Autoresponders

Review  for three of the best autoresponders.
We will compare Aweber, GetResponse and Icontact in the comparison chart table

AUTORESPONDER  COMPARISON CHART

 


Aweber

GetResponse

iContact
Monthly Pricing Options
Trial $1 for 30 Days No Trial Free Edition Account
Up to 500 Contacts $19 $11.48 Free Edition Account$10.00 (With Full Features)
Up to 1000 Contacts $29 $14.76 $19.00
Up to 2500 Contacts $20.50 $29.00
Up to 5000 Contacts $49 $36.90 $47.00
Up to 10000 Contacts $69 $53.30 $74.00
Up to 25000 Contacts $149 $118.90 $149.00
Contact Management Features
Import Mailing List
Automatically Detect Duplicate Emails
Add Custom Demographic Fields
Require Opt-in
Email Creation Features
Email Setup Wizard
Supports Unicode
Add Images
Add Hyperlinks
Create Plain Text /HTML Messages
Create Messages from Template
WYSIWYG Editor
Create Web Forms
Image Hosting 100MB 0.5MB
Create Surveys
Email Sending Features
Email Job Scheduling
SPAM Test (Make Sure your Emails Aren’t Spam)
Test Email
Email Reporting Features
Click-Through Tracking
Status of Emails
Forwarded Emails
View Unsubscribed Contacts
Compare Message Reports
Social Media Integration
Conversion Tracking
Integrate with Google Analytics
Technical Support



 

Aweber

Introduction

Building good customer relations is very important for your business. If you regularly
keep in touch with your customers, you can be at a better position to
anticipate and provide for all their needs. If you have your own online
business, the ability to anticipate the needs of your market can
determine the success or failure of your online business endeavor. One
of the best ways to keep in contact with your customers online is
through email. Email communications can help establish good customer
relations because of its personal nature. However, emailing hundreds of
customers can be very difficult if you do it manually. This is where the
Aweber Email Marketing Tools come in.

Description

Aweber is a leading provider of Email marketing tools that enable businesses to
conduct an effective email marketing campaign and stay in touch with
their customers online. The website provides a comprehensive list of
tools that enables businesses to handle all aspects of their email
marketing campaigns and customer relations. These tools are perfect for
all sizes of email marketing campaigns. Many leading online businesses
and thousands of others use Aweber to handle their email marketing
needs.

Target Market

Aweber is perfect for all kinds of online businesses who wish to conduct a
successful email marketing campaign. Whether you just want to stay in
touch with your customers or want some means of soft selling your
products or services directly to interested parties, Aweber tools can
let you do this in a fast and efficient manner. Many leading online
business trust Aweber with their email marketing campaigns and there is
no reason why you should not.

Price

Signing up for Aweber service is not expensive. Your first month will only cost $1. For
this price, you will be able to access all the available tools and
resources provided by Aweber. After the first month, if you plan to
continue the service, you can choose from any of the available plans
that will be perfect for all your needs.

Contents

By signing up to
the Aweber service, you can be able to get access to the following tools
and services:

  • Email
    Newsletters
  • Signup
    Forms
  • Manage
    Subscribers
  • Autoresponders
  • HTML
    Email Templates
  • Blog
    Newsletters
  • Email
    Analytics
  • Subscriber Segmentation
  • Email
    Marketing API
  • Email
    Deliverability
  • Customer Support

This is pretty
much everything you need to run a successful and effective email
campaign and you can find all this tools in one place.

Conclusion

If you want a
reliable service that perfectly provides for all your email marketing
needs, Aweber is definitely the way to go. From its multi tiered pricing
plans to its comprehensive list of features that enable you to run an
effective campaign, the Aweber service is definitely a very valuable and reliable service.

  • Thu, 23 Feb 2017 16:53:03 +0000: Master Email Personalization with these 5 Best Practices - Email Marketing Tips

    Email Personalization Best Practices_ Feature

    Targeting subscribers and sending them personalized, hyper-relevant emails is a great way to better connect with the people on your email list.

    It allows you to deliver the right message to people who want and need it most. And the more you can do that with your emails, the more likely you are to expand your reach and nurture your audience until they become customers and loyal advocates of your brand.

    But how can you optimize your emails so you’re making the most out of the opportunity to engage subscribers?

    Let's take a closer look at best practices for personalizing your emails to the right people on your email list.

    1. Identify your goals.

    If you haven’t written down what you hope to achieve by personalizing your emails, now's the time to do so.

    Whenever you think about ways to optimize your emails, it’s important to understand why you’re optimizing them. You don’t want to throw in a subscriber’s first name simply because someone else did it and you thought it was fun. Make sure it helps you achieve your goal, whether that’s to boost your engagement rates like email opens.

    After all, there are different ways to personalize your emails. You can send an email with a personalization field, like a subscriber’s first name, or you can email specific, contextual content to a targeted group of subscribersBy identifying your goals, it’ll make it easier for you to determine how to personalize your messages.

    As you think about how you want to improve your communication with subscribers, some questions you might ask yourself include:

    • Do you want to embrace a more conversational tone?
    • Do you want to include specific details of subscriber information?
    • Do you want to send more relevant content based on your subscribers’ needs and interests?

