Remember, in your pursuit of providing relevant content to your audience, getting an unsubscribe is far less damaging to your deliverability than receiving a spam complaint. So it’s important to purge your list every so often to make sure your subscribers are still interested in your content.

    Put action-based automation into action!

    Give it a shot. Use one of these 3 techniques to segment your audience so you can send highly-targeted, highly-relevant content to your subscribers. This will help you treat your subscribers as individuals — not a nameless, faceless list. In the long run, you'll see engagement and sales increase, and you'll create a base of fans who can't wait to read your messages.

    Need help with one of these techniques, or have a question about email automation? Call AWeber's Customer Solutions team. They're the best. Seriously. They won two Stevie Awards in 2017 (a.k.a. the Oscars of the customer service industry). They can help you out with any aspect of your email marketing.

    Not an AWeber customer? Join our tribe! We'd love for you to try our easy-to-use automation platform for $0. Start your 30-day FREE trial today!

    The post 3 Simple Ways to Get Started with Action-Based Email Automation appeared first on Email Marketing Tips.

  • Thu, 24 May 2018 17:47:17 +0000: New in AWeber! Connect Your Email Marketing with More Than 100 New Apps - Email Marketing Tips

    Group fist bump!

    This past month, we’ve been hyper-focused on connecting your email marketing with all the other tools you use to run your business. (Think: eCommerce platforms, website and blog builders, scheduling apps, and more!)

    Plus, we’ve added updates to our mobile Stats app and subscriber management options. Keep reading to find out all the awesome ways we've upgraded your AWeber experience.

    AWeber now integrates with more than 100 new applications!

    Whether you’re adding subscribers from your eCommerce store, leads from your website, or students from your online course, integrating your favorite apps with AWeber should be simple and flexible.

    That's why we partnered with Zapier, Apiant and Automate.io to integrate and showcase more than 100 new applications!

    Screenshot of our integrations hub

    What you need to know:

    • AWeber connects with more of your favorite apps like MINDBODY, Disqus, ScheduleOnce, QuickBooks Online, Xero, ManyChat, Google Analytics, Google Calendar, Calendly, ShipStation, Zendesk, and many more! 🙌
    • AWeber integrates with popular website and blog builders like Squarespace, Wix, Weebly, Podcast Websites, and Blogger. 🏠
    • AWeber connects with your preferred payment processors and eCommerce platforms like Big Cartel and Square. 💰
    • AWeber has a native integration with Derek Halpern of Social Trigger’s course platform, Zippy Courses! 👩‍🏫👨‍🏫

    How to take advantage of this feature:

    • It’s easier than ever to browse our featured integrations at our new integrations hub.
    • Simply connect AWeber with your favorite integrations to grow your audience, tag subscribers, and kick off dynamic automated email campaigns.

    It's easy to segment active and inactive subscribers!

    Last month, we released a feature to help you search for subscribers with no opens, any opens, and any clicks since a certain date. This allowed you to create segments of subscribers that engaged (or didn’t engage) with your emails from a specific date until present day, or on a rolling basis, like 30 days ago.

    We’ve since updated this feature to allow you to search before a certain date, enabling you to search for active or inactive subscribers within a range of two dates. For instance, the example below shows a search for subscribers who have clicked any link inside one of your messages during the month of April.

    Image of subscriber search.

    What you need to know:

    • You can now segment subscribers based on activity within a date range. 📅
    • With these segments, send your subscribers the perfect email to re-engage them, or reward them for their engagement. 💌

    How to take advantage of this feature:

    See your subscribers’ tags on your mobile device!

    Adding tags when a subscriber joins your list, opens emails, or clicks certain links helps you learn more about each person you're communicating with via email. If a subscriber clicks a link that indicates they’re a beginner, then tag them beginner and send them "getting started" emails. If someone clicks a link that indicates they’re interested in buying shoes, tag them shoes and send them content containing the newest kicks. (You get the idea!) 👟

    We’ve recently added the ability to see all of your subscribers’ tags at-a-glance with our mobile app, Stats.

    AWeber's stats app

    What you need to know:

    • You can check out a profile of your subscribers — including all their tags — on-the-go using AWeber’s Stats app on your mobile device. 🔖

    How to take advantage of this feature:

    • Download AWeber’s Stats app for free on iTunes or Google Play. Log in with your AWeber username and password to get started!
    • Learn more about the people engaging with your emails. The Stats app provides valuable insight into your marketing efforts at a high level, but also into each and every subscriber.

