Autoresponders

Review  for three of the best autoresponders.
We will compare Aweber, GetResponse and Icontact in the comparison chart table

AUTORESPONDER  COMPARISON CHART

 


Aweber

GetResponse

iContact
Monthly Pricing Options
Trial $1 for 30 Days No Trial Free Edition Account
Up to 500 Contacts $19 $11.48 Free Edition Account$10.00 (With Full Features)
Up to 1000 Contacts $29 $14.76 $19.00
Up to 2500 Contacts $20.50 $29.00
Up to 5000 Contacts $49 $36.90 $47.00
Up to 10000 Contacts $69 $53.30 $74.00
Up to 25000 Contacts $149 $118.90 $149.00
Contact Management Features
Import Mailing List
Automatically Detect Duplicate Emails
Add Custom Demographic Fields
Require Opt-in
Email Creation Features
Email Setup Wizard
Supports Unicode
Add Images
Add Hyperlinks
Create Plain Text /HTML Messages
Create Messages from Template
WYSIWYG Editor
Create Web Forms
Image Hosting 100MB 0.5MB
Create Surveys
Email Sending Features
Email Job Scheduling
SPAM Test (Make Sure your Emails Aren’t Spam)
Test Email
Email Reporting Features
Click-Through Tracking
Status of Emails
Forwarded Emails
View Unsubscribed Contacts
Compare Message Reports
Social Media Integration
Conversion Tracking
Integrate with Google Analytics
Technical Support



 

Aweber

Introduction

Building good customer relations is very important for your business. If you regularly
keep in touch with your customers, you can be at a better position to
anticipate and provide for all their needs. If you have your own online
business, the ability to anticipate the needs of your market can
determine the success or failure of your online business endeavor. One
of the best ways to keep in contact with your customers online is
through email. Email communications can help establish good customer
relations because of its personal nature. However, emailing hundreds of
customers can be very difficult if you do it manually. This is where the
Aweber Email Marketing Tools come in.

Description

Aweber is a leading provider of Email marketing tools that enable businesses to
conduct an effective email marketing campaign and stay in touch with
their customers online. The website provides a comprehensive list of
tools that enables businesses to handle all aspects of their email
marketing campaigns and customer relations. These tools are perfect for
all sizes of email marketing campaigns. Many leading online businesses
and thousands of others use Aweber to handle their email marketing
needs.

Target Market

Aweber is perfect for all kinds of online businesses who wish to conduct a
successful email marketing campaign. Whether you just want to stay in
touch with your customers or want some means of soft selling your
products or services directly to interested parties, Aweber tools can
let you do this in a fast and efficient manner. Many leading online
business trust Aweber with their email marketing campaigns and there is
no reason why you should not.

Price

Signing up for Aweber service is not expensive. Your first month will only cost $1. For
this price, you will be able to access all the available tools and
resources provided by Aweber. After the first month, if you plan to
continue the service, you can choose from any of the available plans
that will be perfect for all your needs.

Contents

By signing up to
the Aweber service, you can be able to get access to the following tools
and services:

  • Email
    Newsletters
  • Signup
    Forms
  • Manage
    Subscribers
  • Autoresponders
  • HTML
    Email Templates
  • Blog
    Newsletters
  • Email
    Analytics
  • Subscriber Segmentation
  • Email
    Marketing API
  • Email
    Deliverability
  • Customer Support

This is pretty
much everything you need to run a successful and effective email
campaign and you can find all this tools in one place.

Conclusion

If you want a
reliable service that perfectly provides for all your email marketing
needs, Aweber is definitely the way to go. From its multi tiered pricing
plans to its comprehensive list of features that enable you to run an
effective campaign, the Aweber service is definitely a very valuable and reliable service.

  • Thu, 29 Oct 2020 11:00:00 +0000: Your Guide to Writing the World’s Best Email Subject Lines - AWeber

    Your Guide to Writing the World’s Best Email Subject Lines

    Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover.

    Doesn’t have the same ring to it, huh?

    Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the content is inside.

    In fact, 47% of email recipients admit to opening email based on the subject line alone.

    47% of email recipients open email based on the subject line alone

    One of the most common questions we hear is: “what do I write in the subject line of an email?” Many people wonder how to write perfect email subject lines.

    While there’s no single formula to create the best subject lines for email marketing, the following battle-tested guidelines will get you pretty close to perfect. They can help you make your messages even more appealing to your subscribers.

    Apply them to your email subject lines, and you could be the next Fitzgerald of the inbox.

    (Looking for an email service provider that lands you in the inbox — and not the spam folder? Get AWeber Free today! We have 20 years of industry-leading deliverability!)

    Email Subject Line Best Practices

    Your subject line can single-handedly make or break your entire email campaign. We put together this list of best practices to help you create attention-grabbing subject lines for your email marketing campaigns.



    Personalize your email subject lines

    Here’s some emails I recently received:

    Boring subject line examples using personalization

    Did any of them make me feel special? Not particularly.

    Many years ago when companies first started using first name personalization, it worked. It grabbed your attention. But now, variations of “Hello {!firstname_fix}” have become the norm in email marketing, not the outlier. Because of that, it’s lost its novelty. 

    But that’s not the type of personalized email subject line I’m talking about. To truly create an email subject line that gets attention, you need to make the content unique to that individual subscriber.

    You need to go above and beyond to connect with each customer. You can do this by personalizing your message based on location, past purchase behavior, and content they’ve engaged with. Think of what information you have on your customers. Now use that to create a personalized experience for them.

    What if I took the same email blast subject lines examples above, but made them personalized based on my experiences with those brands?

    Exciting subject line examples using personalization

    Now that made a difference.