    For each scenario, consider how you might be able to achieve the goal you’re looking for through personalization. If you want to embrace a more conversational tone, for example, addressing a subscriber by her first name can be a subtle way to achieve that. Adding a first name personalization field might also help your email stand out in the inbox and catch your subscriber’s attention.

    Or, if you want to send the right message to the right group of people who would find it most relevant, you may want to segment subscribers to deliver targeted content.

    By having an idea of what problem you want to solve, you’ll be able to identify the best way to segment subscribers and deliver more personalized emails.

    2. Collect the right data.

    Once you have an idea of how you want to send targeted emails, make sure you’re collecting the right information so you can make it happen.

    If you want to send targeted emails that include a subscriber’s first name, confirm you’re collecting first names in the sign up form. If not, adjust your form to include a first name field, like this sign up form featured on our Ultimate Guide to Email Marketing:

    Ultimate Guide to Email Marketing _ Email Personalization Best Practices

    If your goal is to send personalized emails based on a subscriber’s specific interests,  you might want to ask for that information on the sign up form. Or, send a survey out to your subscribers so you can see what people are interested in, and follow up with relevant email content.

    If you want to send a one-off email based on how subscribers engaged with a previous message, you can also create a segment based on actions like opens and clicks.

    As you consider ways to optimize your sign up form so you can send personalized emails, avoid asking for too much information. Including too many fields can be overwhelming for your potential subscribers, and you don’t want to create a barrier that could prevent them from joining your list.

    If you do include more than just name and email address, I encourage you to emphasize the value of your emails. You might even want to explain what kind of targeted content you’ll deliver if a subscriber shares more information about themselves.

    3. Use personalization naturally.

    Once you’re collecting the right data, there’s one rule to keep in mind: With great personalization power comes great responsibility.

    Personalized content should feel natural and not forced. Do it if it makes sense for the goals you have for your broadcast emails or automated campaigns. Does adding the first name to a subject line bring additional value, or are you just doing it to try it? Do you really need to set multiple campaigns for different sign up forms if the emails aren’t too different from one another?

    Another helpful way to think about it is by looking back at the goals you originally set. Whether you use personalization fields or contextual content, it should either make it easier for you to create the email or help you establish a personal connection with your email community.

    4. Get creative.

    While there are a variety of ways in which you can personalize your emails, I like to break it out into two strategies: personalization fields and contextual content.

    Personalization fields allow you to automatically populate an email with specific subscriber’s information, like their first name or city.

    Contextual content allows you to send relevant content to targeted segments of subscribers, like a broadcast message to re-engage those who haven’t opened an email in over six months.

    Since there are so many pieces of information you can collect about your subscribers and ways to send hyper-relevant emails, there are endless opportunities for you to get creative with both strategies.

    For example, personalization fields aren’t limited to subject lines. You can pepper them into your email content to better hold the attention of your readers. Here’s an example from one of our customers Honoree Corder, a writer, speaker and coach to authors looking to publish books:

    Email-Personalization-Best-Practices-AWeber

    For contextual content, consider how you might be able to target automated campaigns to your different subscribers. You can send them campaigns based on what incentive they signed up for, their geographical location or experience level.

    One way to find out what your subscribers really need is by referencing any common questions they’ve asked. Are there individuals who want information based on their industry or personal situation? Are there others like that person? If you're low on ideas, this can be a good place to start.

    5. Test your emails.

    Testing your emails is a must-do for most people who send email, and it’s especially important if you’re doing things like adding personalization fields or triggering multiple types of automated campaigns.

    After you create your emails that feature personalization fields, send a test to yourself to make sure the right information is being pulled in correctly. If subscribers first names should appear, confirm that’s actually happening. If you’re using AWeber to send your emails, you can add personalization field content so you can view it in your test email.

    If you’re sending broadcasts to a targeted subscriber segment, carefully set up the process so that the email is only going to that group. If triggering different automated campaigns, test the sign up process to make sure the right follow up sequence is launching with the right actions.

    Tweak and test as needed until everything looks good to go!

    Start personalizing your emails today

    There are a variety of ways in which you can better connect with subscribers and I encourage you to choose one of these new tactics to try in your next email send!

    Want more ideas to help you write better emails? Sign up for our What to Write in Your Emails Course (and get 20+ free email copy templates)!

    whattowrite_aweber_course

    The post Master Email Personalization with these 5 Best Practices appeared first on Email Marketing Tips.

  • Mon, 20 Feb 2017 21:15:27 +0000: The Secret to Writing Addictive Email Content - Email Marketing Tips

    Engaging Email Content_Ultimate Guide to Email Marketing

    This post is the fourth installment of our new series, The Ultimate Guide to Email Marketing. For eight weeks, we’re featuring a new article that covers a specific area of focus in email! Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing.

    It's easy to become obsessed with the latest and greatest “tricks” in email marketing: the formula for creating an effective subject line; the perfect call-to-action copy that will influence more of your subscribers; the ideal way to design an email that will bypass the spam filter.