    We’re making it easier to get started!

    Getting started with any new software platform or marketing channel can be challenging. At AWeber, we’re working to provide quick and easy ways to learn the basics.

    This past month, I partnered with our video producer, Jason Moore, and lead brand designer, Mike Smith, to produce AWeber Academy for anyone joining our platform.

    Getting started with AWeber

    What you need to know:

    • We launched a new video series to help you learn the basics of AWeber. 📼
    • We’re modeling this series after our popular and effective courses, and we plan to create additional courses to explore other topics like automation and creating emails. 🍎

    How to take advantage of this feature:

    • Head on over to AWeber Academy to check it out. Let us know if you have any feedback!

    All of our new 2018 features in one place!

    Never miss an update. Here's a quick recap of our latest releases.

    April: Automation, Segmentation, Mobile App Updates, and More
    March: One-Click Automation and Segmentation
    February Product Updates: 5 NEW Features Have Hit Your AWeber Account
    ¡Atención! Connect with Your Audience in 13 Different Languages
    Push Notifications– Now Available in AWeber’s Stats App

    Keep things moving, use AWeber today

    Phew! That's a lot AWesome.

    Feeling inspired to connect in AWesome ways with your audience using email marketing? Log in today and make it happen.

    Not using AWeber? Come on over. Try AWeber free for 30 days.

    The post New in AWeber! Connect Your Email Marketing with More Than 100 New Apps appeared first on Email Marketing Tips.

  • Wed, 23 May 2018 15:17:57 +0000: 12 Exceptional Newsletters That Will Change Your Approach to Email Forever - Email Marketing Tips

    The best email newsletters provide value and captivate subscribers week after week. That's how smart email marketers get their audience to open, click, and share their newsletter again and again.

    But how do you consistently produce and deliver an engaging newsletter? A little inspiration from the most successful email newsletters can help!

    The AWeber team is constantly scouring the internet for the top email newsletters on the planet. Here, we narrow the results down to 12 of our favorite email newsletters.

    1. Total Annarchy by Ann Handley

    In her bi-weekly email newsletter Total Annarchy, Handley, a masterful digital marketer and author of "Everybody Writes,"  shares writing tips, links to useful content, and, as she says,“some high-spirited shenanigans.”

    “The tone is unique, bold and confident, which I think many email newsletters lack these days. Ann is a true authority in content marketing and this newsletter isn't afraid to make that known. I'd say it's 'long,' but that might imply that it's verbose and boring. It's not. It's thick, but in a good way— more like a hearty bowl of soup. Full of useful content, both original and curated. Can't recommend this newsletter enough.”

    - Tom Tate, Product Marketing Manager at AWeber

    2. InVision Weekly Digest

    A weekly email about the latest design trends, InVision packs their email newsletter with their most recent content, as well as curated articles from other brands.

    We absolutely love their creative call-to-action button content. Plus, the simple design and concise content make this newsletter one you can skim in seconds.

    “I really like the InVision newsletter because it contains content that is specific to my interests. The article titles and images are eye catching and easy to digest, making it easier for me to navigate the email quickly and efficiently.”

    - Nicole Mascola, Brand Designer at AWeber

    3. FoundersGrid

    With more than 10,000 subscribers, FoundersGrid is a weekly email newsletter focused on delivering the best tech and startup news. It's packed with valuable content in a digestible format.

    “I like that it’s easy to digest. It’s a 'Goldilocks' type email — just enough content that can be quickly skimmed and consumed.”

    - Erik Harbison, Chief Marketing Officer at AWeber

    4. The Daily

    Entrepreneur and business expert Jay Clouse reflects on his latest learnings from building his own business in his newsletter The Daily. His down-to-earth and human tone builds a relationship with subscribers that keeps them reading and coming back.

    "Jay always brings his real self in his emails, but maybe my favorite part is very minor towards the bottom. He always adds his feelings on the day before, wins he had, and what he's focused on. I love the way this adds a level of commitment and progress."

    - Mike Smith, Art Director at AWeber

    5. Product Thoughts

    For anyone who wants to learn about product management and business leadership, Product Thoughts is a must-subscribe. In a weekly email, the newsletter helps more than 1,500 product leaders stay on top of the latest strategies and tips.