    So what’s the best way to accomplish this? With your next email subject line best practice - segmentation.

    How to use segmentation

    At AWeber, we recommend segmenting your audience and sending each segment tailored messages with unique subject lines.

    “You can craft an open-worthy email by appealing to an individual’s interests. People enjoy emails relevant to their wants and needs,” says Shayla Price, a B2B marketer.

    Here are some ways to do just that:

    • Ask questions on your sign up form.
      Then use that information in your email subject lines. For example, if you write a fashion blog, you can ask your subscriber for his or her favorite color when they sign up to your mailing list. Then, you can send them emails based on their color choice — like “15 gorgeous [color] dresses under $50.”
    • Send location-based emails.
      Traveling to a conference? Speaking at an event? Meet up with your subscribers in different cities. “We’re in [city] next week! See you there?”
    • Retarget subscribers.
      Did a subscriber abandon a product in his or her shopping cart? You could send an email like “Forget something? Here’s a 20% off coupon!” Or did a subscriber not follow through on an action, like registering for your webinar or workshop? Use that info to tailor their next message. “Only 12 hours to sign up for [event]!”

    Create urgency in your subject line with FOMO

    Fear of missing out — or FOMO — is a powerful psychological driver of email opens and engagement. Email subject lines that create a sense of urgency, scarcity, and exclusivity can boast a 22% higher open rate.

    This can be done by giving your subscribers a deadline to accomplish an action.

    Here are some other effective FOMO email subject line examples:

    FOMO email subject line examples

    Avoid spam triggers in your subject line

    Email spam filters are triggered by specific words, phrases, and symbols in your subject line and email content. AWeber uses a content filtering tool called SpamAssassin™ to help you avoid content filtering. This tool is widely used by internet service providers (ISPs) to filter incoming email.

    AWeber Email Spam Score

    By clicking on that score, you can instantly view the content in your messages that are triggering the SpamAssassin™ ruleset.

    So what are some words, phrases, and symbols that are red flags to spam filters? There are a ton, but here’s a few to give you an example:

    • Excessive punctuation like multiple exclamation points!!!!!!! or ellipses ………
    • TYPING IN ALL CAPS
    • Symbols like “$$$” and “*****”
    • Phrases like “cheap,” “cash off,” “incredible deal,” “satisfaction,” “winner”

    Also, as many as 69% of email recipients report email as spam based solely on the subject line. Make sure your subject line doesn’t come across as spammy to your subscriber, too. This will happen if your subject line is deceiving in any way, such as leading with “RE:” when it’s not an actual reply to an email.

    Be direct in your subject line

    Skip the wit, wordplay, humor, rhymes, or puns in your subject lines.

    Stick with straightforward headlines instead. These “boring” subject lines convert extremely well. That’s because they explain the value inside the email. The readers know exactly what to expect from the message and the benefits they’ll receive from opening it.

    Here are some straightforward email subject line examples:

    Examples of direct email subject lines

    But there’s one catch: Your messages have to consistently provide value. If your messages fall short of their promised value, your subscribers will feel cheated. Then, good luck getting them to open your messages moving forward. 

    However, if your emails are constantly packed with important, personalized content, your audience will open your emails — no matter what the subject line says.

    Ask questions to pique curiosity

    There’s a reason most television season finales end with cliffhangers: Humans crave nice-and-neat endings. So when you don’t give it to them, they’re unsettled. They have to know what happens next, and they’ll tune in the next season for closure.

    Use this craving to your advantage. Fuel your subscribers to open your emails by injecting curiosity into your subject lines. You can ask a question:

    • Jo at Copy Hackers: “Are you missing these 3 copy techniques?”
    • Men’s Health Daily Dose: “Will Creatine Boost Your Gains?”

    Or promise an answer inside your message:

    • Jessica Stansberry: “You should be going live ___ times per month! [open for the answer]”
    • Sophie Gray: “This is the ONLY Reason You Should Workout”

    Or tease a surprise, giveaway, or gift:

    Or make readers say “huh?!”

    • Chubbies: “Sincerely, future Dwight”
    • Really Good Emails: “Emails can be tasty

    Added Tips for Writing Email Subject Lines

    Email subject line tip #1: character length

    How long should your email subject line be?

    No one can agree.

    Litmus recommends around 50 characters. Yes Lifecycle Marketing says emails with subject line up to 20 characters have the highest average open rate, unique click rate, and click-to-open rate. An analysis from Retention Science found that subject lines with 6 to 10 words results in the highest open rates. And Return Path advises using 61 to 70 characters.

    So in reality . . . it depends. (Sorry, I know that’s no one’s favorite answer.) Every industry — and audience — is different.

    But here are some important things to keep in mind when you’re testing various subject line lengths — no matter what industry you’re in:

    Chart showing 67% of email opens are from a mobile device

    • Is your preheader text cut off? If so, will your subject line still make sense without it?
    • Are there words you can cut to be more concise or clear?
    • Is your message clear and direct?

    Email subject line tip #2: use emojis

    In a busy inbox, an emoji (or a special character, like a carat ^, hashtag #, or tilde ~) can stand out. In fact, emojis may increase your open rates by 29%.

    • AWeber Blog: “Why you need a hook 🎣”

    At AWeber, we use emojis in our messages every so often to pack a punch, or to shorten a subject line. For instance, we might use a 💡 instead of writing out the word lightbulb to keep the entire subject line visible on mobile devices.

    Some emojis look very different from one Internet Service Provider (ISP) to the next. So don’t forget to test your emails in various ISPs like Gmail, Hotmail, and Yahoo!, too. Here are 3 Ways to Test Your Emails Before Hitting ‘Send.’

