Autoresponders

Review  for three of the best autoresponders.
We will compare Aweber, GetResponse and Icontact in the comparison chart table

AUTORESPONDER  COMPARISON CHART

 


Aweber

GetResponse

iContact
Monthly Pricing Options
Trial $1 for 30 Days No Trial Free Edition Account
Up to 500 Contacts $19 $11.48 Free Edition Account$10.00 (With Full Features)
Up to 1000 Contacts $29 $14.76 $19.00
Up to 2500 Contacts $20.50 $29.00
Up to 5000 Contacts $49 $36.90 $47.00
Up to 10000 Contacts $69 $53.30 $74.00
Up to 25000 Contacts $149 $118.90 $149.00
Contact Management Features
Import Mailing List
Automatically Detect Duplicate Emails
Add Custom Demographic Fields
Require Opt-in
Email Creation Features
Email Setup Wizard
Supports Unicode
Add Images
Add Hyperlinks
Create Plain Text /HTML Messages
Create Messages from Template
WYSIWYG Editor
Create Web Forms
Image Hosting 100MB 0.5MB
Create Surveys
Email Sending Features
Email Job Scheduling
SPAM Test (Make Sure your Emails Aren’t Spam)
Test Email
Email Reporting Features
Click-Through Tracking
Status of Emails
Forwarded Emails
View Unsubscribed Contacts
Compare Message Reports
Social Media Integration
Conversion Tracking
Integrate with Google Analytics
Technical Support



 

Aweber

Introduction

Building good customer relations is very important for your business. If you regularly
keep in touch with your customers, you can be at a better position to
anticipate and provide for all their needs. If you have your own online
business, the ability to anticipate the needs of your market can
determine the success or failure of your online business endeavor. One
of the best ways to keep in contact with your customers online is
through email. Email communications can help establish good customer
relations because of its personal nature. However, emailing hundreds of
customers can be very difficult if you do it manually. This is where the
Aweber Email Marketing Tools come in.

Description

Aweber is a leading provider of Email marketing tools that enable businesses to
conduct an effective email marketing campaign and stay in touch with
their customers online. The website provides a comprehensive list of
tools that enables businesses to handle all aspects of their email
marketing campaigns and customer relations. These tools are perfect for
all sizes of email marketing campaigns. Many leading online businesses
and thousands of others use Aweber to handle their email marketing
needs.

Target Market

Aweber is perfect for all kinds of online businesses who wish to conduct a
successful email marketing campaign. Whether you just want to stay in
touch with your customers or want some means of soft selling your
products or services directly to interested parties, Aweber tools can
let you do this in a fast and efficient manner. Many leading online
business trust Aweber with their email marketing campaigns and there is
no reason why you should not.

Price

Signing up for Aweber service is not expensive. Your first month will only cost $1. For
this price, you will be able to access all the available tools and
resources provided by Aweber. After the first month, if you plan to
continue the service, you can choose from any of the available plans
that will be perfect for all your needs.

Contents

By signing up to
the Aweber service, you can be able to get access to the following tools
and services:

  • Email
    Newsletters
  • Signup
    Forms
  • Manage
    Subscribers
  • Autoresponders
  • HTML
    Email Templates
  • Blog
    Newsletters
  • Email
    Analytics
  • Subscriber Segmentation
  • Email
    Marketing API
  • Email
    Deliverability
  • Customer Support

This is pretty
much everything you need to run a successful and effective email
campaign and you can find all this tools in one place.

Conclusion

If you want a
reliable service that perfectly provides for all your email marketing
needs, Aweber is definitely the way to go. From its multi tiered pricing
plans to its comprehensive list of features that enable you to run an
effective campaign, the Aweber service is definitely a very valuable and reliable service.

  • Wed, 26 Apr 2017 20:35:39 +0000: Get Started with Email Automation in 6 Easy Steps - Email Marketing Tips

    Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success.

    And yet, according to Forbes, less than 10 percent of companies use marketing automation.

    If you’re not already familiar with the benefits of email automation, it’s time to get on board. Automated emails are great for building a relationship with your audience, driving engagement and increasing conversions.

    Ready to find out how to get started with email automation? Read this post to get 6 easy steps.

    1. Start collecting subscribers.

    Before you can get started with email automation, people need to sign up for your autoresponder series. A robust, permission-based list of subscribers is key to running a profitable automated email campaign.