    "He includes a thought, something he's working on, and a trend at the beginning — almost a short blog post — and then includes a curated section of good posts from around the web. It saves me a lot of time because I don't have to search for this content myself."

    -Meghan Nesta, Product Manager at AWeber

     

    6. Early to Rise by Craig Ballantyne

    Week after week, Ballantyne delivers a well-written and insightful newsletter – Early to Rise – which provides his own thoughts on health, wealth, and life. The secret to his success? His deliberate, consistent, and unusual writing schedule.

    Ballantyne wakes up at 4 a.m. every day. For two hours straight, he writes. And writes. And writes. He calls this window his 'magic time,' when he's most productive.

    "The early wakeup call works. Craig churns out content. He's always in my inbox — offering original wisdom about fitness, health, business, and self-improvement. His advice is typically wrapped in interesting and relevant anecdotes, so it's creative and never boring. His consistency and unique delivery makes his newsletter a must-open."

    - Jill Fanslau, Content Marketing Manager at AWeber

    7. Jocelyn K. Glei's Newsletter

    Providing value in your newsletter doesn't always translate to a long-form blog post or video. Your audience might appreciate other forms of content as well — like beautiful art. Jocelyn K. Glei's newsletter mixes a bit of art and content in her emails.

    "Jocelyn always features various artists work in her newsletter, giving credit where credit is due. But beyond that her links and articles are always the best curated from around the web."

    - Mike Smith, Art Director at AWeber

    8. Smashing Newsletter

    Some email newsletters stand out because they're unique. Others rise above the rest with an unwavering dedication to quality. Smashing Newsletter manages to do both in their bi-monthly letter to subscribers.

    "I LOVE Smashing Newsletter because every edition is jam packed with synopses that clearly communicate which articles from the bunch might captivate me, instead of just teasing me into clicking. I also love the fact that there's a table of contents at the beginning of each newsletter."

    - Chris Vasquez, Director of Product at AWeber

    9. Doctor of Credit

    While many successful newsletters utilize a designed template and beautiful imagery, this isn't a necessity.

    When you provide huge value and make your subscribers' lives easier, you can keep it simple. And that's just what Doctor of Credit does in their daily email newsletter focused on helping people improve their credit and save money.

    "It's super simple but has lots of great info if you are a credit card rewards and points geek like me."

    - Andy Shal, Affiliate Marketing Manager at AWeber

    10. Sidebar

    Every morning, the Sidebar newsletter sends an email with the top 5 design articles of the day. It contains educational content to help designers master their craft. It's simplistic, yet crazy useful.

    "I like how quick and short this newsletter is. I receive the email every morning, and it's easy for me to read it as I'm starting my work day. And since I'm a designer, the content is very relevant and helpful."

    -Kelsey Paone, UI Designer at AWeber

    11. theSkimm

    theSkimm is a daily email geared towards women and delivered at approximately 6:30 a.m.

    "Every morning, without fail, I open and read it. The tone of the newsletter is fun and 90's pop culture references are abundant, which perfectly suits their predominately millennial audience. The newsletter helps me stay on top of political and cultural news without spending hours searching the internet myself. Plus, theSkimm peppers in humor throughout each email."

    - Liz Willits, Senior Content Marketing Specialist at AWeber

     

     

    12. The AWeber Newsletter

    If you want to stay on top of the latest email marketing trends, see more success with email, and get strategy tips from the experts, the AWeber blog newsletter is a necessity. Our weekly newsletter is packed with valuable email marketing content in an easy-to-skim format.

    We're email marketing addicts and proud of it. When you subscribe, you'll learn from email experts who spend hours testing new email marketing strategies. (so you don't need to!)

    The post 12 Exceptional Newsletters That Will Change Your Approach to Email Forever appeared first on Email Marketing Tips.

  • Mon, 14 May 2018 18:57:24 +0000: Learn from the Masters! 16 Successful Entrepreneurs Share Their #1 Email Tip - Email Marketing Tips

    best email marketing tips

    Almost 150,000 emails are sent every minute. Talk about steep competition in the inbox.

    But there are certain marketers whose messages rise above the rest. They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment).

    So how do these masters do it? To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest tips

    1. John Corcoran, Rise25

    John Corcoran, of Rise25, calls email his “number one priority” for communicating with and capturing prospects to his email list. His business helps conference organizers, coaches, consultants, and software companies increase engagement and add new revenue streams by holding small group events for their high-value attendees.