    If you choose to use emojis, beware: Emoji usage in marketing messages is on the rise. So there’s a chance your emoji may not stand out as much as you’d like. Our advice: Test them with your readers. See if your readers act positively to emojis through increased open rates.

    What’s next?

    There’s no single formula for writing the most successful email subject lines. But if you mix-and-match the subject line rules and tips above, you’ll be able to optimize your open rates over time and come up with a formula that works extremely well with your audience.

    To find out which types of subject lines your audience likes best, run an A/B split test. Leverage what works, then test again. The type of subject line that works for your audience today might not be as effective six months from now. Watch your open rates closely so you can adapt and improve.

    Want to try out a new subject line today? Log in to your AWeber account to get started. Don’t have an AWeber account yet? Get AWeber Free today!

    I’d love to hear from you, what was one of your best eblast subject lines that worked?


    Post written by contributing writer Marijana Kay and Sean Tinney



    The post Your Guide to Writing the World’s Best Email Subject Lines appeared first on AWeber.

  • Wed, 28 Oct 2020 20:48:18 +0000: Grow Your Podcast with Free Marketing Tools - AWeber

    Free marketing tools for podcasters

    Podcast consumption is on the rise.

    There were more than 750,000 active podcasts in 2018, but that number jumped to 800,000 by the end of 2019. 

    Plus, advertisers are willing to spend more on the medium, with podcast ad spending expected to hit $354 million this year.

    Want to capitalize on all this growth? Then you need to grow your podcast audience. 

    How to grow your podcast audience

    It seems like almost everyone has a podcast or knows someone who does. It is easier than ever to launch a podcast right from your bedroom or dining room. However, amazing content alone is not enough to make a living as a podcaster.

    You need to first build a loyal following. But talking to your followers through your podcast is not enough to create a lasting long-term relationship. You need a way to talk with them when your podcast is available for download.

    Email Marketing has the highest return of any marketing channel

    Email marketing for podcasters is an incredibly powerful tool. It’s a direct link to your fans through a channel that you own. No algorithm can take away from you. You can regularly communicate with your audience about show updates, tease upcoming episodes, tell them about products you have created, request feedback from listeners, and so much more.

    This is one of the best ways to promote your podcast. Why is this such a strong channel? Simple, email marketing has the highest conversion rates of any marketing channel. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter. 

    Plus, it is one of the best ways to make money from your podcast. As you build your email list, you have a valuable asset that you can promote a paid product (either yours or an affiliate product that you earn a commission), a service, or a sponsorship opportunity.

    “Most podcasters are focused on their feed numbers — how many downloads they have. But what they really need to consider is how many subscribers to their email list. Every show that is in the Fable and Folly Network has a newsletter. The newsletter is the mechanism that we send out to get people to take action: shop at our patron shop or become a patron of the show.“

    Fable and Folly Network podcaster Sean Howard.

    Sending a podcast newsletter to your subscribers

    A newsletter is a great way to share your story and why you have a passion for your podcast. Take them along on your journey with behind the scenes images and show notes. Don't be shy about who you are. They already like you.  A newsletter is a perfect way to build a personal connection with your subscribers and keep them coming back for more podcast episodes. 

    Just be careful not to be too promotional before you build a relationship with your subscribers. You want your first series of emails to be incredibly valuable, so your readers continue to open and engage with you and your content.

    AWeber has pre-built email campaigns for podcasters

    Want your audience to fall in love with your podcast? Set up an automated welcome series to greet new subscribers. Not sure what to write or how to set it up? AWeber has a pre-built three emails in a campaign that you can import into your AWeber account. 

    Pre-built campaign for podcasters to welcome new subscribers.

    Example of one of the campaign emails

    Example of an AWeber pre-built email template.

    All you need to do is import the account from AWeber's campaign marketplace. It is super easy to import. Check out the video included in this blog to see how you can import the campaign in a matter of seconds!

    Podcast email marketing example from Fable & Folly

    Fable & Folly email newsletter to subscribers

    Use lead magnets to grow your audience

    One of the best ways to collect email addresses is to provide something of value— also known as a lead magnet. A lead magnet is a piece of content that is a viewable or downloadable piece of content that your follower receives in exchange for providing their email address. The lead magnet can be anything: a tip sheet, a pamphlet, even an exclusive podcast episode. 

    Podcast lead magnet example from Fable & Folly

    The Fable and Folly show “Civilized” promotes a bonus podcast episode that is only available if you sign up for their newsletter.

    Fable & Folly welcome email with free podcast episode bonus content

    "I don't just tell people to listen to my podcast or sign up for my email list. I invite them to get a bonus episode of my interactive adventure series. In my thank you email, I include a link to access the bonus material."

    Sean Howard, Fable and Folly Network podcaster

    The perfect landing page for podcasters

    Good news: you don’t need a website to launch a podcast. 

    In fact, you could promote your podcast, collect email addresses to build your list, and distribute your lead magnet all within a landing page.

    But not all email marketing and landing page providers are created equal. Podcasters have unique needs, and some providers will address your needs better than others.

    “It’s really rare and amazing to find a company like AWeber that reaches out to the small independent podcast creators. And isn’t just there at their shows, but actually supports our community and reaches out to see if we need help and solve problems. I don’t have any other vendor that does that.”

    Sean Howard, Fable and Folly Network podcaster

    AWeber includes a professionally designed landing page and a pre-built email campaign built specifically for your unique needs. 

    The AWeber Podcast Landing Page is an easy to use drag and drop landing page template that can easily be customized. With this landing page, you’re all set up to promote your show, grow your follower base, and even offer additional content or an affiliate offer to increase your revenue.