    While it’s certainly a good thing to stay on top of the latest email marketing best practices, there is one key to boosting subscriber engagement that is often overlooked.

    And that’s sending valuable content your subscribers expect and want to receive from you.

    But how do you know if you’re sending relevant emails? What does “valuable content” actually mean?

    In this post, we’ll dive deeper into what it takes to create engaging content and how you can apply it to your emails today.

    Prefer to listen to this blog post? Check out the podcast adaptation of this post or watch the YouTube video:

    So what is valuable email content, anyway?

    The dictionary definition of “valuable” is “worth a great deal of money; extremely useful or important.” So content that is valuable to your subscribers should first and foremost be useful and important. As a result, the goal of every email you send and the foundation of your email content strategy should be to help your audience.

    “I approach email marketing as the chance to open up a conversation. Of course, I have goals and objectives for my emails but I always look at what value I can add to the person reading my email before asking them to do anything.” - Mark Asquith, Excellence Expected

    [bctt tweet="I have goals and objectives for my emails, but I always look at what value I can add. - Mark Asquith"]

    To help you craft useful emails your subscribers won’t be able to find anywhere else, there are 5 questions to use as a litmus test for your content.

    1. Is it useful?

    The best way to create helpful content is to take what you know about your specific audience and brainstorm topics that addresses their needs and goals.

    Using your subscriber/customer personas, you can identify ways to provide solutions to specific problems, help them achieve their goals, keep them up-to-date on industry news and so on – just be sure the education you provide ties back to your business.

    To deliver this educational content via email, you can send either a broadcast or a follow up.

    Broadcasts are one-time emails you can send to deliver time-sensitive information, such as a newsletter, blog updates or information about an upcoming sale or event.

    In this email newsletter below from food blogger Meghan Young, for example, she shares her latest blog post:

    Veggies and Me _ Ultimate Guide to Email Marketing

    Follow ups (also known as autoresponders) are emails you can create and schedule in advance to be automatically delivered to subscribers the moment they sign up to your list. Since these emails can run for weeks, months or years at a time, the content is usually evergreen (not time-sensitive).

    Some follow up emails you might schedule include welcome emails, an educational course or a lead nurturing series.

    Before determining which type of email you want to send, you should identify the goal of your message. Then, make sure it’s clearly conveyed to readers.

    “I also make sure to be super clear on where the value is within the email for the reader. I only ever ask them to take one action and ensure that they know exactly what taking that action will result in.” - Mark Asquith

    [bctt tweet="I make sure to be clear on where the value is within the email for the reader. - Mark Asquith"]

    2. Is it interesting?

    To create interesting content, there are a few writing principles to keep in mind.

    First, choose a tone that works best for your audience. In many cases, taking a conversational tone can improve readability and help your brand appear more relatable.

    However, if your audience expects a more formal tone because it’s more appropriate for your industry, then keep it formal. Again, reference your audience persona to confirm you’re writing in a way that’s most appealing to them.

    “I treat my subscribers like I would someone I really respect and admire. I know some people who are very intelligent and discerning are on my email list and they read my stuff. So I don't talk down to people, and I make it worthwhile to read my emails. I even bury jokes in the "P.S." and small font at the end just to delight and surprise people who are paying attention.” - John Corcoran, Smart Business Revolution

    [bctt tweet="I treat my subscribers like I would someone I really respect and admire. - John Corcoran "]

    Second, organize your email content in a way that’s easy for subscribers to read and skim. In today’s fast-paced world, you may only have a few seconds to showcase the value of your email. So make it as easy as possible for them to understand.

    To accomplish this, structure your content so the most important information is at the top. Additionally, use headlines, subheadlines and bullet points to break up large chunks of text. To emphasize important parts of your message, try bolding, italicizing or underlining words and phrases.

     

    3. Is it unique?

    As you consider what you want to write about in your emails, you may find that your topics have already been covered by someone else. But that doesn’t mean you can’t jump in on the conversation.

    In order to make your content stand out from the rest, try taking a new angle on the topic. By doing so, you’ll be able to stand out from competitors and establish yourself as a thought leader in your niche.

    I also encourage you to try new content mediums where your competitors may not have big audiences. If your industry is flooded with blog posts and ebooks, experiment with other forms of communication like podcasts or video.

    As you test different angles, keep an eye on your email performance to see what resonates best with your audience. To help you really stand out in the inbox, optimize your subject line to include specific references to what subscribers will learn in your email!

     

    4. Is it what you promised in your sign up form?

    A big reason why subscribers disengage with an email list is because the emails no longer deliver the value they were expecting.

    When it comes to sending valuable emails, the expectations you set in your sign up form play a huge role. By telling people what you’ll be sending them in your emails (as well as how often they’ll receive them) before they sign up to your list, they’ll know what they’re getting into. Plus, you’ll be more likely to attract the right subscribers.

    This will also prevent any unpleasant surprises for your subscribers, which could lead to spam complaints and unsubscribes.

    Check out the sign up form from the previous example from food blogger, Meghan Young:

    Veggies and Me _ Sign up form _ Ultimate Guide to Email Marketing

    In the sign up form, she tells me what kind of content to expect in my inbox and how often it'll arrive.