    “Use webinars to grow your list. We’ve done over 300+ webinars in our business, and it’s the most effective tool I know of to capture leads and build a list of prospects. We’ve done webinars which have helped us to add as many as 3,000 new leads just from one webinar. It's far more effective than nearly anything else I know.” – John Corcoran

    2. Shane and Jocelyn Sams, Flipped Lifestyle

    After years of job losses, bad bosses, and daycare problems, former school teachers Shane and Jocelyn Sams finally started their own online business, which allowed the husband and wife to replace their income and quit their full-time jobs.

    Now, they help other people do the same at FlippedLifestyle.com. The Flip Your Life Blueprint helps other families become self-sufficient, and spend less time worrying about money and more time together. For six years, email has been the driving force behind their online business.

    “The best thing you can do to make more money is email your list every day. Completely lose the fear of how often you email your list. Your goal is to find the red hot center of your email list, the people who want to open every email, who want to click every link — because those are the exact people who will buy everything you sell! When we started emailing our lists every single day, our open rates actually increased and we doubled monthly revenue in 60 days.” – Shane Sams

    3. Steve Chou, My Wife Quit Her Job LLC

    For nine years, Steve Chou has been using email to turn prospects into paying customers, both for digital products at MyWifeQuitHerJob.com and physical products at BumbleBee Linens.

    Visitors aren’t always ready to purchase the first time they hit the site, Chou learned, so it’s vital to give them ample opportunities to visit again and again. That means deliverability must be one of your main priorities.

    “Run all of your emails through a tool like mail-tester or GlockApps to test your email for deliverability. Sometimes innocuous trigger words or incorrect email formatting can adversely affect the number of inboxes you can reach.” – Steve Chou

    4. Henneke Duistermaat, Enchanting Marketing

    In 2012, Henneke Duistermaat founded Enchanting Marketing. Her business helps brands and entrepreneurs find their own voice so they can confidently share their ideas and sell their services to their audience.

    Since then, Henneke has relied on email as the main channel to engage and interact with her audience, promote her blog posts, and sell her writing courses and books. She is constantly providing value to her readers so they keep coming back for more.

    “The best thing I’ve done is turn my downloadable e-book into a “snackable” writing course. This course is a welcome series for new subscribers. Each email features one writing tip that readers can implement straightway. As I send the emails at a high frequency—initially daily; after the first week, every other day—I can build a relationship with new subscribers. The open rates are between 30 to 50 percent, and even higher for the first couple of emails.” – Henneke Duistermaat

    5. Philip Taylor “PT,” FinCon

    While FinCon — a business dedicated to helping financial influencers and brands produce better content and expand their reach — is active on all the major social media channels, PT believes that email remains the single best way to connect with his community. It allows him to communicate relevant information — like in-person meetups and annual conference updates — at the right time to interested segments of his audience.

    “Test everything. When we first started sending out emails, we had no idea what the right strategy was — how many emails to send out and when, etc. We also had no clue which specific topics surrounding our business our subscribers were interested in. Just within the past two months, we’ve begun utilizing AWeber’s broadcast automations, and we’re starting to organize our tags and segments even more by tracking who is clicking which links.” – PT

    6. Steve Gordon, The Unstoppable CEO

    Since 2006, Steve Gordon has been using email to power The Unstoppable CEO, which helps business owners “sell” their brand by building marketing systems that position them as experts and trusted authorities.

    While advertising, direct mail, podcasts, and other strategies are beneficial as introductions to potential new clients, it’s email that helps him develop a deeper relationship with his potential customers and ultimately advance the sales process.

    “For four years, I wrote a daily email to our audience, about 1,000 emails in total. I learned that to quickly write an effective email, you need to write to one person. So, I printed a picture of one of our clients — the one I most wanted to clone. And every day, I looked at that picture and wrote an email to him. It forced me to think about what I could write that would impact this real person that I knew and cared about. Then, I’d remove his name from the top and send it to our list. When I did that, our emails got a lot more effective.” – Steve Gordon

    7. Robert C. Brown, Robert C. Brown Online / Oakland Piermont Ltd

    For over a decade, Robert C. Brown has used email as a way to share great content on a consistent basis with his audience at Robert C. Brown Online, where he helps clients transform and grow their coaching or consulting businesses.