    Smart Content Feature for Podcasters

    AWeber’s landing pages include our new Smart Content widget that supports some of the most popular podcasting platforms like Spotify and Stitcher. The Smart Content element lets you embed a podcast right onto the landing page so listeners can engage with your podcast right on your landing page.

    With the AWeber Smart Content feature, you can transform your landing page into a dynamic and interactive experience for your podcast listeners. 

    https://aweber.wistia.com/medias/97nfx9x4bk

    A few of the podcaster providers that you can connect to your landing page using the Smart Content element include:

    • Spotify
    • Stitcher
    • Art19
    • iHeartRadio
    • Libsyn
    • Simplecast
    • Himalaya
    • Buzzsprout
    • AnchorFM
    • RadioPublic
    • Acast
    • Soundcloud

    Plus, when you have a fully customized landing page, use AWeber’s Smart Designer to create an email template to match. 

    Drive traffic to your landing page with social media

    Once you have your lead magnet and landing page, it’s time to consider additional channels to start driving traffic to grow your list. 

    AWeber podcast landing page

    Your future followers are on social media. It doesn't matter the topic -- you will be able to find prospective followers on social media. Social media is a fantastic way to attract a new listener, but you still need to drive them to your landing page.  

    AWeber makes it easy to post your landing page on your social media. Simply go to the landing page setting in your AWeber landing page. Click the social sharing tab and fill in the page title, page description, and social sharing image.

    AWeber social sharing option

    AWeber's landing page social sharing option.

    Why share your landing page rather than a link to your podcast in Spotify or Art 19? Because you need a way to regularly communicate with your followers. In order to do that, you need to turn social media users into email subscribers. 

    Building a podcast audience takes a strong marketing strategy and the right tools. That’s why AWeber offers these tools in one platform. Email marketing — when combined with a compelling landing page, lead magnet and multiple marketing channels — can be the difference between a successful podcast and one that becomes stagnant. 



    The post Grow Your Podcast with Free Marketing Tools appeared first on AWeber.

  • Wed, 28 Oct 2020 00:33:00 +0000: Your Small Business Saturday & Giving Tuesday Email Gameplan - AWeber

    Small Business Saturday and Giving Tuesday Email Plan

    Big chain stores have Black Friday. Online stores have Cyber Monday. But there’s two more holiday shopping days you might want to pay attention to this year when planning your emails – Small Business Saturday and Giving Tuesday.

    Small Business Saturday is the Saturday after Thanksgiving and Black Friday.  And just a few days later, Giving Tuesday takes place. 

    Both Small Business Saturday and Giving Tuesday are all about doing good within our own communities. And by raising awareness of the holidays among your audience, you’re promoting more than your own business — you’re also doing right by others. 

    Why participate in Small Business Saturday and Giving Tuesday?

    Often overshadowed by their larger siblings Black Friday and Cyber Monday, Small Business Saturday and Giving Tuesday have a lot to offer those who know to pay attention.

    Small Business Saturday is meant to encourage consumers to shop at their local, neighborhood stores. And shopping locally makes a big impact not only on the shop-owner, but on the entire community.

    For every dollar spent at a small business in the U.S., approximately 67 cents stays in the local community

    Meanwhile, Giving Tuesday was created in 2012 as a way to encourage people to give generously and donate to nonprofits and causes. In fact, people donated more than $511 million and mentioned #GivingTuesday on social media more than 20 billion times in 2019. 

    It’s about more than donating money, though. Giving Tuesday can mean volunteering at local organizations, doing a small act of kindness, raising awareness of causes or issues you care about through your voice, or giving your own time and resources if you have a special skill to offer someone. 

    Plus, Giving Tuesday is a great time for nonprofits to capitalize on seasonal giving. With email marketing, nonprofits can segment their audiences based on donation level or involvement with the organization. In fact, one nonprofit was able to grow its subscriber list 500% with AWeber’s targeting and segmentation tools. 

    And, Giving Tuesday is a great way to kick off a time of year where giving back to the community and helping those in need is at the forefront of our minds. 

    So what can you do to raise awareness and get your audience to participate?

    How to educate your subscribers about Small Business Saturday and Giving Tuesday

    Create an email marketing campaign

    Email is one of the most effective ways to communicate with your audience this time of year. To make sure your subscribers don’t miss a thing you’re doing this holiday season, we recommend sending a 5-email campaign:

    Email #1: Give your subscribers a heads up as soon as you can, letting them know about your special offers on Small Business Saturday and how you’ll be participating in Giving Tuesday.

    Email #2: Send a reminder email about a week before the holiday shopping weekend. Make sure to include the date, your specific offer, and everything they need to know about your sale. 

    Email #3: Send an email on Small Business Saturday. Let your subscribers know about your promotion and how much you value their support on Small Business Saturday.  

    Email #4: Send an email on Giving Tuesday. Let your audience know about a cause you care about and encourage them to donate or volunteer. 

    Or, you could even lead a volunteer group and let your audience know your store will be closed so you can spend time giving back to your community. Consumers want to support brands who give to others and do their part to make their community a better place. 

    Email #5: Say thank you. Segment your list and say thank you to those subscribers who supported you during Small Business Saturday or Giving Tuesday. 

    Your last email is also a good opportunity to follow up with an exclusive offer. Focus on ways to provide ongoing value to your customers through discount codes, guides, courses or other types of content that will help them. 

    Need some email inspiration? AWeber’s team of design professionals created Small Business Saturday and Giving Tuesday email templates

    Social media 

    The holiday shopping season is a busy time of year. Save yourself time later by writing your content and scheduling your social media posts on Twitter, Instagram or Facebook ahead of time.

