Autoresponders

Review  for three of the best autoresponders.
We will compare Aweber, GetResponse and Icontact in the comparison chart table

AUTORESPONDER  COMPARISON CHART

 


Aweber

GetResponse

iContact
Monthly Pricing Options
Trial $1 for 30 Days No Trial Free Edition Account
Up to 500 Contacts $19 $11.48 Free Edition Account$10.00 (With Full Features)
Up to 1000 Contacts $29 $14.76 $19.00
Up to 2500 Contacts $20.50 $29.00
Up to 5000 Contacts $49 $36.90 $47.00
Up to 10000 Contacts $69 $53.30 $74.00
Up to 25000 Contacts $149 $118.90 $149.00
Contact Management Features
Import Mailing List
Automatically Detect Duplicate Emails
Add Custom Demographic Fields
Require Opt-in
Email Creation Features
Email Setup Wizard
Supports Unicode
Add Images
Add Hyperlinks
Create Plain Text /HTML Messages
Create Messages from Template
WYSIWYG Editor
Create Web Forms
Image Hosting 100MB 0.5MB
Create Surveys
Email Sending Features
Email Job Scheduling
SPAM Test (Make Sure your Emails Aren’t Spam)
Test Email
Email Reporting Features
Click-Through Tracking
Status of Emails
Forwarded Emails
View Unsubscribed Contacts
Compare Message Reports
Social Media Integration
Conversion Tracking
Integrate with Google Analytics
Technical Support



 

Aweber

Introduction

Building good customer relations is very important for your business. If you regularly
keep in touch with your customers, you can be at a better position to
anticipate and provide for all their needs. If you have your own online
business, the ability to anticipate the needs of your market can
determine the success or failure of your online business endeavor. One
of the best ways to keep in contact with your customers online is
through email. Email communications can help establish good customer
relations because of its personal nature. However, emailing hundreds of
customers can be very difficult if you do it manually. This is where the
Aweber Email Marketing Tools come in.

Description

Aweber is a leading provider of Email marketing tools that enable businesses to
conduct an effective email marketing campaign and stay in touch with
their customers online. The website provides a comprehensive list of
tools that enables businesses to handle all aspects of their email
marketing campaigns and customer relations. These tools are perfect for
all sizes of email marketing campaigns. Many leading online businesses
and thousands of others use Aweber to handle their email marketing
needs.

Target Market

Aweber is perfect for all kinds of online businesses who wish to conduct a
successful email marketing campaign. Whether you just want to stay in
touch with your customers or want some means of soft selling your
products or services directly to interested parties, Aweber tools can
let you do this in a fast and efficient manner. Many leading online
business trust Aweber with their email marketing campaigns and there is
no reason why you should not.

Price

Signing up for Aweber service is not expensive. Your first month will only cost $1. For
this price, you will be able to access all the available tools and
resources provided by Aweber. After the first month, if you plan to
continue the service, you can choose from any of the available plans
that will be perfect for all your needs.

Contents

By signing up to
the Aweber service, you can be able to get access to the following tools
and services:

  • Email
    Newsletters
  • Signup
    Forms
  • Manage
    Subscribers
  • Autoresponders
  • HTML
    Email Templates
  • Blog
    Newsletters
  • Email
    Analytics
  • Subscriber Segmentation
  • Email
    Marketing API
  • Email
    Deliverability
  • Customer Support

This is pretty
much everything you need to run a successful and effective email
campaign and you can find all this tools in one place.

Conclusion

If you want a
reliable service that perfectly provides for all your email marketing
needs, Aweber is definitely the way to go. From its multi tiered pricing
plans to its comprehensive list of features that enable you to run an
effective campaign, the Aweber service is definitely a very valuable and reliable service.

  • Wed, 01 Jul 2020 18:24:13 +0000: How this artist tells visual stories through email to make more Shopify sales. - Email Marketing Tips

    BOMONSTER is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath. 

    BOMONSTER visually tells a story through his scratchboard art that creates an emotional connection with his audience. He sells his artwork at live music events and car shows across the country, and through his website with the help of his wife and adult children.

    But BOMONSTER had a problem. He knew he needed a way to keep in touch and connect with his customers. At shows, his customers kept asking him if he had an email list to subscribe to for updates on his work. 

    He tried to do it on his own by sending them PDFs from his personal email, but most of his messages went into spam folders. Plus, creating emails on his own was tedious and lacked eye-catching design and branding — which are important elements to an artist. 

    Not only did he need an email marketing solution that could easily integrate with his Shopify website, he needed an email marketing provider that had the features he needed to run his business. He also wanted something affordable and powerfully-simple. AWeber was the perfect option.

    “What’s important to my customers is important to me.” 

    At live shows, BOMONSTER found that people continually asked him if he had an email list in order to receive updates. 

    He knew he needed to put an email marketing plan in place to help build customer relationships.