    “I tend to apply the 80/20 Pareto rule to my email: only one in every five emails will contain an outright sales pitch. The rest of the time, I am committed to providing value for free. That's the way to build long-term trust with your audience and ultimately log repeat customers and clients.” – Robert C. Brown

    8. Ella Glasgow, Your Voice Success

    Ella Glasgow founded Your Voice Success as a way to help women in business speak with confidence in front of any audience from any stage. For the last five years, Ella’s been using email as a direct communication tool to provide a “personal touch” when a phone call just isn’t possible. So she makes sure those emails are authentic. She wants her clients to know there’s an actual human being behind her messages, helping them find solutions, grow, and learn.

    “Speak in your own voice in your emails. Your audience is there because of you — not the person you think you need to pretend to be. Sometimes it can seem that we need to change up the way we ‘speak’ in emails to sound more professional. I find that this takes away from you, and has the potential make you look like a fraud.” – Ella Glasgow

    9. Maryn Boess, GrantsMagic U

    Back in 1998, Maryn Boess built her first email list to power her nonprofit training business. Then, in 2015, she created GrantsMagic U, an online “school” dedicated to building a virtual community and providing grantwriting training for people in the nonprofit world.

    Since then, email marketing has taken on an even more vital role in her business, allowing her to stay in touch with her vast community of almost 4,800 members in 49 states and 18 countries outside the U.S.

    “The best tip — and it’s one I’m still working on for sure — is to communicate one-to-one, not one-to-many. I tend to naturally ‘shout’ in my emails, kind of like me standing up in front of a large group and talking to everyone all at the same time. It’s personal, but not really. I know that my best open rates — and the emails that I get feedback on for being the most engaging — are those that come straight from my heart and are written as if to a dear friend.” – Maryn Boess

    10. Melanie Rembrandt, Rembrandt Communications, LLC

    Melanie Rembrandt considers email marketing a vital tool to the success of Rembrandt Communications, which helps businesses boost sales and awareness through content marketing, SEO copywriting, and public relations. Whether serving as an introduction to a new contact or a complete drip campaign, email has helped build her client base by getting out the right message at the right time.

    “Keep your customers top-of-mind and provide them with valuable information. Think about what keeps them up at night, and then, provide a solution. This can be an easy tip sheet, a link to a valuable article, the name of a good referral, and much more. Once you know what your customers want, you can create a blog relative to that issue. Then, send out a link to the blog via email. By giving your customers current and valuable information they will want to share with others, you will create a positive, long-lasting relationship that leads to sales now and in the future.” – Melanie Rembrandt

    11. Brian Basilico, B2b Interactive Marketing, Inc.

    An award-winning author, speaker, and coach with more than 40 years of marketing experience, Brian Basilico has used email to help drive his business, B2b Interactive Marketing, for over 12 years.

    During that time, he’s learned a ton about email as a content distribution platform for his own business. In fact, effective use of email is one way he trains his clients to systematize their marketing efforts online.

    “Experiment with different techniques for different audiences and messages. I find plain text works best for general communications since it mimics most email in the inbox. Graphics are effective with content marketing, but keep it simple. Content is king, but consistency is queen — and the queen rules.” – Brian Basilico

    12. Karon Thackston, Marketing Words

    Karon Thackston considers email an essential part of the Marketing Words promotional plan, giving them a greater ROI than organic search media or paid ads or posts.

    One reason? Email allows the company — which develops digital products to train website owners, Amazon sellers, copywriters, and marketing teams on how to create conversion-driven copy — to reach all their followers on one platform on a consistent basis.

    “Take advantage of AWeber’s automation features for campaigns. We’ve been gradually merging our lists and inserting tags so we can target messaging to our subscribers with a greater degree of accuracy. When the content of emails is laser focused, readers take notice and respond. This allows us to instantly move customers, insert additional tags based on their interests, and track what works and what doesn’t.” – Karon Thackston

    13. Jeremy Ryan Slate, Command Your Brand Media

    Jeremy Ryan Slate uses email as a relationship-building tool to drive interest to his business, Command Your Brand Media, which helps entrepreneurs get booked on top-rated podcasts. Using email to foster a connection helps build his credibility as a “teacher” and expert, which makes the audience more receptive to engaging further.