    Once you’ve verified that you’re setting clear expectations, it’s time to follow up on your promise by delivering that content.

     

    5. Does it align with your business goals?

    Whether you send emails to build an audience, grow your business or both, the content you send should help achieve your goals.

    When you’re not directly promoting a product or your service, consider how you can still give your subscribers opportunities to connect with you and become a customer. As you provide educational content, show how your business can also be an answer to their problem and include links back to your website.

    Maybe there are ways you can include customer case studies or testimonials, or even share user-generated content from your social followers.

    As long as you regularly deliver valuable content, providing opportunities for them to turn into customers should feel like a natural element of your emails, rather than a sales push.

    If you keep these elements in mind, you’ll be creating valuable email content in no time.

    Create addictive content

    While all five of these tactics are great ways to craft engaging content for your audience, I encourage you to choose one and give it a try in your next email!

    To learn even more ways to improve your email content (like what to write in your subject lines and welcome emails), check out The Ultimate Guide to Email Marketing!

    Ultimate Guide to Email Marketing

    The post The Secret to Writing Addictive Email Content appeared first on Email Marketing Tips.

  • Thu, 16 Feb 2017 19:52:30 +0000: A Crash Course in Email Automation - Email Marketing Tips

    copy-of-copy-of-copy-of-blog-featured-image-1

    If you want to reach the right people with the right information at the right time, email automation is a non-negotiable. In fact, 91 percent of marketers say automation is the key to their success:

    "Email automation is the lifeblood to our businesses. Whether we are using a ‘Welcome Series’ for new subscribers, an invitation series for people requesting access to our products, an ascension series for transitioning a lead to a buyer…we are constantly using automation to create more touchpoint with the prospect/customer."— Justin Rondeau, Digital Marketer

    (The other nine percent? Probably haven't tried it yet.)

    Getting Started with Automation

    Email automation can be used to create multiple autoresponder series, as well as robust campaigns that are triggered when an action occurslike, when someone subscribes to your newsletter.

    In fact, automated emails get 100 percent more engagement than a newsletter, with half of the work.

    Still looking for ways to integrate automation into your email marketing strategy? From getting started to more advanced email automation, we rounded up our top posts so you can improve your a-game, no matter what your skill level is:

    Lesson 1: How to Get Started with Email Automation

    Skill level: Beginner

    Think email automation is only for big brands? Think again.

    Let this post be your guide to creating two basic automation series: one for prospects and one for customers. You'll even get a checklist of all the tools you can use to make setting up your campaigns even easier.

    The only thing you need? An awesome email automation platform, great content and a few hours of time!

    Read more

    Lesson 2: Welcome Email Campaigns 101: How to Create an Awesome Welcome Campaign

    Skill level: Beginner

    Email automation doesn't have to be intimidating. It can be as simple as setting up your first welcome email.

    This post walks you through the steps of creating your first welcome email campaign, from the different types of welcome emails to the best time to schedule your campaign. It's also jam-packed with tips for writing content that converts your subscribers and what to do after you hit 'send.'

    Read more

    Lesson 3: How Running Shoes Guru Uses Email Automation to Engage 20K+ Runners Worldwide

    Skill level: Beginner to Intermediate

    Wondering how email automation can work for your business? Take it from Ruggero Loda. He's the founder of Running Shoes Guru, and uses autoresponder emails to stay connected with his list of over 20k+ subscribers.

    We'll walk you through all of the tactics he uses to combine his content with email automation to attract and engage his online community, from how to get people into your autoresponder series to driving revenue.

    Read more

    Lesson 4: How to Use Google Analytics to Create an Awesome Welcome Email

    Skill level: Intermediate

    You've got the basics of welcome emails down. Now what?

    This post covers how you can use Google Analytics to improve your welcome emails. From identifying your best content to tracking your sources, this is the perfect post for beginners who are ready to start optimizing their campaigns and seeing results.

    Read more

    Lesson 5: How to Use Autoresponders to Write an Email Course

    Skill level: Intermediate

    Creating an email course might seem intimidating, but it doesn't have to be!

    Anyone with a passion and story to tell can create their first profitable email course and this post proves it. It covers all of the questions from:

    • How much should I charge for my course?
    • What should I write about?
    • How do I structure a course?
    • What should my lessons look like?

    ... and much more! We've even compiled a list of really good email course examples to get you inspired.

    Read more

    Lesson 6: How We Created Personalized Campaigns for an Email Course

    Skill level: Intermediate

    Personalization is all the rage these days, and we aren't just talking about a name in the subject line.

    Subscribers now expect relevant, tailored content to fit their needs. In fact, personalized emails receive nine percent higher open rates and 41 percent higher click thru rates than content written for a broader audience.

    This post takes a deeper dive into how we created multiple automated email campaigns from a single sign up form — with video tutorials to help make it even easier!

    Read more

    What's Next

    With Campaigns from AWeber, you can build relationships with your subscribers and still be able to spend time on the things you love.

    If you're already an AWeber customer, log in to your account and see the power of Campaigns for yourself.