    “I did a lot of research into email service providers (ESPs) when opening my Shopify site, and most were too expensive or offered analytics too advanced for my start-up needs. I read some favorable reviews of AWeber that made it seem like it was easy to use. So, I decided to give AWeber a try,” says BOMONSTER.

    "Whenever I send out an email, I notice a spike in sales from my website."

    BOMONSTER sought an ESP that works seamlessly with Shopify, which gives him the freedom to create and alter the look and feel of his site. 

    "I love that AWeber works well with Shopify. Everything is seamless, from the pop-up forms that integrate with my lists, to product and blog links in my emails," says BOMONSTER.

    AWeber's Shopify integration also enables tag support, which allows you to apply unique tags for each product your subscribers purchase. With tags, you can also pinpoint customers who have shown peak interest in your product but haven't purchased yet. Then, you can send them a message to motivate them to buy finally. 

    https://aweber.wistia.com/medias/2outlc003c

    How to set up tag support in AWeber's Shopify integration

    1. Connect your Shopify integration with AWeber.
    2. Select "Advanced Settings."
    3. Enter the "Product," "List," and all of the "Tags" that you want to automate.
    4. Click the green "Add automation" button after you enter each tag.
    5. To automate a specific campaign, go to the "Messages" tab in the AWeber dashboard and click "Campaigns." 
    6. Select the campaign you want to automate and click the blue "Replace Trigger" button.
    7. Then select the "Tag Applied" blue button.
    8. In the side column, under "Tag Applied " enter the tag you want to trigger each campaign.
    9. Activate your campaign.

    Related: Watch this demo to learn more about AWeber’s Shopify integration

    "Email is the ultimate storytelling vehicle."

    Email is all about creating an emotional connection and telling a relatable, visual story. Each email that BOMONSTER sends tells a story and creates a deeper and more meaningful connection with his audience. Listed below are a few of his favorite email moments.

    A different approach to holiday promotions

    BOMONSTER's #1 objective for his emails is sales, but if they look too "sales-ey," it can affect the open rate. He tries to avoid the pattern of continuous discounts, "how-to" or "what's new" emails – understanding those could be effective strategies in small doses – but he wants the customer always to be surprised with something new. 

    Rather than the traditional holiday promotional email, for Christmas, he sent out a "Merry Christmas – thank you for your support" message with a cool Santa hot rod graphic. He found it generated sales because it was an alternative to the holiday "sell/sell/sell' emails.

    Holiday email from BOMONSTER with a Santa hot rod graphic.

    BOMONSTER's "fiercest competitors"

    During COVID-19, BOMONSTER sent out an email linked to some artist friends' websites calling them his "fiercest competitors.” 

    The other three artists he promoted in that email are friends of BOMONSTER. "We're all self-employed and going through a tough time. It might have been a little reverse psychology to promote myself while promoting them. But it came from a genuine place of being a fan of all their work and wanting my customers to support all good work in the category, not caring who gets the sale," says BOMONSTER.

    Email highlighting other artists.

    Father's Day — celebrating Dad, the ultimate photobomber

    For Father's Day, BOMONSTER sent a funny story about his dad always accidentally photo-bombing his pictures. 

    BOMONSTER email showing his Dad photobombing card show pictures.

    Virtual car show

    BOMONSTER watches corporate brands and how they react to customer trends. Music and entertainment went 100% to streaming services. Zoom meetings became popular and live events started branding themselves as "virtual" experiences. 

    BOMONSTER thought a virtual car show through email could be a fun way to use his car show photos taken earlier to connect with his audience when those car shows were canceled.

    BOMONSTER email on virtual car show.

    "Business in 2021 will go to the brands that create online relationships with their customers."

    As companies adapt to an online sales model, the ones that connect personally to their customers will win. One of the benefits of small business is the ability to talk personally to customers with credibility. 

    BOMONSTER knows many of his customers from live events or social media. He decided to write his emails in first-person to create a more personal “letter” feel. 

    "My emails show that I am a person, not a corporation. I don't mind being personal because I imagine actual customers when writing," says BOMONSTER.

    “Artists don't sell, people buy.”

    Art is an emotional decision and rarely a rational purchase. It either grabs you, or it doesn't. “Not everyone likes my art but the ones who do, love it. There’s nothing I could say to the ones who don’t to change their mind. All we can control is presenting it as well as we can and hope someone relates to it enough to want it,” says BOMONSTER.

    Email allows BOMONSTER to present his art virtually, which is seen by more potential customers.

    BOMONSTER email on his original art comissions.

    BOMONSTER's best advice? "Pay attention to what large, successful companies do, and apply them to your small business."

    BOMONSTER opens emails he receives and takes note of what they look like and how they communicate. Some inspire, others get closed immediately. He identifies what he likes and that he can emulate.  

    BOMONSTER's five rules for email marketing:

    1. Friendly wins over insincere
    2. Fun wins over boring
    3. Good art direction wins over standard forms
    4. Clarity wins over complexity
    5. Design for mobile, and it will also work on desktop

    Connect with your audience and start growing your email list today!