    “Share more compelling ‘hero’s journey’ related material [a storytelling structure used in novels and movies that can be applied to your customer case studies]. It helps the reader develop a connection with you. This accomplishes a few things: First, it gives your permission to teach them, and second it allows them to feel like they have been in your shoes.” – Jeremy Ryan Slate

    14. Ann Handley, Ann Handley

    Author and speaker Ann Handley believes email remains the best vehicle for building a business. That holds true for both her digital marketing company Ann Handley, and at MarketingProfs.com, a marketing training and education company where she is a partner.

    Since 2010, Ann has used email as the backbone of her digital marketing strategy, helping her audience gain better understanding of who she is as a person and fostering a deeper connection.

    “Email is a two-way street, not a one-way highway. Never ‘blast’ an email. ‘Blast’ is an ugly word that implies aggression. Love your list—don’t antagonize it by ‘blasting’ it. Have fun and be useful. Invite subscribers to reach out. Seek feedback, and ask them questions. Build a community of like-minded people by seeking their input and then—this is the important part — responding.” –Ann Handley

    15. Todd Durkin, Fitness Quest 10 and Todd Durkin Enterprises

    Email is personal trainer Todd Durkin’s primary way to communicate and connect with his clients at his brick and mortar gym, Fitness Quest 10, when they’re not in session. But it also serves another role as well—to provide the engaging health, workout, and wellness-related content to encourage potential clients to begin their own fitness journey.

    Since 2008, email has also been vital to expanding the reach of his company Todd Durkin Enterprises, where he uses public speaking, books, live events, and online coaching to help millions of people find the motivation they need in their own lives.

    “Be consistent with your content delivery. Whether it’s once a day, once a week, or once a month, just be consistent. And one thing I always ask myself is, ‘Will this email potentially change someone's life?’ If so, then it’s a great email and worthy to be sent. If not, then rework it until it resounds with the energy, spirit, and soul needed to transform someone’s life.” –Todd Durkin

    16. Mark Asquith, Podcast Websites

    As a SaaS business, Podcast Websites — a software platform that helps podcasters create their own content and brand hub — uses email to make sure its members have the best and most personal experience possible, explains Mark Asquith. For the last three years, he’s been gaining vital insights through email campaigns on what his members respond to, and how they interact directly with the business.

    “When we first started Podcast Websites, we didn’t realize how much of a pivotal role email marketing plays within a SaaS business. We were simply trying to ‘sell’ the product. The second that we switched our focus to building relationships via email, we noticed a sharp increase in everything from return engagement to physical sales. Email is a very personal medium, and my number one tip is to treat it as such. Build that relationship, be the trusted guide, and build friendships through valuable, engaging content — oh, and ask people to reply to you directly — they so appreciate it!” –Mark Asquith

    Looking for an easy-to-use Email Service Provider with world-class deliverability? Then start your free 30-day trial with AWeber today.

    The post Learn from the Masters! 16 Successful Entrepreneurs Share Their #1 Email Tip appeared first on Email Marketing Tips.


 

GetResponse

Introduction

In order to have
a successful online business, it is very important that you regularly
keep in touch with your customers. One of the ways to do this is to
conduct an effective email marketing campaign for your business. In
order to conduct an effective email marketing campaign, you need to have
the right tools and all the important email marketing tools you need are
easily provided by
GetResponse.

Description

GetResponse is a
web based email autoresponder service provider that automates the
task of sending scheduled, follow-up email marketing messages. It has
features like AutoResponder, Marketing, and Statistics Service.
Getresponse has been around for years. This means that its systems are
well developed and the service continues to be popular with thousands of
businesses worldwide.

Target Market

GetResponse is
ideal for everyone who wants to conduct a successful email marketing
campaign. It can perfectly address all your email marketing needs
regardless of the size and scope that you require. It is perfect for
charity organizations, forums, groups and online businesses who wish to
promote various causes and services through email. If you need the
results that effective email marketing services provide, then
GetResponse is perfect for you.

Price

The pricing of
GetResponse services vary according to the number of subscribers you
require and the features that you need. The basic package currently
charges $9.95 for a maximum of 250 subscribers. If you need to add more
subscribers to your campaign, you can easily acquire better plan.