    By placing sign up forms on your blog, website or social media channels, you can begin generating leads and building the right audience for your emails.

    On your forms, be sure to explain what subscribers can expect from your emails and how they’ll provide value.

    For example, this sign up form from theSkimm explains the value of subscribing by mentioning that it'll be "easier to be smarter," because you'll be receiving the top news stories of the day. It then sets expectations by explaining that you'll receive an email from them every morning.

    Screen Shot 2017-04-26 at 11.14.53 AM

    After people subscribe, make sure your emails live up to their expectations. If you don't, you'll likely alienate subscribers, decrease engagement and hurt your email marketing efforts.

    Ultimately, your sign up form should make opting into an email list as easy as possible. I also recommend throwing in freebies — like ebooks or coupon codes — to create an extra incentive for signing up.

    Creating an effective sign up form may seem daunting at first. But with concise copy, an eye-catching design, a clear call-to-action and a dash of creativity, people won’t be able to resist signing up for your automated email series!

    2. Send relevant automated emails with segmentation.

    Think back to the last time you sent an email to an entire subscriber list. Maybe it yielded some results, but perhaps it would’ve performed even better if you’d targeted a specific niche within your contacts.

    Enter segmentation — one of our favorite ways to run successful automated email campaigns.

    With segmentation, you can divide subscribers into highly-specific subgroups based on criteria like age, geographic location, occupation and interests. You can then send them automation series designed for their unique needs.

    For example, for our free, 7-day email course "What to Write in Your Emails", we use an automation series to automatically deliver the course emails. We wanted to segment the subscribers who received this course into two separate groups – our customers and non-customers – so we could send them different automated emails aligned with their specific needs.

    To accomplish this, we asked people to identify whether or not they were a customer on the sign up form. We then set up two different automation series in AWeber that triggered based on their answer. If they said they were a customer, they received our customer automation series. If they said they were not, we sent them the other series.

    Screen Shot 2017-04-26 at 11.38.12 AM

    Beyond sending more relevant, targeted emails, segmentation tends to get more conversions than messages directed at a wider audience. According to the Direct Marketing Association, targeted emails can drive up to 77 percent of your overall email ROI. For email marketers, it’s a win-win!

    3. Embrace personalization.

    There’s a lot of buzz about personalization —  and for good reason. According to Marketing Land, personalized emails see an open rate that’s nine percent higher than those written for larger audiences. They also saw a 41 percent higher click-through rate.

    Subscribers don’t just want relevant and authentic content. They expect it, which means your content needs to speak to them directly, answer their questions and align with their unique interests.

    Personalization goes well beyond including someone’s name in a subject line. There are tons of great ways to utilize personalization in your automated emails, including:

    • Targeting users with relevant educational courses.
    • Linking campaigns to move subscribers to a new automated email series when another one ends.
    • Creating multiple email campaigns for different incentives.

    4. Engage new subscribers with a welcome email series.

    Engaging people as soon as they join your list is one of the most compelling reasons why you should get started with automated emails. By sending a series of three to five friendly and helpful welcome emails, you can begin nurturing new leads the moment they subscribe.

    Welcome emails are great for getting subscribers excited about the content you’re sending. By teasing some of your highest performing blogs, ebooks or social media posts, you can show subscribers that joining your list was a smart decision.

    First impressions are lasting impressions, so it’s crucial your initial welcome email sets the right tone with subscribers.

    Make sure you introduce yourself and provide contact information. Write to subscribers the way you’d write to a friend, deliver your lead magnet if you promised one and be transparent about what kind of content you'll be sending. And finally, thank subscribers for joining your list.

    Here is the welcome email theSkimm sends right after you fill out their sign up form. It's concise and to the point but sets expectations and introduces theSkimm's fun and conversational writing tone.

    Screen Shot 2017-04-26 at 11.53.22 AM

    5. Send subscribers valuable content for free.

    Are you a self-proclaimed foodie with an affinity for Italian cuisine, or are you a devout yogi with several years of teaching under your belt?

    It doesn’t matter what you’re an expert in. If you’re a thought leader in a certain area, use automated emails to share your passion and knowledge with the world!

    Send free and valuable content (like recent blog posts) to answer your audience's biggest questions. Giving away content that addresses a specific problem helps build trust with subscribers, allowing you to maintain healthy relationships with them.