    Not a customer? Start using email automation for free today.

    blog-start-2

    The post A Crash Course in Email Automation appeared first on Email Marketing Tips.

  • Mon, 13 Feb 2017 21:16:44 +0000: [Podcast] Growing your email audience - Email Marketing Tips

    podcast-blog

    You can't successfully send email without any subscribers to send to. Listen to these tips and tactics to start growing an engaged email audience today.

    Join host, Tom Tate in the episode three of an eight-week series exploring each chapter of our latest creation, The Ultimate Guide to Email Marketing.

    Episode synopsis

    This episode is a companion piece to the Ultimate Guide to Email Marketing and our recent blog post, The Beginner's Guide to Growing Your Email List. Ready to grow your audience? This podcast episode is a great start.

    Click here to download this episode directly. (MP3)

    Ask us anything!

    Have a question about email marketing that you want answered in a future podcast episode? Leave us a message at aweber.com/podcast.

    The post [Podcast] Growing your email audience appeared first on Email Marketing Tips.

  • Mon, 13 Feb 2017 19:51:38 +0000: The Beginner’s Guide to Growing Your Email List - Email Marketing Tips

    03growyourlistblog

    This blog post is the third installment of our new series, The Ultimate Guide to Email Marketing. For eight weeks, we’re featuring a new article that covers a specific area of focus in email marketing! Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing.

    Growing your email list is one of the best things you can do for your business. That’s because, unlike other channels, you own your list.

    Here's what Andy Crestodina, Co-Founder of Orbit Media, has to say about it:

    “Email marketing means ownership. Along with direct traffic (which is difficult to control) email marketing is the only source of traffic that isn't coming from a company. It's not Google. It's not Facebook. It's not Twitter. It's mine.”

    [bctt tweet="Email marketing means ownership. It's not Google. It's not Facebook. It's mine. - @crestodina" via="no"]

    Think of it like this: Growing an audience on a platform like Facebook or Twitter is a lot like renting a space. You wouldn’t spend a lot of time and effort building something that wasn’t really yours. Your email list, however, is yours alone to take with you. Those subscribers opted in to your list because they want to hear from you.

    But when you’re just getting started, you’re probably wondering how on earth you’re going to get people over to your list in the first place.

    You could be starting from 10. (Or zero.) But you need to start somewhere, right?

    Read on for quick and easy-to-implement ways you can start growing your email list today!

    Audio learner? Check out the podcast version of this post or watch the YouTube video:

    Think quality over quantity

    You might think the key to success is getting 10,000 subscribers overnight. But it’s not about having a massive list. It’s about having the right people on your list who are engaged and interested in your products and services.

    "As my list has grown, I've just remained focused on the next metric right ahead of me. First it was just to hit 200 subscribers, then 300 subscribers, then 400 subscribes. Eventually the goal was 1,000 subscribers, then 2,000 etc. etc.  As I've gone past 10,000 and 20,000 and beyond I've actually started to focus more not on the sheer number but on engagement." - John Corcoran, Smart Business Revolution

    [bctt tweet="Focus more not on the sheer number but on engagement. - @JohnCorcoran" via="no"]

    To start growing your list and attracting the right subscribers, here are 10 key tips that you can follow:

    1. Create a sign up form

    A sign up form is where your website visitors submit their email address and other information in order to subscribe to your email list. These forms typically live on the sidebar or header of your website, but can display as a pop up or slide-in form as well.

    A good sign up form is a key part of your email marketing strategy, as it’s essential to growing your list. Without one, people wouldn’t have any place to subscribe to your emails and you’d be missing out on potential leads.

    Your sign up form is also the place where you convince those visitors as to why they should sign up for your emails. The more thorough you can be with your headline and description, the better chances you’ll have to convert those visitors into leads.

    2. Add your form to your website

    As we mentioned before, your sign up form doesn’t have to be a static element on your page. There are a few different types of forms that can give you very different results.

    Static form - An embedded sign up form is one of the most common types of forms that you probably think of for attracting website visitors to subscribe to your list. These are static blocks that you can embed on your homepage, sidebar, at the end of a blog post or even on its own dedicated page.

    screen-shot-2017-02-07-at-11-48-54-am

    Pop up form - Perhaps the most “in-your-face” option, these types of forms have a high likelihood of conversion. A pop up form appears over your web page and gives more attention to convey the value of your list. Many sign up form creation tools will allow you to customize the length of time at which a pop up form appears on your site (we recommend ~45 seconds, but testing is key).

    e3996f5bf04f139cac19bda67b0fe73f

    Notification bar form - These types of forms sit at the top of your website or blog. They're nice because they're not as invasive as a pop up form and won't get lost like a static form. It's a great way to capture new visitors straight from your site!

    Slide in form - This is a less invasive form than a pop up, but still helps capture your visitors' attention when they are scrolling through your content. As they make their way through your content, a slide-in form will appear about 3/4 down the page. This is the perfect time to get people who are engaging with your content to sign up for your list.

    Take advantage of your most highly trafficked pages and make sure your sign up form is prominently displayed. This could be your website homepage or blog. The location can also influence which type of form you decide to use, so keep that into consideration to create the best experience for your website visitors.