    In your AWeber account, you'll get everything you need to grow your own business online — including sign up forms, newsletters, landing pages, and access to hundreds of integrations to the most commonly used business products and solutions.

    Start your 30-day free trial today.

    The post How this artist tells visual stories through email to make more Shopify sales. appeared first on Email Marketing Tips.

  • Tue, 30 Jun 2020 18:02:52 +0000: New Features: Add AWeber Landing Pages to WordPress, and Much More! - Email Marketing Tips

    AWeber landing page added to a WordPress website

    A great landing page is a fantastic tool to help you grow your audience. With AWeber, you can get your landing pages up and running quickly — without design or coding skills — while saving money and promoting your products, services, or events with ease. 

    Since we announced AWeber Landing Pages, we've received awesome feedback and suggestions from customers like you.

    We are thrilled to announce we recently added new features to our AWeber landing pages to make it even more powerfully-simple to grow your audience.

    The power of AWeber landing pages in WordPress 

    With AWeber's landing page builder, you can create visually-stunning landing pages that match your site branding, integrate seamlessly with your AWeber email marketing, and can be  added easily to your WordPress website in seconds. 

    Here’s how:

    Step 1: Upgrade to the latest version of AWeber for WordPress plugin.

    Step 2: In WordPress locate the landing page you published using the AWeber Landing Page Builder.

    Step 3: Link the landing page to any page within your WordPress website. Our plugin will automatically copy everything needed over to WordPress.

    Optional step 4: If you ever update your landing page in the future, simply click the "Resync" button in our WordPress plugin, and your revisions are instantly copied over your WordPress page.


     

    Change all template styling options in one location

    The AWeber Landing Page Builder makes it super easy to personalize your landing page to match your website, emails, and other brand assets. 

    You can now set your landing page's default settings for font style, text size, text color, and link color. If you add new elements to your page, the design elements will have the default settings that you selected. 

    Step 1: Click the "Design" tab under the "Page Properties" settings.

    Step 2: Select your header font, body font, font color, and link color.

    Step 3: Select the background of your template. Upload a new image or select a stock image from the “Image Gallery.”


     

    Easily share your landing pages on social media.

    The AWeber Landing Page Builder makes it super easy to share your landing page on social media. 

    Fill out the page title, page description, and image you wish to share on social media. Or AWeber can pre-populate the social media descriptions for you automatically using the content that you entered on your page. You'll never have to worry that a page you share on social media will have incomplete content.

    Step 1: Click the blue "Setting" button under "Page Properties."

    Step 2: Under "Social Sharing" fill in the social description: page title, page description, and image.

    Step 3: Publish your landing page on social media by clicking the publish button. A social share button will appear, simply click the button to share on your social media networks. 


     

    Connect AWeber with WordPress today

    Connecting AWeber with WordPress requires absolutely zero coding experience. It instantly provides you the ability to integrate your email marketing with your WordPress website. 

    And your AWeber account includes everything you need to get started — sign up forms, landing pages, email templates, and pre-built campaigns.

    Don't have an AWeber account? No problem, sign up for a free trial today!

    The post New Features: Add AWeber Landing Pages to WordPress, and Much More! appeared first on Email Marketing Tips.

  • Wed, 24 Jun 2020 18:10:56 +0000: A Large Email List Alone Doesn’t Generate Revenue, But Leveraging Affiliate Relationships Does - Email Marketing Tips

    GetOrganizedNow.com helps people get organized

    GetOrganizedNow.com helps people live healthier, happier, and more productive lives by providing tips to help them get organized. 

    The site’s founder Maria Gracia has successfully grown her email list by offering visitors free, valuable content in the form of e-books, checklists, challenges, articles, videos, and print-ables. She also strives to offer relevant products through affiliate links in her emails.

    However, Gracia learned that a large list by itself doesn’t generate revenue. And consistently offering fresh, relevant products to earn income takes a lot of time, energy, and financial resources. That's why Gracia co-markets her products — and the products of other like-minded entrepreneurs — through AWeber’s integration with ClickBank.     

    ClickBank is an affiliate marketplace that allows entrepreneurs to earn income on commissions of other people’s products that they promote and sell. It is a win-win both for the product owner and the affiliate promoting the product. Not only do both parties earn revenue, the affiliate saves time finding products they know their audience will love. 

    It all starts with an awesome lead magnet to grow your list.

    Gracia creates new content every few months by regularly following current trends and observing what other small businesses offer as lead magnets. She currently offers two free resources to help people survive and thrive while social distancing. 

    Her audience has been grateful for the free content, and GetOrganizedNow.com has experienced a nice bump in its subscriber growth.

    "Instead of just offering our free newsletter, we have found that offering different resources, like the COVID-19 guides, are not only very timely and needed right now, but they are working really well to help grow our list," says Gracia. 

    Place signup forms everywhere you can.