    Pro tip: Be sure to use the hashtags #ShopSmall and #GivingTuesday to increase your chances that your posts get seen.

    Content Marketing 

    If you have a blog, now’s a great time to ramp up your blog content. Sharing your brand story is a great way to incentivize people to shop this Small Business Saturday or donate to a cause you care about on Giving Tuesday. 

    You could even run a contest for charity. Encourage your audience to give back to a cause they care about, post it on social media, and tag your business for a chance to win something special. Or, you could offer to match donations or give a certain amount if you reach a fundraising goal. 

    In-Store 

    While many shoppers are more likely than ever to take their shopping online due to COVID-19, it’s possible your store may still see some foot traffic. 

    Make sure to promote your offers with store signage to encourage shoppers and passersby to take advantage of your special discounts (but be sure to remind them about social distancing guidelines and indoor patron limits). 

    You can also run a donation drive on Giving Tuesday. Collect non-perishable food or home goods to bring to a nonprofit’s collection. And be sure to take lots of photos along the way so your customers can see how big of a collective impact they helped you make.  

    Ready to get started? 

    We already created Small Business Saturday and Giving Tuesday email templates for you. If you’re an AWeber customer, you get them for free — and they’re already in your account. Sign up for AWeber Free to get the templates

    The post Your Small Business Saturday & Giving Tuesday Email Gameplan appeared first on AWeber.

  • Thu, 22 Oct 2020 18:59:49 +0000: Conquer email anxiety: 4 tips to overcome your fear of sending emails - AWeber

    conquer email anxiety

    Ta-da! You crafted the perfect email. 

    You’ve proofread it, tested it, and even double checked your pre-flight checklist. Everything looks good, and you’re all set to press send.

    But you hesitate.

    “Maybe I should check again,” you tell yourself.

    Then, 20 minutes later, you’re still stuck in a cycle of checking everything over and over and over...

    Sound familiar?

    If you’re nodding your head right now, you’ve experienced what we call email anxiety. And it’s actually incredibly common. Take it from me; I send hundreds of thousands of emails a week and I still get the email jitters sometimes.

    So why is sending emails so scary? And what can you do to overcome this fear?

    What is email anxiety?

    Email anxiety is the feeling of discomfort you get before you send an email. Maybe it’s your first time sending a marketing email to your audience. Maybe you’re worried about typos or feel that your copywriting could be stronger.

    Or maybe you’re nervous about the response — or lack of response — you may get from your email.

    Whatever the reason for your nerves, it’s normal to experience a bit of anxiety before pressing the send button. But there are psychological tricks we can use to overcome it.

    Why do we experience email anxiety?

    Understanding these common fears about email marketing can help us better understand why we feel email anxiety. And sometimes, knowing why we’re anxious is enough to help us conquer it.

    Fear of typos

    Typos, while usually harmless and unintentional, can come across as unprofessional and sloppy. However, they’re often hard to catch on our own. 

    When you’ve spent lots of time and energy writing an email, you should get another person’s perspective. In fact, get more than one person to help proofread your email before sending.

    Fear of missing, broken, or wrong links

    Including links to your website, to blog articles or social media channels is a great way to drive traffic and sales. But there’s a risk that you forget to add a link, the link is incorrect or is broken, or you — gasp — accidentally link to the wrong site.

    Thankfully, AWeber’s built-in link checker will tell you if a link is broken. And other email testing tools like Email on Acid can help give you peace of mind.

    Fear of poor formatting or design not rendering

    No matter how many times you test your email, if you’re only viewing the email from one email provider (i.e Google), there’s always the risk that an email appears differently in different email provider (i.e. Outlook or Yahoo! Mail). 

    Make sure that everything renders correctly — including imagery, videos, fonts, colors, the template, logos, and more — by checking your email in multiple email clients and on a mobile device. 

    Fear of getting started

    Don’t know where to start? When you’re busy running a business or side hustle, it feels impossible to find the time to learn a new skill or platform. 

    Don’t let fear of the unknown prevent you from marketing their business. Remember, email marketing is 40 times more effective at acquiring customers than Facebook and Twitter combined. 

    That’s why we built AWeber to be as easy to use as possible. Sign up for AWeber Free, and not only will you have powerfully-simple email marketing, but you’ll also have a team of email experts by your side 24/7

    Fear of rejection 

    In email marketing, fear of rejection is essentially fear of not getting positive results or feedback from your audience. 

    But avoiding email marketing out of fear of your audience rejecting you is — for lack of a better word — silly! Growing your list organically means your list is full of people who want to hear from you.

    Keep that in mind — along with the following 4 tips to overcome email anxiety — the next time you hesitate to press send.

    Tips to overcome email anxiety

    1. Write like you’re writing to one person.

    Imagine you’re speaking to a friend. Now imagine you’re standing in the middle of a football field giving a speech to tens of thousands of strangers.

    Writing a marketing email to a large list of people feels like that.

    But when you imagine writing your email to a friend or family member, you’re able to write more casually (and with less pressure). Even Ann Handley — one of the top copywriting and content marketing experts in the industry — advises email marketers to approach writing this way.

    Ann Handley copywriting quote

    2. Every mistake is a learning opportunity.

    Mistakes happen. Human error can and will happen occasionally. 

    First, recognize your mistakes for what they are — a learning opportunity. Reflect on what went wrong and use it as fuel to not make the same mistake twice.

    Second, there are steps you can take to rectify the situation if needed. Depending on the mistake, you can send an apology email. This helps you own your mistakes and honestly communicate with your audience.