    The trick is to use content to solve people’s problems. If you establish yourself as an authoritative source, subscribers will keep coming back to you in the future.

    6. Link campaigns together to increase your ROI.

    Let’s say you have a series of four automated emails set up for when people first subscribe to your list. Once that email series ends, try adding subscribers to another automated series to keep them engaged.

    With Campaigns, AWeber’s email automation platform, you can automatically move subscribers from one series to another to improve engagement with your messages.

    Using Campaigns, you can tag all the subscribers who reach the end of your first email series, moving them into a second series automatically. After the second series ends, you can move them into a third series, fourth series, fifth series and so on.

    Linking email campaigns together provides several benefits. But most importantly, it will help you:

    • Send the right content to the right people
    • Create a more personalized experience based on how people engage with your emails
    • Engage subscribers over longer time periods
    • Encourage past customers to make future purchases

    (Interested in learning more about Campaigns? Check out this post to learn about the many ways Campaigns can help increase email marketing engagement and conversions.)

    Work smarter, not harder.

    Email automation is a small investment that could have a serious impact on your business. When used properly, email automation can create a deeper, more personalized relationship with subscribers, save your time and increase conversions.

    Ready to get started with email automation? Sign up for your free trial of AWeber today!

    The post Get Started with Email Automation in 6 Easy Steps appeared first on Email Marketing Tips.

  • Tue, 18 Apr 2017 18:08:02 +0000: 4 Email Newsletter Ideas for Bloggers - Email Marketing Tips

    An email newsletter is a great way to promote the awesome content you publish on your blog. According to a study from Radicati, a message is five times more likely to be seen in an email compared to Facebook. Not to mention, email is 40x more effective at acquiring new customers than Facebook or Twitter.

    However, coming up with fresh and engaging content to send subscribers day after day, week after week and year after year can be harder than you think.

    Writer’s block happens to the best of us, but don’t get discouraged when you need some fresh ideas for your emails. 

    To help you plan your next newsletter and send content subscribers will love, read on to get four ideas you can start using today.

    1. Repurpose your best legacy content

    Writer's block can strike at any moment. If you struggled with what to write on your blog, that could put you in a difficult position when it comes to crafting your email newsletter.

    For times when you’re light on content, your oldie-but-goodie legacy blog posts should be your best friends.

    Repurposing older, high-performing blog posts in your newsletter is a great way to source content, save time and drive new traffic to your best work. Consider using your evergreen content (the type that isn’t time-sensitive), such as how-to information and answers to frequently asked questions.

    If there’s any recent industry news that your post could tie back to, even better. Add that fresh spin to your legacy content in your email newsletter to emphasize its timeliness and importance.

    In a recent newsletter for our blog, we featured a post, "51 Open-Worthy Subject Line Ideas" that was written months ago – and it resulted in one of our highest performing emails ever!

    AWeber 51 Subject Line Ideas | Newsletter Ideas for bloggers

    By repurposing this blog post, we were able to breathe new life into it and double our average click-through rate.

    2. Interview an industry thought leader

    Are you ready to channel your inner journalist? Interviewing an expert in your field is a great way to entertain, educate and engage your readers, while adding a fresh perspective to your email newsletters.

    Interviewing influencers can be intimidating, especially if you’ve never conducted an interview. But stepping out of your comfort zone and reaching out to an influencer in your field can do wonders for your credibility and readership, especially if your guest has a large audience.

    There’s an art to conducting a stimulating, engaging interview. Learning to interview effectively may take some practice, but as long as you research your subject, plan your questions in advance and set up interviews ahead of time, your discussion should be an interesting, exciting addition to your blog’s email newsletter.

    If you’re feeling particularly creative, try recording these interviews and turning them into videos or podcasts to link back to on your blog. Interviews make for great interactive content, allow you to reach new audiences and help drive engagement for your email newsletters.

    3. Feature loyal readers and customers

    Just as you can interview and feature high-profile "celebs" within your industry, try doing the same for your loyal readers.

    In many cases, your readers might better relate to the success story of a person who doesn’t have as much klout as an influencer. Their success might feel more attainable, even if it's not on the same scale as an influencer.

    On our blog, we frequently share success stories from our customers after conducting in-person interviews. This is helpful because we get to meet and learn about all of the awesome things they’re doing with email marketing to support their businesses or projects. It also inspires our readers who hope to do the same.