    Gracia mentions the free resources on her website and social media channel.

    Sign up form to access two free resources

    There is not a single page on GetOrganizedNow.com where you will not find a link to a sign up form. The AWeber sign up forms detail the content subscribers will receive and includes an attractive image to catch their eye. Gracia only asks visitors for their email addresses to keep the process as streamlined as possible for people to be added to her list.  

    Gracia encourages subscribers to share her free resources and tips with family and friends, and collects additional email addresses through a sign up form link in her newsletter. 

     Related: 16 proven sign up form ideas to grow your email list.

    Automated emails welcome new subscribers. 

    Gracia welcomes each new subscriber with an automated welcome email  that details what they can expect as a new subscriber to GetOrganziedNow.com.

    “I can't imagine a business without email marketing. And if you don't have a newsletter or some kind of free content to offer your list, people may leave or find valuable content elsewhere. I think that's such a disservice when a business doesn't have an email newsletter list,”says Gracia.

    Get Organized Now autoresponder

    Related: How to write the perfect welcome email in under one minute.

    Co-marketing with affiliate partners can increase your revenue.

    Three essential pieces have all come together to grow the GetOrganizedNow.com business.

    1. Free content to grow their email list
    2. A free daily newsletter that recommends a product of the week
    3. Revenue from the weekly showcased product 

    It can be challenging to keep your product line fresh and varied enough to be a regular revenue source. GetOrganizedNow.com has found co-marketing with other entrepreneurs helps to supplement its own product line. GetOrganizedNow.com helps to promote other companies' products, and other companies promote their products in return.

    "When it comes to co-marketing, everything is very transparent, and it's working out well for us. Co-marketing, as with everything else, takes a little bit of enthusiasm and a little bit of work to find the right products and partners. It's just a matter of building relationships, and it can be a slow, but worthwhile, process. Sometimes you find a partner that is amazing for you," says Gracia.

    How repetition and a sense of urgency in email marketing generate sales.

    Each week GetOrganizedNow.com showcases a new product. They feature the same product throughout their daily emails that week.  

    The product of the week is showcased daily with a short description and a visual.

    Product of the week short description and visual

    Gracia writes a detailed description of the product and the specific limited-time bonuses offered.

    Detailed description of the product of the week and the specific limited timed bonuses offered.

    On the 6th day, the graphic is changed to read: "24 hours left."

    GetOrganizedNow.com 24 hours graphic.

    On the 7th day, the graphic is changed to read: "4 hours left."

    GetOrganizedNow.com 24 hours graphic

    GetOrganizedNow.com found a daily email with a sales expiration countdown to be very effective. "There are two emails that go out, one at 24 hours left and one at 4 hours left. Those two emails alone nearly quadruple the sales that we've gotten earlier in the week. It creates a sense of urgency. And our readers have expressed that they appreciate the reminders. I'm helping to organize the people who want to get organized on my list," says Gracia. 

    Select your co-marketing partners carefully.

    GetOrganizedNow.com is very careful about companies they work with to ensure that their product is represented correctly.

    "We want to make sure that people understand who we are, and our mission to help people get organized. We don't just want to sell stuff. We want to make sure our product or the affiliate product we are co-marketing helps the person who is purchasing it," says Gracia.

    For example, during the COVID-19 pandemic, many people focused on their yards and landscaping while they were sheltering in place. One of the affiliate products that GetOrganizedNow.com decided to showcase was a program on landscape designs.

    GetOrganziedNow.com affiliate offer with landscaping design product.

    Use email to connect with your affiliates to sweeten the deal.

    GetOrganizedNow.com sends out a monthly contest. Gracia offers cash rewards to encourage affiliates on her email list to promote her product. 

    GetOrganizedNow.com email to affiliates about contest to earn a cash bonus

    Finding affiliate products is easy with integrations like ClickBank.

    ClickBank is a global retailer and affiliate marketplace. You can submit your product for other affiliates to sell, or select products to sell in your newsletter. It is essential to select products that you feel will resonate with your audience.

    AWeber’s integration with ClickBank makes co-marketing and affiliate product promotion incredibly straightforward. You select the product and get a link to put it in your newsletter or on social media. When a member of your audience purchases that product, you receive a commission. Commissions vary by product, but generally, they are around 50%. 

    "So it's a win-win situation for everybody. I think ClickBank is wonderful because, especially with a lot of new businesses, they don't have their own products. I can't imagine only having my own stuff to sell, it's just not enough. You have to offer people a wide range of products. I highly recommend it because it's another income source for businesses," says Gracia.

    Keep your newsletter fresh and current.

    GetOrganizedNow.com regularly tests and evolves its newsletter format. They used to send out a lengthy email once a week. They have recently adjusted the frequency to daily and also significantly changed the format.

    Name change

    The name of the email has changed to "GON in Five Minutes!" Every single newsletter sent can be read in five minutes or less, and they even include the exact time that a particular newsletter will take to read.