    3. Remember, unsubscribes are a good thing. 

    Your email list is full of people who want to hear from you. If someone eventually wants to unsubscribe, trust me, they are doing you a favor.

    Inactive subscribers — or those who don’t open or click on your emails — actually hurt your deliverability. If someone unsubscribes from your list, they’re doing the work of cleaning your list for you. 

    4. It gets easier. You just need to start. 

    With anything in life, the more you do something, the easier it gets. 

    Malcolm Gladwell wrote that it takes 10,000 hours to become an expert at something. And while you may not spend 10,000 hours on email marketing with a simple tool like AWeber, practice and time will help you feel like an expert all the same. 

    Ready to overcome your email anxiety?

    Get started with AWeber's free email marketing today!



    The post Conquer email anxiety: 4 tips to overcome your fear of sending emails appeared first on AWeber.

  • Wed, 21 Oct 2020 19:38:33 +0000: Free Small Business Saturday and Giving Tuesday HTML Email Templates - AWeber

    Free Small Business Saturday and Giving Tuesday HTML email templates

    While Black Friday and Cyber Monday get most of the attention during the holiday shopping season, we shouldn’t forget Small Business Saturday and Giving Tuesday. 

    Small Business Saturday is the day after Black Friday, and encourages consumers to shop at their local, neighborhood stores. Giving Tuesday happens the day after Cyber Monday and is meant to encourage people and organizations to give back to their communities through charity, generosity, and  volunteering. 

    These days present two awesome opportunities to connect with your audience. 

    Plus, we know COVID-19 impacted independent small businesses and non-profits in a way no one could have predicted this year. So to help small businesses and non-profits make the most of these days, AWeber’s design team built free email templates for you to use on Small Business Saturday and Giving Tuesday.  

    This holiday season, we hope everyone considers supporting independent small businesses on Small Business Saturday and non-profits on Giving Tuesday. 

    What is Small Business Saturday?

    Small Business Saturday is an annual shopping holiday, first celebrated in 2010. It highlights and brings attention to the importance of shopping locally at small businesses in your community. It is celebrated each year on the Saturday after Thanksgiving to keep local businesses top of mind during holiday shopping.

    However, this year may look different for many brick-and-mortar small businesses. Due to COVID-19, many small businesses may need to alter their Small Business Saturday plans due to local social distancing mandates. 

    That means tools like email marketing and social media, will play a larger role than ever before to connect with your audience and let them know what they can expect when shopping in your store. 

    How to talk to your audience about Small Business Saturday 

    Graph on on how $68 of every $100 stays in a local community when  customers should buy from a local small business.
    Source: LocalFirst.com

    Here are a few things to keep in mind when promoting your small business this shopping season. 

    Remind your audience that shopping local has a positive impact on the entire community. $68 for every $100 spent with independent local small businesses stays in the community, versus only $43 when purchases are made from a national chain. 

    Plus, shopping local means they are helping people in their very own community: neighbors, families, events, non-profits, and more. 

    Free Small Business Saturday email templates

    One of the best ways to communicate with your audience and visually engage them with your brand is through eye-catching email design. So AWeber created three different Small Business Saturday email templates you can customize — available for free in your AWeber account. 

    These templates allow you to keep your brand identity while including logos identified with Small Business Saturday. Pick one of the professionally designed templates you like as a starting point and easily customize the content for your Small Business Saturday offers.

    1. #ShopSmall template

    #ShopSmall email template for Small Business Saturday

    You can customize the #ShopSmall template to highlight your business in a matter of minutes. Simply add in any special offers, your logo, hyperlinks to your website, and social media links, and you are ready to start interacting with your audience to promote any specials.

    2. Invitation to Small Business Saturday email template 

    These Small Business Saturday email templates include four different color and image options.  You can drag an element widget into your email template to change the color, add a logo, or replace any images. 

    3. Traditional Small Business Saturday email template

    Traditional Small Business Saturday email template

    If you love the traditional Small Business Saturday logo and blue background, then this template is the one for you. Easily add your logo, customize the call to action button colors, and add a coupon or images with the drag and drop editor. 

    What is Giving Tuesday?

    Giving Tuesday is an amazing opportunity for non-profits to raise awareness and funds for their worthwhile causes. Giving Tuesday is a global day of giving, celebrated on the Tuesday following Thanksgiving. 

    It kicks off the charitable season and the end-of-year giving. Giving Tuesday was created in 2012 by New York's 92nd Street Y in partnership with the United Nations Foundation to encourage people to do good and help others.

    Email is a powerful tool for non-profits on Giving Tuesday

    Your donors won't turn out to support your organization on Giving Tuesday if you don't ask them to. A Giving Tuesday email is an excellent way to connect with your donors and educate them on your organization's incredible work. 

    A Giving Tuesday email campaign also provides a terrific opportunity to collect donor data and get to know your audience better. Studies show that 45% of donors make another gift to the same non-profit the following year. 

    AWeber makes it easy to segment and tag your donors so you can follow up with relevant information about your organization. 

    Take action! In the video below, learn how to easily create a segment of subscribers using tags, save your dynamic segments, and then send a personalized email within AWeber. 

    https://www.youtube.com/watch?v=w-vArblESXE

    The week leading up to Giving Tuesday is an awesome time to send out a few emails about your organization. Just make sure that each email is relevant to your donors and keep your subscribers engaged. 

    Free Giving Tuesday email templates

    Giving Tuesday email template

    AWeber's Giving Tuesday email template is professionally designed and pre-built with content suggestions. Simply add your company information, a link to donate, and information about your non-profit's fantastic work and mission.

    Ready to plan your Small Business Saturday and Giving Tuesday emails? 