Contents The standard features found in GetResponse are as follows:

  • GetResponse Image Gallery – thousands of gorgeous images and impress
    your subscribers with stunning emails for FREE!
  • Form Builder – Create engaging web forms in just a few clicks! Choose from
    500+ beautiful templates to pick the perfect design for your business.
  • Online Surveys – Ask as many questions as often as you want and get the data
    you need to improve products, target campaigns and stay ahead of the
    competition!
  • Advanced Segmentation – Combine behavior and location on the fly for
    hyper-targeted campaigns. Quickly and easily group your customers based
    on customer email activity, geography, and profile data collected from
    web forms and surveys.
  • Unlimited Follow Up Messages
  • Social Media Integration – take advantage of social networks.
  • Industry Templates – Choose from over 300 Designer HTML Templates to
    create eye-popping campaigns for every audience and industry.
  • Email Analytics – track every open, click, unsubscribe, and purchase.
  • Split Testing – Get the best results from your email campaign ? test it first!
    Just create up to 5 messages, with different personalization techniques,
    subjects, and styles. GetResponse will test each version for you, then
    automatically select and send the best! It takes only minutes and can
    save you buckets of cash!

Conclusion

With all these tools provided at a very reasonable price,
GetResponse truly is a godsend for people who need to run an email marketing campaign. It is no
wonder this services is utilized by the thousands of leading businesses online.


 

iContact

Introduction

Email marketing is a very effective method to promote a business online. Thousands of
businesses depend on email marketing in order to promote their products
and services to their customers. Due to this demand, many email
marketing services have appeared online. One of the best services
available in the market today is iContact.

Description

iContact (formerly Intellicontact) is a remotely-hosted complete email marketing
system. It lets you easily publish and track your email newsletters that
you need to send out. The service really provides everything a person or
business needs to run a successful and effective email marketing
campaign.

Target Market

iContact is
perfect for first time email marketers. While it has features that make
it very useful to experienced and highly skilled email marketers, the
excellent support and knowledge resource provided by iContact makes it
ideal for first time internet marketers. If you need a comprehensive
email marketing system that also has excellent support, iContact is the
right service for you.

Price

iContact maintains different price plans according to the size and scope of your
email marketing needs. They also have a free option that provides the
standard email marketing features you need but with a few limitations.
You can try to use the free version to check out the system and then
move to paid plans if you need more functionality. Paid plans start at
$10 and increase according to the number of subscribers you need.

Content

If you decide to go with iContact for your email marketing needs, you will be able to
enjoy the following features.

  • Over 250 Templates
  • Survey feature with easy to manage results
  • List segmentation
  • Image hosting (which was just made a lot larger)
  • Unlimited number of lists
  • RSS intergration
  • Detailed contact management system
  • Send HTML or text email
  • Import subscribers from your current lists or database
  • Send personalized emails using mail merge fields
  • Create your own mail merge fields for further personalizing
  • Create autoresponder welcome messages on subscription
  • Manage subscription/unsubscribe link automatically inserted in each message you
    send
  • Software is regularly upgraded
  • Detailed activity and subscription reports reports
  • Complete list add/remove/sent/open/click statistics and activity reports
  • Bounce-back email handling – no more dead addresses on your list
  • Deliverability reports
  • Email drafts & archives
  • Fully searchable database
  • Forward-to-a-Friend email feature
  • Wide selection of HTML templates, or create your own
  • Powerful template editor
  • Create, send out, and track the results of surveys to your customers and
    subscribers
  • Great help features and live chat option

Conclusion

With all these
useful features, affording pricing plans and excellent support, iContact
is definitely an excellent service to go with.
With iContact, you can be sure that your email marketing campaign is going to be a success.

Aweber
GetResponse
iContact

 

 

When it comes to ar services, deliverability rate is ALMOST the most important criteria. We understand that, and have spent countless hours over a period of more than a year, ensuring the highest possible deliverability rate. It does not stop there either! We have a team who’s sole focus is ensuring we not only maintain, but, improve our deliverability rate!

As important as deliverability is, being able to contact your customer, be it through follow up ar, or broadcast messages, is one of the key reasons for joining a service like Imnica Mail.

We know you want the greatest tools, and easiest way possible to communicate with your subscriber base.

Here at Imnica Mail, ease and power of communicating with your customer is as important as deliverability!

We have spent an incredible amount of time ensuring that we have built in all the features that are essential, but, we have spent a fair bit of time also building tools and features that might not be essential, but, sure is nice to have!