    After posting the customer story, we include it in our weekly blog newsletter, like this one featuring photographer Jared Polin:

    Jared Polin | Newsletter Ideas for Bloggers | AWeber

    Pro Tip: Include visuals to further entice your newsletter subscribers to click through to your post. Don’t have a fancy DSLR camera? Use the camera on your mobile phone to capture high-quality images. Then try one of these free design tools to edit your images to perfection.

    Need a quicker way to feature customers? You might want to consider sharing user-generated content from your subscribers, such as social posts.

    In Paleo Pete’s email newsletter, he shares Instagram images tagged by his readers and encourages them to keep it up:

    Paleo Pete | Email Newsletter Ideas for Bloggers |AWeber

    4. Provide exclusive offers

    Offering incentives to subscribe to your blog’s newsletter is a great way to build your audience, but it’s also an effective way to keep them happy after they've signed up.

    Adding exclusive freebies, coupons or sneak-peeks into your next newsletter can help you promote a product, strengthen subscriber loyalty and drive traffic to your blog or website.

    Putting the finishing touches on a new ebook? Offer it to your blog subscribers first in your newsletter  – and let them know! Use this time to collect feedback and gauge interest in it before launching it into the wild. This way, you can delight your existing fans and make improvements to your ebook to increase the appeal and value to newcomers.

    Or if you offer a paid product, consider sending the occasional “Thank You” discount or freebie to convert your readers into customers.

    Send newsletters that knock your subscribers' socks off

    A well-written and designed email newsletter can help expand your blog’s audience and build relationships with readers. Writing a compelling email that connects with your audience may seem challenging at first, but with the ideas listed above, you should be able to create fresh, creative newsletters subscribers can’t wait to read.

    For more ideas on what to write in your emails, sign up for our free, seven-day email course, What to Write in Your Emails. As a special bonus, you'll also get 20+ free email content templates!

    AWeber_ What_to_write_in_your_emails

     

    The post 4 Email Newsletter Ideas for Bloggers appeared first on Email Marketing Tips.

  • Mon, 17 Apr 2017 13:40:07 +0000: Dear AWesome Customers: Thank You! - Email Marketing Tips

    It’s no secret we love our customers. After all, they constantly inspire us to provide them with remarkable experiences!

    That's why we push ourselves seven days a week to partner with our customers and help them grow their businesses and audiences with email. And now we’re particularly excited to announce that we've received some additional acknowledgement for it, which is why we’re feeling rather thankful!

    National Customer Service Association

    NCSA-AllStars-LogoAWeber's Customer Solutions Team was recognized by the National Customer Service Association as the 2017 NCSA All-Star Service Team of the year!

    It’s such an honor to receive this recognition. As a runner-up in 2016, we pushed ourselves even harder this year to really go above and beyond for our customers.

    While customer service individuals, teams, and organizations across the US can be nominated for this award, all had to meet certain criteria to be considered. This includes delivering consistent excellent service, going above and beyond normal job duties and living out their organization’s core values. You can imagine how stoked we are to have been chosen as the winner!

    During the ceremony, speakers talked about the touchpoints brands have with customers and how they impact relationships. Every contact with a customer can build up or break down trust, and it’s important to keep that in mind.

    As a member of the AWeber team, there isn’t a day that goes by where I don’t feel that connection. It just goes to show that the relationships built between our team and our customers are truly meaningful. Between the connections we have with customers and our shared passion for email marketing, we're able to create remarkable experiences every single day.

    Chris Henrich, Director of Customer Solutions, says, “What an incredible honor! This recognition serves as an affirmation that our philosophy of creating genuine partnerships with customers is hugely impactful. Our customers and this team are amazing.”

    Stevie® Awards for Sales & Customer Service

    Stevie2017_BronzeWinnerBig news from the 2017 Stevie Awards for Sales & Customer Service too!

    This year, AWeber walked away with not one, but two awards.

    We received a bronze award for Innovation in Customer Service and another for Customer Service Department of the Year. The Stevie® Awards for Sales & Customer Service is like the industry’s version of The Oscars, so to simply say we’re pumped about this isn’t enough (even though we are!).

    Jeni Heffner, one of our AWesome Customer Solutions team members headed out to beautiful Las Vegas to accept the awards on the company’s behalf. “I’ve been fortunate to work on AWeber’s Customer Solutions team for four years,” she said. “One thing is for certain, we love what we do. It’s the relationships we have with our customer that make our team so special.”