    If you only plan to send one email during the holiday shopping weekend, your subscribers will likely miss it due to the sheer volume of emails sent that weekend. Sending multiple emails or setting up an automated campaign will help you generate more revenue or awareness for your cause than a single email.

    Each email should be unique to reinforce your value and to prevent unsubscribes. Tailor your emails to different segments so each group of people receives emails with appropriate messaging.

    To help you make the most of this holiday promotion season, AWeber has created an email campaign planning template. This template will allow you to organize, track, and measure the results for all your email marketing campaigns and tests. Quickly and easily measure all your email sends and tests' performance, so you can maximize your revenue this holiday season. 

    AWeber email campaign planning template

    Pro tip: Download your free email planning template to create a holiday promotion calendar.

    Best free email marketing software 

    Our mission is simple: to deliver powerfully-simple email marketing tools to help small business owners and entrepreneurs — like you — grow your business.

    AWeber Free is our completely free email marketing and landing pages plan — perfect for those who are just getting started or kicking off a passion project. We'll give you everything you need to start building your audience today.



    The post Free Small Business Saturday and Giving Tuesday HTML Email Templates appeared first on AWeber.


 

GetResponse

Introduction

In order to have
a successful online business, it is very important that you regularly
keep in touch with your customers. One of the ways to do this is to
conduct an effective email marketing campaign for your business. In
order to conduct an effective email marketing campaign, you need to have
the right tools and all the important email marketing tools you need are
easily provided by
GetResponse.

Description

GetResponse is a
web based email autoresponder service provider that automates the
task of sending scheduled, follow-up email marketing messages. It has
features like AutoResponder, Marketing, and Statistics Service.
Getresponse has been around for years. This means that its systems are
well developed and the service continues to be popular with thousands of
businesses worldwide.

Target Market

GetResponse is
ideal for everyone who wants to conduct a successful email marketing
campaign. It can perfectly address all your email marketing needs
regardless of the size and scope that you require. It is perfect for
charity organizations, forums, groups and online businesses who wish to
promote various causes and services through email. If you need the
results that effective email marketing services provide, then
GetResponse is perfect for you.

Price

The pricing of
GetResponse services vary according to the number of subscribers you
require and the features that you need. The basic package currently
charges $9.95 for a maximum of 250 subscribers. If you need to add more
subscribers to your campaign, you can easily acquire better plan.

Contents The standard features found in GetResponse are as follows:

  • GetResponse Image Gallery – thousands of gorgeous images and impress
    your subscribers with stunning emails for FREE!
  • Form Builder – Create engaging web forms in just a few clicks! Choose from
    500+ beautiful templates to pick the perfect design for your business.
  • Online Surveys – Ask as many questions as often as you want and get the data
    you need to improve products, target campaigns and stay ahead of the
    competition!
  • Advanced Segmentation – Combine behavior and location on the fly for
    hyper-targeted campaigns. Quickly and easily group your customers based
    on customer email activity, geography, and profile data collected from
    web forms and surveys.
  • Unlimited Follow Up Messages
  • Social Media Integration – take advantage of social networks.
  • Industry Templates – Choose from over 300 Designer HTML Templates to
    create eye-popping campaigns for every audience and industry.
  • Email Analytics – track every open, click, unsubscribe, and purchase.
  • Split Testing – Get the best results from your email campaign ? test it first!
    Just create up to 5 messages, with different personalization techniques,
    subjects, and styles. GetResponse will test each version for you, then
    automatically select and send the best! It takes only minutes and can
    save you buckets of cash!

Conclusion

With all these tools provided at a very reasonable price,
GetResponse truly is a godsend for people who need to run an email marketing campaign. It is no
wonder this services is utilized by the thousands of leading businesses online.


 

iContact

Introduction

Email marketing is a very effective method to promote a business online. Thousands of
businesses depend on email marketing in order to promote their products
and services to their customers. Due to this demand, many email
marketing services have appeared online. One of the best services
available in the market today is iContact.

Description

iContact (formerly Intellicontact) is a remotely-hosted complete email marketing
system. It lets you easily publish and track your email newsletters that
you need to send out. The service really provides everything a person or
business needs to run a successful and effective email marketing
campaign.

Target Market

iContact is
perfect for first time email marketers. While it has features that make
it very useful to experienced and highly skilled email marketers, the
excellent support and knowledge resource provided by iContact makes it
ideal for first time internet marketers. If you need a comprehensive
email marketing system that also has excellent support, iContact is the
right service for you.

Price

iContact maintains different price plans according to the size and scope of your
email marketing needs. They also have a free option that provides the
standard email marketing features you need but with a few limitations.
You can try to use the free version to check out the system and then
move to paid plans if you need more functionality. Paid plans start at
$10 and increase according to the number of subscribers you need.

Content

If you decide to go with iContact for your email marketing needs, you will be able to
enjoy the following features.

  • Over 250 Templates
  • Survey feature with easy to manage results
  • List segmentation
  • Image hosting (which was just made a lot larger)
  • Unlimited number of lists
  • RSS intergration
  • Detailed contact management system
  • Send HTML or text email
  • Import subscribers from your current lists or database
  • Send personalized emails using mail merge fields
  • Create your own mail merge fields for further personalizing
  • Create autoresponder welcome messages on subscription
  • Manage subscription/unsubscribe link automatically inserted in each message you
    send
  • Software is regularly upgraded
  • Detailed activity and subscription reports reports
  • Complete list add/remove/sent/open/click statistics and activity reports
  • Bounce-back email handling – no more dead addresses on your list
  • Deliverability reports
  • Email drafts & archives
  • Fully searchable database
  • Forward-to-a-Friend email feature
  • Wide selection of HTML templates, or create your own
  • Powerful template editor
  • Create, send out, and track the results of surveys to your customers and
    subscribers
  • Great help features and live chat option

Conclusion

With all these
useful features, affording pricing plans and excellent support, iContact
is definitely an excellent service to go with.
With iContact, you can be sure that your email marketing campaign is going to be a success.