    GetOrganizedNow.com email highlighting the time it will take to read the email.

    One piece of rich, organizing content

    Each newsletter contains one essential organizing tip, guide, or step-by-step process. The content rotates between an organizing checklist, organizing strategy, a reader's question, or the reader's suggestion on how to get organized.

    GetOrganizedNow.com organizing tip: How to be organized when painting.

    Free resources

    Every newsletter includes links to the free resources that are available to subscribers. GetOrganizedNow.com follows trends and adds new topical, downloadable resources every few months.

    GetOrganizedNow.com  free resources available in their email.

    Promoted product of the week

    One product is promoted throughout the entire week. The product showcased is either a product they own or an affiliate product from ClickBank or a co-marketing partner.

    GetOrganizedNow.com product recommendation of the week featured in their daily email.

    What's new

    Since not all of their subscribers read every daily email, GetOrganizedNow.com lists new content that was recently added to their website. 

    Listing of what new content has been posted on GetOrganizedNow.com website.

    Closing message

    Every newsletter includes a closing section with an inspirational quote, and a short message from Gracia encouraging her readers to connect with her and to share her content with family and friends.

    Closing message featured in GetOrganizedNow.com closing message.

    Email helps build long-term relationships with your audience.

    Reaching people today is harder than ever because there are so many communication options available.

    “But in my mind, email marketing is still King. Without it, we wouldn't have a business," says Gracia. 

    Email allows GetOrganziedNow.com to build and maintain a strong relationship with its people. They have thousands of subscribers who have been receiving their newsletter for over 19-years. 

    Connect with your audience and start growing your email list today!

    In your AWeber account, you'll get everything you need to grow your own business online — including sign up forms, newsletters, landing pages, access to our award-winning customer solutions team and a library of hundreds of integrations to connect your AWeber account with commonly used business systems and services. Start your 30-day free trial today.

    The post A Large Email List Alone Doesn’t Generate Revenue, But Leveraging Affiliate Relationships Does appeared first on Email Marketing Tips.

  • Tue, 23 Jun 2020 17:45:15 +0000: Why You Need a ‘Thank You’ Page - Email Marketing Tips

    Why you need a 'thank you' page

    Congratulations — a new subscriber joined your list! Now it’s time to start sending them valuable free content and begin building trusting relationships over email — right?

    Yes, but here’s the truth: your subscribers will never be more engaged with you than in the minutes after they sign up for your list.

    Why?

    Because that’s the moment they’ve decided to welcome you into their inbox. They have decided that you’re someone worth hearing from, and they’re eager to see what you have to offer them.

    That’s why a strong ‘thank you’ page could make a big impact on your bottom line. Capitalize on subscribers’ newfound interest and eagerness to engage with you by using your ‘thank you’ page as an opportunity to sell.

    Related: How to use ‘thank you’ pages to convert subscribers into customers

    AWeber’s CEO Tom Kulzer recently joined The Thoughtful Entrepreneur podcast to talk about how ‘thank you’ pages are often a hidden opportunity for conversions.

    “The ‘thank you’ page is a dead end on many businesses’ sites. However, when it’s used correctly to offer an upsell, it can be one of the highest converting pages on your site,” Kulzer said.

    That’s because new subscribers display three characteristics that mean they’re ready to buy from you: 

    1. They know and understand who you are.
    2. They understand the problem that you’re solving for them.
    3. They’ve already given you their email address. 

    “Offering something additional that you can sell to them can generate a tremendous amount of new revenue. If you’re not using this page, it’s a huge missed opportunity.”

    Hear more of Kulzer’s takeaways on The Thoughtful Entrepreneur podcast.

    https://open.spotify.com/episode/2T7cxfens9cFjB2QfNuivt

    Want to create a custom ‘thank you’ page in AWeber using the Landing Page Builder? 

    We guide you step-by-step in this video.

    The post Why You Need a ‘Thank You’ Page appeared first on Email Marketing Tips.

  • Wed, 17 Jun 2020 17:53:04 +0000: How this author turns subscribers into super fans with email marketing and Amazon - Email Marketing Tips

    Eric Asher

    Eric R. Asher is a former bookseller and cellist living in Saint Louis, Missouri. When he is not writing, you can usually find him reading, gaming, or buried beneath a small avalanche of Transformers. He is a successful author who self-publishes on Amazon.

    But that was not always the case. Asher had to navigate through the world of publishing to learn that writing the book is only the first step. 

    Successful authors today need to cultivate an audience to sell books. Having the right tools to create an authentic connection with your audience can make all the difference. 

    Asher discovered that email marketing was his most valuable resource. If you have an email list, you have a built-in audience to sell your books too. If you don't, you might not.

    With the help of email marketing, Asher  built a fantastic system to promote his book series. Today, Asher is the author of over 20 books available through Amazon, Audible, Apple Books, and Barnes & Noble.

    Amazon is a platform to distribute books, not a sales strategy.