    3. Emphasize the value

    Your sign up form should clearly explain the value someone will get when they subscribe to your list. What will they get when they sign up? How often should they expect to hear from you? Setting those expectations up from the beginning will help to attract quality subscribers – and alleviate any potential spam issues.

    screen-shot-2017-02-07-at-10-41-12-am

    Clarity is key here. Your sign up form should explain the benefits of signing up for your email list, information about the types of content you’ll be sending (newsletters, product promotions, etc.), the cadence of your emails (i.e. weekly, monthly). When you define these expectations up front, your subscribers won’t have any questions about what they signed up for.

    4. Have a strong call-to-action

    Your call-to-action (or CTA, for short) is where you ask your readers to take a specific action. In this instance, that action is subscribing to your list. This is your opportunity to get a little creative. A unique and creative phrase (“Sign me up!”) is far more powerful and convincing than a generic CTA (“Subscribe now”). Here’s a great example:

    screen-shot-2017-02-07-at-10-51-41-am

    The reason this CTA works so well? It’s fun, fresh and makes the visitor feel good about what they’re signing up for. The reader knows exactly what they’re going to get when they subscribe.

    5. Optimize the look and feel of your form

    Consistency is key for creating a great experience. Your sign up form should reflect the look and feel of the rest of your website. This helps to establish brand trust, as all of the elements will feel familiar to your visitors.

    Try adding brand elements to your form, using consistent colors and fonts and making sure your call-to-action button stands out.

    6. Offer an incentive

    Adding an incentive to your list adds another layer of value to your sign up form. People love freebies! Offering a relevant incentive (or lead magnet) is a great way to encourage the right people to sign up for your email list.

    screen-shot-2017-02-07-at-11-00-02-am

    Exclusive discounts, PDF guides, ebooks, downloads and templates are all great examples of valuable incentives that can help convert passive visitors into loyal email subscribers.

    7. Promote your email list

    Looking for a place to start promoting your list? Look no further than the followings you already have established! If you’re actively creating and sharing content on a platform like Facebook or Twitter, try reaching out to your audience and encouraging them to sign up to your list. After all, they’re already finding value in the content you’re sharing. Now it’s time to take your relationship to the next level.

    Encouraging your social media followers to sign up for your list doesn’t have to be difficult. There are a ton of easy-to-implement ways that you can promote your list on your social platform of choice, like:

    • Adding Facebook’s call-to-action button to your business page tab. By linking this button to your email list, you’re giving your social visitors a clear and easy way to stay in touch.
    • Pinning your sign up form link to the top of your Twitter, Facebook or LinkedIn feed to help keep it top-of-mind.
    • Promoting lead generating content on your social channels with a link back to your website to capture email addresses.

    Another powerful way to grow your subscribers really quickly? Host a contest or giveaway! (Just be sure to make it clear that people will be signing up for your list when they subscribe.) By offering a valuable prize and promoting it on social media, you’ll be collecting new subscribers in no time.

    8. Send valuable content

    One of the best – and most often overlooked – ways to get people to subscribe? Send great content. This is hands down the best way to earn your subscribers trust and get them to share your newsletter with their own networks.

    Your content should always have a unique point of view and provide value to your audience that they won’t find elsewhere. You have to prove to them that they need your content.

    “As email is the closest, most personal form of digital marketing it’s a matter of trust. If I can earn your trust to opt in, then I have a duty to protect that and never abuse it.” - Nick Westergaard, Brand Driven Digital

    A cool way to tease your email content is to syndicate your content on a platform like Medium or LinkedIn Pulse. Or, team up with an influencer in your space to help spread the word about the awesome content you’re sending through email. The more you promote yourself to relevant communities and groups, the more likely you are to keep your email list growing and growing.

    9. Add an integration to the mix

    There are a number of third-party apps and tools out there that are designed to help you grow your email list. From shopping carts to landing pages, these apps make it easy for you to connect with your email service provider and start automating sign ups directly onto your list.

    Win-win!

    10. Grow your email list offline

    But what if you’re not an online marketer? There are still ways to grow your email list even when you’re offline.

    The customers and clients that you interact with everyday are potential email subscribers. Leverage those relationships by downloading an email sign up app to your phone or tablet and collect subscribers on the go.

    More of the old school type? A pen and paper work just fine. You can manually import your subscribers into the list of your choice.

    What’s Next

    Now that you have a list of tactics to start growing your list, it’s time to take the next step. Many of these ideas take 10 minutes or less to implement! Start by creating your sign up form and adding it to your website. And remember, it takes time to nurture and grow your email list the right way.

    “It isn’t a “quick fix” – relationships take time to build and email marketing is simply the medium that we use to build them – don’t rush it!” - Mark Asquith, Excellence Expected

    [bctt tweet="It isn’t a “quick fix”. Relationships take time to build and email marketing is simply the medium. - @MrAsquith" via="no"]

    Want even more email marketing tips for beginners? Check out our Ultimate Guide to Email Marketing.

    Ultimate Guide to Email Marketing

    The post The Beginner’s Guide to Growing Your Email List appeared first on Email Marketing Tips.