Not only that, but we are CONSTANTLY adding new tools and features! We go out of our way to listen to our customers, and if any new suggestion or request makes sense, it goes into our development plan.

Below you can find a summary of some of the major features.

This list is far from complete, and the best possible way for you to experience all the features and the power of Imnica Mail, is to signup and take advantage of the 30 day fully functional trial for only $1!

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The Titles For The 52  Messages Are As Follows:
How businesses can use mobile text messaging for marketing

How can QR codes help your business?

Do you need an email newsletter?

Protecting your reputation on Facebook

Why is building a list important?

The danger of a bad reputation on social media

How the search engines find your site

Why have a mobile optimized site?

Why do you need a Facebook page?

What is Google Places?

What is Google+?

What are QR codes?

What are Facebook Ads?

Should businesses use Twitter?

Mobile marketing mistakes

How to go higher on Google Places

Using LinkedIn to make valuable business connections

How to set up a good LinkedIn profile

Is PPC the right way to go?

Hosting an online radio show for your business

Using press releases

How often should I update my content?

Using a blog to get more traffic to your site

What are backlinks?

What is web 2.0?

What is SEO and why does it matter?

What is off-page SEO and do I have to do it?

Is SEO a one-time thing?

Video marketing

How article marketing can drive traffic to your site

Using content for SEO

What is on-page SEO?

Does Facebook really work for businesses?

How to get more customers with Twitter

SEO Myths

Using YouTube to drive traffic to your site

Why businesses should create a blog

Different Ways to Reach Customers

Selling products and services to your list

Building a list using LinkedIn

Does mobile marketing convert better than email?

Selling what you know – what is information marketing?

The benefits of being on Google Places

Will customers get mad if I market to them on their mobile phones?

How to hire a content writer

Why having analytics on your blog is critical

What is podcasting and how can it help my business?

How having a mobile optimized site can smash your competitors

Three tips for email marketing

How outsourcing can increase your business fast

Should you outsource or do everything yourself?

How do you get people to sign up for your mailing list?

More reads on ar

Using an autoresponder can help you keep your product in front of prospects even while you’re giving them the extra information they need before making a purchase. An autoresponder is designed to send out emails automatically to the people on your subscriber list. Traditionally, autoresponders were used to send emails automatically when you’re not available.

However, it’s possible to set up a sequential autoresponder to automatically send out a series of emails at pre-set times. For example, you might want to offer your subscribers a ‘tip of the day’about your product, so you’d set your autoresponder to send out a new tip each day for you. This article will look at some ways you can use an autoresponder to help increase your business.

The biggest benefit of using an autoresponder service is the sense of surety or trust that comes with. All service providers value your business. So they know they must take care of your business with their services. Their equipment is heavy duty and will be able to take care of any volume of mailing. It doesn’t matter how large your list. You can email your lists in various formats, as well. You’ll be able to send a test email which is always a good idea. This feature alone can save you tons of headaches.

In addition to all the other benefits, you’ll also gain a little peace of mind. Not a bad thing to have. No worries about taking care of a large list should you get to that point. All this allows you to be hopeful about your business future, and you’ll have the ability to participate in real automatic marketing. Apart from this, an autoresponder also allows you to customize your email messages so that you are able to interact with your subscribers directly in a conversational tone. You’ll still retain the personal touch with this level of automation. Your emails will seem like they were hand crafted and hand delivered.

It’s no coincidence that all highly successful online businesses use autoresponders and list marketing. Having a plan to always be striving for increasing your customer base should be part of your long term business goals.

If you haven’t tried the new Unlimited Subscribers In Each List yet, now is the time. Do list swaps with other affiliate marketers that lets you conduct a controlled experiment with your sign up forms and messages to help to see which factors make them perform better for your campaigns.

There’s not a marketer on the planet who prefer to pay for something when they can get it free. Free marketing tools are getting better and better

Email marketing doesn’t need to be hard, but if you’re trying to make it
profitable and haven’t a clue – then it will be very tough. Let’s move on and
take a look at the power of email marketing, and what you can do to tap

 

An example of a simple
autoresponder can be found in email services like Gmail, where you can set your
autoresponder. If you’ve ever sent an email to someone and gotten a fast,
automated reply telling you that they aren’t currently available, that was an
autoreponder message.

Email marketing is an entire subject unto itself, and if you wanted you could
really spend a lot of time learning about it.

AUTORESPONDER  COMPARISON CHART

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