    Asher’s career hit a crossroads when his agent told him one of his books was unpublishable. 

    "I told my agent, ‘I'm pretty sure you're wrong. I'm going to take the rights back and do it myself.’ And it ended up being one of my most successful projects," says Asher. 

    He turned to self-publishing on Amazon, which he discovered works well for an audience of young adults. 

    Amazon listing showing Eric Asher books for sale

    The royalties that you make with self-publishing are very enticing. "I have friends who sell more books than I do, but because they're publishing in the traditional manner, many are earning less," says Asher.

    Amazon allows Asher to harvest demand, not create it. As an author, you need to create your own demand. Email marketing not only helps authors to create demand, but it can be the difference between a published author and a published author with income. 

    Email — the ultimate book marketing channel.

    Email guarantees that Asher has a built-in audience of people who know, like, and trust him, no matter the publishing outlet. It also gives an author the ability to walk away from a publisher because you have a built-in audience to reach out to yourself.

    Email allows Asher to continue building relationships with people who are interested in his work even after they finish reading one of his books.

    No other service — not even social media — is as personal, powerful, and cost-effective. Email marketing is 40 times more effective at acquiring customers than Twitter and Facebook combined.

    But not all email service providers are the same. AWeber’s positive reputation for delivering messages to subscribers’ inboxes — and avoiding the spam folder — was one of the main reasons Asher became an AWeber customer. 

    “My author friends have had nightmares with other platforms that had deliverability issues. One even lost an entire mailing list. I'd rather pay a few extra dollars a month to have my mailing list on a stable platform," says Asher.

    Create a compelling free gift to entice readers to opt-in.

    One of the easiest ways to start building an email list is to create a compelling opt-in gift for your new subscribers.  

    Eric provides free content in the form of a free novella book, “Whispers of War.” Visitors receive a free book through a link delivered in an email after they submit their email address.

    Landing page to request a free Eric Asher book

    While not everyone is going to sign up for your free gift, the ones who do are more likely to purchase future books. Build the relationship early by  sending them a welcome email campaign immediately to keep them engaged.

    Landing pages and sign up forms make audience segmentation easy.

    Asher uses dedicated landing pages and sign up forms to segment his audience by their interests. 

    "I write for multiple genres, and there's not really a lot of crossover in readership between those genres. I like to segment my list based on what genre book the reader found me in, "says Asher.

    By segmenting his audience this way, he is able to create newsletter content based on what genre his audience is interested in. 

    Eric R. Asher landing page for a free book

    Build a relationship with your audience with automated email sequences.

    After someone enters their email address in a sign up form, Asher sends them a series of emails with free content to expose them to both of his genres. The first email has a link to download a free urban fantasy novella.

    Email to download a free book

    The second email in the series includes another free content download that will introduce readers to his other genre, Steampunk.

    Email with a link to download the Steamborn book.

    When someone clicks on a link in a newsletter, that user is tagged by their interest. "For retargeting, tagging is priceless. If somebody clicks on a link, then the next time I have a new book in that series, I make sure they get a notification about something new coming out," says Asher.

    Email alerting audience of a new book release

    No matter how readers consume his books — whether through audio, ebook, or print —Asher keeps in touch with his audience through his newsletters.

    Landing page on audiobooks

    "I used to think that the newsletter was a nice supplement for social media. But over the years, social media's algorithms have changed. I think it's more important to have that newsletter as your core. I have found email pretty invaluable," says Asher.

    Build super fans through email.

    When it comes to launching a successful book on Amazon, having the right group of people advocating for your work is critical.

    Asher's group of super fans help him expand his reach. They receive early copies of his books, and leave honest reviews on book distributor sites.

    Asher keeps in touch with this group via email, which ultimately helps him create stronger relationships with them.

    Reviews matter.

    "One of the biggest things that I think a lot of authors don't do is ask for reviews. After sending subscribers a link to download engaging content, I send an email: 'Hey, my new book is out. If you have three minutes, please consider leaving me a review on Amazon.' Many authors don't realize how beneficial a review can be. Reviews are fantastic," says Asher.

    Reviews help convince browsers to buy. It is the best social proof that your book is getting read, and people have an interest in the content. Amazon also takes notice of reviews in the ranking. Asher repurposes reviews to then generate more sales through email.

    Connect with your audience and start growing your email list today!

    In your AWeber account, you'll get everything you need to grow your own business online — including sign up forms, newsletters, landing pages, and access to our award-winning customer solutions team. 

    Start your 30-day free trial today.

    The post How this author turns subscribers into super fans with email marketing and Amazon appeared first on Email Marketing Tips.


 

GetResponse

Introduction

In order to have
a successful online business, it is very important that you regularly
keep in touch with your customers. One of the ways to do this is to
conduct an effective email marketing campaign for your business. In
order to conduct an effective email marketing campaign, you need to have
the right tools and all the important email marketing tools you need are
easily provided by
GetResponse.