 

GetResponse

Introduction

In order to have
a successful online business, it is very important that you regularly
keep in touch with your customers. One of the ways to do this is to
conduct an effective email marketing campaign for your business. In
order to conduct an effective email marketing campaign, you need to have
the right tools and all the important email marketing tools you need are
easily provided by
GetResponse.

Description

GetResponse is a
web based email autoresponder service provider that automates the
task of sending scheduled, follow-up email marketing messages. It has
features like AutoResponder, Marketing, and Statistics Service.
Getresponse has been around for years. This means that its systems are
well developed and the service continues to be popular with thousands of
businesses worldwide.

Target Market

GetResponse is
ideal for everyone who wants to conduct a successful email marketing
campaign. It can perfectly address all your email marketing needs
regardless of the size and scope that you require. It is perfect for
charity organizations, forums, groups and online businesses who wish to
promote various causes and services through email. If you need the
results that effective email marketing services provide, then
GetResponse is perfect for you.

Price

The pricing of
GetResponse services vary according to the number of subscribers you
require and the features that you need. The basic package currently
charges $9.95 for a maximum of 250 subscribers. If you need to add more
subscribers to your campaign, you can easily acquire better plan.

Contents The standard features found in GetResponse are as follows:

  • GetResponse Image Gallery – thousands of gorgeous images and impress
    your subscribers with stunning emails for FREE!
  • Form Builder – Create engaging web forms in just a few clicks! Choose from
    500+ beautiful templates to pick the perfect design for your business.
  • Online Surveys – Ask as many questions as often as you want and get the data
    you need to improve products, target campaigns and stay ahead of the
    competition!
  • Advanced Segmentation – Combine behavior and location on the fly for
    hyper-targeted campaigns. Quickly and easily group your customers based
    on customer email activity, geography, and profile data collected from
    web forms and surveys.
  • Unlimited Follow Up Messages
  • Social Media Integration – take advantage of social networks.
  • Industry Templates – Choose from over 300 Designer HTML Templates to
    create eye-popping campaigns for every audience and industry.
  • Email Analytics – track every open, click, unsubscribe, and purchase.
  • Split Testing – Get the best results from your email campaign ? test it first!
    Just create up to 5 messages, with different personalization techniques,
    subjects, and styles. GetResponse will test each version for you, then
    automatically select and send the best! It takes only minutes and can
    save you buckets of cash!

Conclusion

With all these tools provided at a very reasonable price,
GetResponse truly is a godsend for people who need to run an email marketing campaign. It is no
wonder this services is utilized by the thousands of leading businesses online.


 

iContact

Introduction

Email marketing is a very effective method to promote a business online. Thousands of
businesses depend on email marketing in order to promote their products
and services to their customers. Due to this demand, many email
marketing services have appeared online. One of the best services
available in the market today is iContact.

Description

iContact (formerly Intellicontact) is a remotely-hosted complete email marketing
system. It lets you easily publish and track your email newsletters that
you need to send out. The service really provides everything a person or
business needs to run a successful and effective email marketing
campaign.

Target Market

iContact is
perfect for first time email marketers. While it has features that make
it very useful to experienced and highly skilled email marketers, the
excellent support and knowledge resource provided by iContact makes it
ideal for first time internet marketers. If you need a comprehensive
email marketing system that also has excellent support, iContact is the
right service for you.

Price

iContact maintains different price plans according to the size and scope of your
email marketing needs. They also have a free option that provides the
standard email marketing features you need but with a few limitations.
You can try to use the free version to check out the system and then
move to paid plans if you need more functionality. Paid plans start at
$10 and increase according to the number of subscribers you need.

Content

If you decide to go with iContact for your email marketing needs, you will be able to
enjoy the following features.

  • Over 250 Templates
  • Survey feature with easy to manage results
  • List segmentation
  • Image hosting (which was just made a lot larger)
  • Unlimited number of lists
  • RSS intergration
  • Detailed contact management system
  • Send HTML or text email
  • Import subscribers from your current lists or database
  • Send personalized emails using mail merge fields
  • Create your own mail merge fields for further personalizing
  • Create autoresponder welcome messages on subscription
  • Manage subscription/unsubscribe link automatically inserted in each message you
    send
  • Software is regularly upgraded
  • Detailed activity and subscription reports reports
  • Complete list add/remove/sent/open/click statistics and activity reports
  • Bounce-back email handling – no more dead addresses on your list
  • Deliverability reports
  • Email drafts & archives
  • Fully searchable database
  • Forward-to-a-Friend email feature
  • Wide selection of HTML templates, or create your own
  • Powerful template editor
  • Create, send out, and track the results of surveys to your customers and
    subscribers
  • Great help features and live chat option

Conclusion

With all these
useful features, affording pricing plans and excellent support, iContact
is definitely an excellent service to go with.
With iContact, you can be sure that your email marketing campaign is going to be a success.

Aweber
GetResponse
iContact

 

 

When it comes to ar services, deliverability rate is ALMOST the most important criteria. We understand that, and have spent countless hours over a period of more than a year, ensuring the highest possible deliverability rate. It does not stop there either! We have a team who’s sole focus is ensuring we not only maintain, but, improve our deliverability rate!