Aweber
GetResponse
iContact

 

 

When it comes to ar services, deliverability rate is ALMOST the most important criteria. We understand that, and have spent countless hours over a period of more than a year, ensuring the highest possible deliverability rate. It does not stop there either! We have a team who’s sole focus is ensuring we not only maintain, but, improve our deliverability rate!

As important as deliverability is, being able to contact your customer, be it through follow up ar, or broadcast messages, is one of the key reasons for joining a service like Imnica Mail.

We know you want the greatest tools, and easiest way possible to communicate with your subscriber base.

Here at Imnica Mail, ease and power of communicating with your customer is as important as deliverability!

We have spent an incredible amount of time ensuring that we have built in all the features that are essential, but, we have spent a fair bit of time also building tools and features that might not be essential, but, sure is nice to have!

Not only that, but we are CONSTANTLY adding new tools and features! We go out of our way to listen to our customers, and if any new suggestion or request makes sense, it goes into our development plan.

Below you can find a summary of some of the major features.

This list is far from complete, and the best possible way for you to experience all the features and the power of Imnica Mail, is to signup and take advantage of the 30 day fully functional trial for only $1!

Your affiliate link for Imnica Mail is: http://www.imnicamail.com/?aff_id=3718

The Titles For The 52  Messages Are As Follows:
How businesses can use mobile text messaging for marketing

How can QR codes help your business?

Do you need an email newsletter?

Protecting your reputation on Facebook

Why is building a list important?

The danger of a bad reputation on social media

How the search engines find your site

Why have a mobile optimized site?

Why do you need a Facebook page?

What is Google Places?

What is Google+?

What are QR codes?

What are Facebook Ads?

Should businesses use Twitter?

Mobile marketing mistakes

How to go higher on Google Places

Using LinkedIn to make valuable business connections

How to set up a good LinkedIn profile

Is PPC the right way to go?

Hosting an online radio show for your business

Using press releases

How often should I update my content?

Using a blog to get more traffic to your site

What are backlinks?

What is web 2.0?

What is SEO and why does it matter?

What is off-page SEO and do I have to do it?

Is SEO a one-time thing?

Video marketing

How article marketing can drive traffic to your site

Using content for SEO

What is on-page SEO?

Does Facebook really work for businesses?

How to get more customers with Twitter

SEO Myths

Using YouTube to drive traffic to your site

Why businesses should create a blog

Different Ways to Reach Customers

Selling products and services to your list

Building a list using LinkedIn

Does mobile marketing convert better than email?

Selling what you know – what is information marketing?

The benefits of being on Google Places

Will customers get mad if I market to them on their mobile phones?

How to hire a content writer

Why having analytics on your blog is critical

What is podcasting and how can it help my business?

How having a mobile optimized site can smash your competitors

Three tips for email marketing

How outsourcing can increase your business fast

Should you outsource or do everything yourself?

How do you get people to sign up for your mailing list?

More reads on ar

Using an autoresponder can help you keep your product in front of prospects even while you’re giving them the extra information they need before making a purchase. An autoresponder is designed to send out emails automatically to the people on your subscriber list. Traditionally, autoresponders were used to send emails automatically when you’re not available.

However, it’s possible to set up a sequential autoresponder to automatically send out a series of emails at pre-set times. For example, you might want to offer your subscribers a ‘tip of the day’about your product, so you’d set your autoresponder to send out a new tip each day for you. This article will look at some ways you can use an autoresponder to help increase your business.

The biggest benefit of using an autoresponder service is the sense of surety or trust that comes with. All service providers value your business. So they know they must take care of your business with their services. Their equipment is heavy duty and will be able to take care of any volume of mailing. It doesn’t matter how large your list. You can email your lists in various formats, as well. You’ll be able to send a test email which is always a good idea. This feature alone can save you tons of headaches.

In addition to all the other benefits, you’ll also gain a little peace of mind. Not a bad thing to have. No worries about taking care of a large list should you get to that point. All this allows you to be hopeful about your business future, and you’ll have the ability to participate in real automatic marketing. Apart from this, an autoresponder also allows you to customize your email messages so that you are able to interact with your subscribers directly in a conversational tone. You’ll still retain the personal touch with this level of automation. Your emails will seem like they were hand crafted and hand delivered.

It’s no coincidence that all highly successful online businesses use autoresponders and list marketing. Having a plan to always be striving for increasing your customer base should be part of your long term business goals.

If you haven’t tried the new Unlimited Subscribers In Each List yet, now is the time. Do list swaps with other affiliate marketers that lets you conduct a controlled experiment with your sign up forms and messages to help to see which factors make them perform better for your campaigns.

There’s not a marketer on the planet who prefer to pay for something when they can get it free. Free marketing tools are getting better and better

Email marketing doesn’t need to be hard, but if you’re trying to make it
profitable and haven’t a clue – then it will be very tough. Let’s move on and
take a look at the power of email marketing, and what you can do to tap

 

An example of a simple
autoresponder can be found in email services like Gmail, where you can set your
autoresponder. If you’ve ever sent an email to someone and gotten a fast,
automated reply telling you that they aren’t currently available, that was an
autoreponder message.

Email marketing is an entire subject unto itself, and if you wanted you could
really spend a lot of time learning about it.

AUTORESPONDER  COMPARISON CHART

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