Description

GetResponse is a
web based email autoresponder service provider that automates the
task of sending scheduled, follow-up email marketing messages. It has
features like AutoResponder, Marketing, and Statistics Service.
Getresponse has been around for years. This means that its systems are
well developed and the service continues to be popular with thousands of
businesses worldwide.

Target Market

GetResponse is
ideal for everyone who wants to conduct a successful email marketing
campaign. It can perfectly address all your email marketing needs
regardless of the size and scope that you require. It is perfect for
charity organizations, forums, groups and online businesses who wish to
promote various causes and services through email. If you need the
results that effective email marketing services provide, then
GetResponse is perfect for you.

Price

The pricing of
GetResponse services vary according to the number of subscribers you
require and the features that you need. The basic package currently
charges $9.95 for a maximum of 250 subscribers. If you need to add more
subscribers to your campaign, you can easily acquire better plan.

Contents The standard features found in GetResponse are as follows:

  • GetResponse Image Gallery – thousands of gorgeous images and impress
    your subscribers with stunning emails for FREE!
  • Form Builder – Create engaging web forms in just a few clicks! Choose from
    500+ beautiful templates to pick the perfect design for your business.
  • Online Surveys – Ask as many questions as often as you want and get the data
    you need to improve products, target campaigns and stay ahead of the
    competition!
  • Advanced Segmentation – Combine behavior and location on the fly for
    hyper-targeted campaigns. Quickly and easily group your customers based
    on customer email activity, geography, and profile data collected from
    web forms and surveys.
  • Unlimited Follow Up Messages
  • Social Media Integration – take advantage of social networks.
  • Industry Templates – Choose from over 300 Designer HTML Templates to
    create eye-popping campaigns for every audience and industry.
  • Email Analytics – track every open, click, unsubscribe, and purchase.
  • Split Testing – Get the best results from your email campaign ? test it first!
    Just create up to 5 messages, with different personalization techniques,
    subjects, and styles. GetResponse will test each version for you, then
    automatically select and send the best! It takes only minutes and can
    save you buckets of cash!

Conclusion

With all these tools provided at a very reasonable price,
GetResponse truly is a godsend for people who need to run an email marketing campaign. It is no
wonder this services is utilized by the thousands of leading businesses online.


 

iContact

Introduction

Email marketing is a very effective method to promote a business online. Thousands of
businesses depend on email marketing in order to promote their products
and services to their customers. Due to this demand, many email
marketing services have appeared online. One of the best services
available in the market today is iContact.

Description

iContact (formerly Intellicontact) is a remotely-hosted complete email marketing
system. It lets you easily publish and track your email newsletters that
you need to send out. The service really provides everything a person or
business needs to run a successful and effective email marketing
campaign.

Target Market

iContact is
perfect for first time email marketers. While it has features that make
it very useful to experienced and highly skilled email marketers, the
excellent support and knowledge resource provided by iContact makes it
ideal for first time internet marketers. If you need a comprehensive
email marketing system that also has excellent support, iContact is the
right service for you.

Price

iContact maintains different price plans according to the size and scope of your
email marketing needs. They also have a free option that provides the
standard email marketing features you need but with a few limitations.
You can try to use the free version to check out the system and then
move to paid plans if you need more functionality. Paid plans start at
$10 and increase according to the number of subscribers you need.

Content

If you decide to go with iContact for your email marketing needs, you will be able to
enjoy the following features.

  • Over 250 Templates
  • Survey feature with easy to manage results
  • List segmentation
  • Image hosting (which was just made a lot larger)
  • Unlimited number of lists
  • RSS intergration
  • Detailed contact management system
  • Send HTML or text email
  • Import subscribers from your current lists or database
  • Send personalized emails using mail merge fields
  • Create your own mail merge fields for further personalizing
  • Create autoresponder welcome messages on subscription
  • Manage subscription/unsubscribe link automatically inserted in each message you
    send
  • Software is regularly upgraded
  • Detailed activity and subscription reports reports
  • Complete list add/remove/sent/open/click statistics and activity reports
  • Bounce-back email handling – no more dead addresses on your list
  • Deliverability reports
  • Email drafts & archives
  • Fully searchable database
  • Forward-to-a-Friend email feature
  • Wide selection of HTML templates, or create your own
  • Powerful template editor
  • Create, send out, and track the results of surveys to your customers and
    subscribers
  • Great help features and live chat option

Conclusion

With all these
useful features, affording pricing plans and excellent support, iContact
is definitely an excellent service to go with.
With iContact, you can be sure that your email marketing campaign is going to be a success.

Aweber
GetResponse
iContact

 

 

When it comes to ar services, deliverability rate is ALMOST the most important criteria. We understand that, and have spent countless hours over a period of more than a year, ensuring the highest possible deliverability rate. It does not stop there either! We have a team who’s sole focus is ensuring we not only maintain, but, improve our deliverability rate!