As important as deliverability is, being able to contact your customer, be it through follow up ar, or broadcast messages, is one of the key reasons for joining a service like Imnica Mail.

We know you want the greatest tools, and easiest way possible to communicate with your subscriber base.

Here at Imnica Mail, ease and power of communicating with your customer is as important as deliverability!

We have spent an incredible amount of time ensuring that we have built in all the features that are essential, but, we have spent a fair bit of time also building tools and features that might not be essential, but, sure is nice to have!

Not only that, but we are CONSTANTLY adding new tools and features! We go out of our way to listen to our customers, and if any new suggestion or request makes sense, it goes into our development plan.

Below you can find a summary of some of the major features.

This list is far from complete, and the best possible way for you to experience all the features and the power of Imnica Mail, is to signup and take advantage of the 30 day fully functional trial for only $1!

Your affiliate link for Imnica Mail is: http://www.imnicamail.com/?aff_id=3718

The Titles For The 52  Messages Are As Follows:
How businesses can use mobile text messaging for marketing

How can QR codes help your business?

Do you need an email newsletter?

Protecting your reputation on Facebook

Why is building a list important?

The danger of a bad reputation on social media

How the search engines find your site

Why have a mobile optimized site?

Why do you need a Facebook page?

What is Google Places?

What is Google+?

What are QR codes?

What are Facebook Ads?

Should businesses use Twitter?

Mobile marketing mistakes

How to go higher on Google Places

Using LinkedIn to make valuable business connections

How to set up a good LinkedIn profile

Is PPC the right way to go?

Hosting an online radio show for your business

Using press releases

How often should I update my content?

Using a blog to get more traffic to your site

What are backlinks?

What is web 2.0?

What is SEO and why does it matter?

What is off-page SEO and do I have to do it?

Is SEO a one-time thing?

Video marketing

How article marketing can drive traffic to your site

Using content for SEO

What is on-page SEO?

Does Facebook really work for businesses?

How to get more customers with Twitter

SEO Myths

Using YouTube to drive traffic to your site

Why businesses should create a blog

Different Ways to Reach Customers

Selling products and services to your list

Building a list using LinkedIn

Does mobile marketing convert better than email?

Selling what you know – what is information marketing?

The benefits of being on Google Places

Will customers get mad if I market to them on their mobile phones?

How to hire a content writer

Why having analytics on your blog is critical

What is podcasting and how can it help my business?

How having a mobile optimized site can smash your competitors

Three tips for email marketing

How outsourcing can increase your business fast

Should you outsource or do everything yourself?

How do you get people to sign up for your mailing list?

More reads on ar

Using an autoresponder can help you keep your product in front of prospects even while you’re giving them the extra information they need before making a purchase. An autoresponder is designed to send out emails automatically to the people on your subscriber list. Traditionally, autoresponders were used to send emails automatically when you’re not available.

However, it’s possible to set up a sequential autoresponder to automatically send out a series of emails at pre-set times. For example, you might want to offer your subscribers a ‘tip of the day’about your product, so you’d set your autoresponder to send out a new tip each day for you. This article will look at some ways you can use an autoresponder to help increase your business.

The biggest benefit of using an autoresponder service is the sense of surety or trust that comes with. All service providers value your business. So they know they must take care of your business with their services. Their equipment is heavy duty and will be able to take care of any volume of mailing. It doesn’t matter how large your list. You can email your lists in various formats, as well. You’ll be able to send a test email which is always a good idea. This feature alone can save you tons of headaches.

In addition to all the other benefits, you’ll also gain a little peace of mind. Not a bad thing to have. No worries about taking care of a large list should you get to that point. All this allows you to be hopeful about your business future, and you’ll have the ability to participate in real automatic marketing. Apart from this, an autoresponder also allows you to customize your email messages so that you are able to interact with your subscribers directly in a conversational tone. You’ll still retain the personal touch with this level of automation. Your emails will seem like they were hand crafted and hand delivered.

It’s no coincidence that all highly successful online businesses use autoresponders and list marketing. Having a plan to always be striving for increasing your customer base should be part of your long term business goals.

If you haven’t tried the new Unlimited Subscribers In Each List yet, now is the time. Do list swaps with other affiliate marketers that lets you conduct a controlled experiment with your sign up forms and messages to help to see which factors make them perform better for your campaigns.

There’s not a marketer on the planet who prefer to pay for something when they can get it free. Free marketing tools are getting better and better

Email marketing doesn’t need to be hard, but if you’re trying to make it
profitable and haven’t a clue – then it will be very tough. Let’s move on and
take a look at the power of email marketing, and what you can do to tap

 

An example of a simple
autoresponder can be found in email services like Gmail, where you can set your
autoresponder. If you’ve ever sent an email to someone and gotten a fast,
automated reply telling you that they aren’t currently available, that was an
autoreponder message.

Email marketing is an entire subject unto itself, and if you wanted you could
really spend a lot of time learning about it.

AUTORESPONDER  COMPARISON CHART

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