    Did you know our 2017 bronze Stevies make AWeber a three-time Stevie award winner? That’s right! In 2016, the Customer Solutions Team won a Gold Stevie for Best Service Industry – Contact Center of the Year.

    “I think it’s a representation of how much focus our team has,” said Jordan Premick, Customer Solutions Supervisor at AWeber. “If we didn’t believe we could truly make a difference for our customers, we wouldn’t have gotten the award.”

    “To be recognized two years in a row is an incredible honor,” AWeber’s Director of Customer Solutions, Chris Henrich, said. “Also, we’re ecstatic to share this achievement with our customers around the world. Without them, this wouldn’t be possible.”

    Looking Ahead

    While we’re still recovering from impromptu dance party-related soreness, we want our customers to know how much we appreciate them! We strive to make every experience remarkable, but we couldn't do it without them.

    So from the team here at AWeber, thank you!

    AWeber_CustomerSolutions_GIF

    The post Dear AWesome Customers: Thank You! appeared first on Email Marketing Tips.

  • Mon, 10 Apr 2017 14:57:12 +0000: 7 Ways To Make Your Automated Emails Feel More Human - Email Marketing Tips

    Marketing automation makes it a lot easier to engage and nurture your following. It also saves you a lot of time, which inherently saves you money and let's you focus on the important aspects of running your business.

    I think it's safe to say that automation is awesome.

    But that's not to say that automation isn't flawed. When done wrong, it can come off as cold and stale—and nothing is more off-putting than receiving messages from a robot.

    However, it doesn't have to be this way. We teamed up with our friends at Zapier to talk about bringing some life back to your automated emails.

    First things first: What does automation even mean?

    It can be hard to do automation the right way if you aren't fully aware of what it means and the opportunities it allows for.

    To put it simply, automation allows you to automate the apps and tasks you do every day to improve your workflow and give you more time to focus on the things that machines can't do—like creating content or building your next product.

    https://twitter.com/AWeber/status/850017175347892225

    https://twitter.com/zapier/status/850017821761314816

    https://twitter.com/lizwillits/status/850017925817937921

    https://twitter.com/Jake__Wallace/status/850018456837771264

    https://twitter.com/tnrt/status/850018810983829505

    Automation does have it's critics...

    Zapier explained it best: Bad automation can come off as the internet's version of telemarketing. (The worst, right?)

    Don't waste your subscribers time by sending impersonal, spammy content. At the other side of the inbox is a real, live human after all. Try weaving in a personal note or making simple tweaks to your design and content to give it a a much needed human touch.

    https://twitter.com/AWeber/status/850018771183992832

    https://twitter.com/oliviadello/status/850019021030391810

    https://twitter.com/zapier/status/850019594278326272

    https://twitter.com/r_kimberlyc/status/850019600200867841

    https://twitter.com/tnrt/status/850019752655409152

    But when done right, you can reap the benefits

    Email automation can create a really great experience for your subscribers by allowing you to deliver content to them on demand. This is perfect for a welcome email or promotional offer that you want them to receive right away.

    It also means you can schedule your content in advance, keeping a clear and consistent content cadence that nurtures those subscribers overtime.

    https://twitter.com/AWeber/status/850020211176734722

    https://twitter.com/oliviadello/status/850020491192672256

    https://twitter.com/r_kimberlyc/status/850020575695319040

    https://twitter.com/zapier/status/850020831165947904

    https://twitter.com/lizwillits/status/850021027400830976

    Automation is a must for a well-rounded email strategy

    If you're going to automate anything, it should be your welcome email. (And if you don't have a welcome email set up, what are you waiting for?)

    Your welcome email is that initial impression subscribers have with your brand. Relationships take time to grow and build trust, so set a high standard by offering something valuable right off the bat.

    https://twitter.com/AWeber/status/850021815984545793

    https://twitter.com/lizwillits/status/850023021440053248

    https://twitter.com/zapier/status/850023116214370304

    https://twitter.com/zapier/status/850023249391919104

    https://twitter.com/ClickPop/status/850023409576796160

    Just don't forget that human touch

    The easiest way to make your automated messages feel like they were sent from a real person is to ensure that they're being sent at the right time. Personalization is key for getting relevant content in front of the right audience.