As important as deliverability is, being able to contact your customer, be it through follow up ar, or broadcast messages, is one of the key reasons for joining a service like Imnica Mail.

We know you want the greatest tools, and easiest way possible to communicate with your subscriber base.

Here at Imnica Mail, ease and power of communicating with your customer is as important as deliverability!

We have spent an incredible amount of time ensuring that we have built in all the features that are essential, but, we have spent a fair bit of time also building tools and features that might not be essential, but, sure is nice to have!

Not only that, but we are CONSTANTLY adding new tools and features! We go out of our way to listen to our customers, and if any new suggestion or request makes sense, it goes into our development plan.

Below you can find a summary of some of the major features.

This list is far from complete, and the best possible way for you to experience all the features and the power of Imnica Mail, is to signup and take advantage of the 30 day fully functional trial for only $1!

Your affiliate link for Imnica Mail is: http://www.imnicamail.com/?aff_id=3718

The Titles For The 52  Messages Are As Follows:
How businesses can use mobile text messaging for marketing

How can QR codes help your business?

Do you need an email newsletter?

Protecting your reputation on Facebook

Why is building a list important?

The danger of a bad reputation on social media

How the search engines find your site

Why have a mobile optimized site?

Why do you need a Facebook page?

What is Google Places?

What is Google+?

What are QR codes?

What are Facebook Ads?

Should businesses use Twitter?

Mobile marketing mistakes

How to go higher on Google Places

Using LinkedIn to make valuable business connections

How to set up a good LinkedIn profile

Is PPC the right way to go?

Hosting an online radio show for your business

Using press releases

How often should I update my content?

Using a blog to get more traffic to your site

What are backlinks?

What is web 2.0?

What is SEO and why does it matter?

What is off-page SEO and do I have to do it?

Is SEO a one-time thing?

Video marketing

How article marketing can drive traffic to your site

Using content for SEO

What is on-page SEO?

Does Facebook really work for businesses?

How to get more customers with Twitter

SEO Myths

Using YouTube to drive traffic to your site

Why businesses should create a blog

Different Ways to Reach Customers

Selling products and services to your list

Building a list using LinkedIn

Does mobile marketing convert better than email?

Selling what you know – what is information marketing?

The benefits of being on Google Places

Will customers get mad if I market to them on their mobile phones?

How to hire a content writer

Why having analytics on your blog is critical

What is podcasting and how can it help my business?

How having a mobile optimized site can smash your competitors

Three tips for email marketing

How outsourcing can increase your business fast

Should you outsource or do everything yourself?

How do you get people to sign up for your mailing list?

More reads on ar

Using an autoresponder can help you keep your product in front of prospects even while you’re giving them the extra information they need before making a purchase. An autoresponder is designed to send out emails automatically to the people on your subscriber list. Traditionally, autoresponders were used to send emails automatically when you’re not available.

However, it’s possible to set up a sequential autoresponder to automatically send out a series of emails at pre-set times. For example, you might want to offer your subscribers a ‘tip of the day’about your product, so you’d set your autoresponder to send out a new tip each day for you. This article will look at some ways you can use an autoresponder to help increase your business.

The biggest benefit of using an autoresponder service is the sense of surety or trust that comes with. All service providers value your business. So they know they must take care of your business with their services. Their equipment is heavy duty and will be able to take care of any volume of mailing. It doesn’t matter how large your list. You can email your lists in various formats, as well. You’ll be able to send a test email which is always a good idea. This feature alone can save you tons of headaches.

In addition to all the other benefits, you’ll also gain a little peace of mind. Not a bad thing to have. No worries about taking care of a large list should you get to that point. All this allows you to be hopeful about your business future, and you’ll have the ability to participate in real automatic marketing. Apart from this, an autoresponder also allows you to customize your email messages so that you are able to interact with your subscribers directly in a conversational tone. You’ll still retain the personal touch with this level of automation. Your emails will seem like they were hand crafted and hand delivered.

It’s no coincidence that all highly successful online businesses use autoresponders and list marketing. Having a plan to always be striving for increasing your customer base should be part of your long term business goals.

If you haven’t tried the new Unlimited Subscribers In Each List yet, now is the time. Do list swaps with other affiliate marketers that lets you conduct a controlled experiment with your sign up forms and messages to help to see which factors make them perform better for your campaigns.

There’s not a marketer on the planet who prefer to pay for something when they can get it free. Free marketing tools are getting better and better

Email marketing doesn’t need to be hard, but if you’re trying to make it
profitable and haven’t a clue – then it will be very tough. Let’s move on and
take a look at the power of email marketing, and what you can do to tap

 

An example of a simple
autoresponder can be found in email services like Gmail, where you can set your
autoresponder. If you’ve ever sent an email to someone and gotten a fast,
automated reply telling you that they aren’t currently available, that was an
autoreponder message.

Email marketing is an entire subject unto itself, and if you wanted you could
really spend a lot of time learning about it.

AUTORESPONDER  COMPARISON CHART

Home