    Another pro tip? Use your data! Look at where your subscribers are clicking and scrolling the most and take advantage of those opportunities to highly target your content.

    https://twitter.com/AWeber/status/850023567211319299

    https://twitter.com/oliviadello/status/850023713030508544

    https://twitter.com/r_kimberlyc/status/850024079843360769

    https://twitter.com/tnrt/status/850024295443173376

    https://twitter.com/zapier/status/850024719906553856

    And definitely don't use it in these situations

    There's nothing worse than reaching out to get help and receiving an automated, impersonal message in response. Take advantage of the opportunities to have real, live conversations with your subscribers.

    Automation also shouldn't be used when there's timely content involved, like a newsletter or promotion.

    https://twitter.com/AWeber/status/850024611156766720

    https://twitter.com/tnrt/status/850025091450769408

    https://twitter.com/r_kimberlyc/status/850025317041397761

    https://twitter.com/oliviadello/status/850025471546970113

    https://twitter.com/zapier/status/850025481298599937

    Keep these best practices in mind before you hit "Schedule"

    Automation doesn't mean "set it and forget it". You need to remember to go back and fine tune your messages to ensure they stay fresh and make sense as your business grows.

    https://twitter.com/AWeber/status/850025808135692288

    https://twitter.com/oliviadello/status/850026046246326273

    https://twitter.com/r_kimberlyc/status/850026490225971205

    https://twitter.com/zapier/status/850026832606842881

    https://twitter.com/KristenWritesIt/status/850027609958359041

    What's next

    Be sure to tune in on Thursday, May 4 for our next #EmailChat. We'll be discussing the hot topic of email deliverability. (After all, your emails have to make it to the inbox to get opened, right?)

    Sign up for our blog digest to get email marketing news, strategies and more delivered right to your inbox. We'll see you next month!

    The post 7 Ways To Make Your Automated Emails Feel More Human appeared first on Email Marketing Tips.

  • Mon, 03 Apr 2017 15:27:50 +0000: The Email Blast is Dead: Here’s How You Should Really Connect with Your Audience - Email Marketing Tips

    email blast

    Email blasts are dead.

    Email marketing, on the other hand, is very much alive and thriving. In fact, it may be the most powerful tool to drive conversions.

    Does that seem like a contradiction? Let me explain by quoting AWeber’s founder and CEO Tom Kulzer:

    “If you learn anything about email marketing as a business owner, let it be this: You are not ‘blasting’ prospects and customers. You’re sending emails in order to make personal connections with people.”

    Email marketing, at its best, is about making connections with your audience. It’s not a “blast” you send to a mass of faceless people.

    But how do you transform your “email blasts” into personal, quality emails that build relationships with your audience?

    In this post, I’ll explain how you can use email to truly connect and build meaningful relationships – and boost sales!

    And as a special bonus, I'll share access to a free resource in each section of this post to help you apply what you learn.

    Give your subscribers content they love

    Your subscribers join your email list to get something of value – an answer to a question, a solution to a problem, information or even entertainment. The more you give them, the more they’ll trust and rely on you.

    And once you’ve given them that value, they’ll be more likely to do something for you in return.

    In the book Influence: The Psychology of Persuasion, Robert Cialdini calls this the theory of reciprocity – when people feel indebted to someone who gives them something.

    Cialdini says, “The implication is you have to go first. Give something: give information, give free samples, give a positive experience to people and they will want to give you something in return.”

    There are quite a few ways you can give information and value to your subscribers.

    Once someone joins your list, send them your latest blog posts in a weekly newsletter or email automation series to provide valuable information.

    Or, consider giving people a free lead magnet or incentive in exchange for their email address. The benefits of this are two-fold. One, more people will fill out your sign up form. And two, it’s a great opportunity to kickoff your relationship with subscribers by giving them content they love.

    For example, AWeber customers often tell us they struggle with writer’s block and don’t know what to write in their emails.

    To resolve this problem for our audience and grow our list, we created What to Write, a free 7-day email course and guide that includes more than 20 fill-in-the-blank email templates. (Side note: If you want this course, I'm giving it away in your resource pack if you download it!)Screen Shot 2017-03-27 at 3.17.42 PM

    what to write in your emails

    After people subscribe for the course, the first email they receive includes the templates and guide we promised. But on top of that, we share two additional, relevant blog posts to give subscribers even more value.

    Bonus resource: Not sure what valuable content to give your subscribers? Download the bonus content for this post to get 25 Content Upgrade Ideas (That People Actually Want!)

    Send targeted emails to segmented audiences

    Sending the wrong message to the wrong person can really hurt your email engagement and your ability to build relationships with subscribers.

    It’s like a door-to-door steak salesman trying to sell meat to a vegetarian. Annoying? Yes.

    When you send irrelevant messages to a subscriber, they may feel like you’re wasting their time – which can lead to disengagement, unsubscribes and spam complaints.

    To avoid sending irrelevant emails, try segmenting your audience and sending them targeted messages.

    Segmentation is when your filter your subscribers into a group based on a unifying factor, such as their geographic location, interests, an action they took or skill level.

    This allows you to then send a targeted message by emailing relevant content to this segmented group.

    For example, Spartan Race Inc. sent me an email with the subject line, “Pennsylvania: Don’t Delay, Morning Heats Are Filling Up.”

    segmentation

    Since I live in Pennsylvania, this email was relevant to me and immediately caught my attention.

    Once I opened it, the headline “Pennsylvania Ignite the Fire Inside” continued to address me on a personal level. This segmentation convinced me to open and read this email and likely increased engagement for everyone who received it.

    Bonus resource: Trying to figure out how to send personal messages? Download our resource pack to get a 7-day course that'll show you how to write more personal emails.

    Welcome subscribers to your list

    A welcome email is a message you create and set up to automatically send to subscribers when they sign up to your list. Welcome emails get four times higher open rates and fives times higher click-through rates compared to other emails. They're also an important part of building relationships with your subscribers and increasing engagement for future emails.

    In your welcome email, you should:

    • Thank your subscriber for joining your list
    • Introduce your company
    • Explain what kind of content they’ll receive from you
    • Give them a lead magnet or incentive if you promised one on your sign up form

    Let’s take a look at this welcome email from Chris Guillebeau of the Art to Non-Conformity. In this email, Chris thanks his subscriber, sets expectations, explains who he is and shares more resources.

    Screen Shot 2017-03-27 at 4.02.25 PM

    This email lets subscribers know they successfully joined his list, and sets the tone for future messages. Additionally, it gets people excited for his next email.

    Bonus resource: Get a free fill-in-the-blank welcome email template and 20 more templates when you claim the resource pack from this post!

    Listen to your subscribers

    One of the worst things you can do in any relationship is not listen. And this applies to building a relationship with your subscribers as well.

    Receiving and responding to feedback from your audience is an invaluable way to deepen your relationship with them because it allows you to send even more valuable content in the future.

    So how exactly can you get feedback?

    One way is to ask subscribers to reply to your email to share their thoughts, just as Thinkific does at the bottom of this newsletter:

    Screen Shot 2017-03-27 at 4.26.06 PM

    Or, email your subscribers a survey. In the example below, Airbnb shares a survey with an eye-catching call-to-action button and mentions how easy it is to complete.

    Screen Shot 2017-03-27 at 2.49.12 PM

    Asking subscribers to give you feedback by responding to your emails or completing a survey are great ways to learn how you can improve your emails and offers. And when your emails are better, you’ll be able to build stronger relationships with subscribers.

    Once you receive feedback, however, make sure you listen and take action. Your subscribers will love you even more for it!

    Bonus resource: Ready to send your subscribers a survey to get feedback? There are a few mistakes you don’t want to make and guidelines you’ll want to follow. Learn all about them in our Survey Guide and Worksheet in the bonus content from this post.

    Stop blasting. Start connecting.

    Ultimately, there’s one rule you can follow to make sure your emails build connections with your audience: give them value.

    Your subscribers should love your emails so much that they’d never consider unsubscribing or marking you as spam. Instead, they should look forward to the next time one of your emails lands in their inbox.

    By delivering content subscribers will love, segmenting your audience, welcoming them to your list and listening to their feedback, you’ll avoid blasting your subscribers with emails they don’t want.

    Before you go, don't forget to download all the free resources from this post, like 20+ free email templates and 25 content upgrade ideas!

    The post The Email Blast is Dead: Here’s How You Should Really Connect with Your Audience appeared first on Email Marketing Tips.


 

GetResponse

Introduction

In order to have
a successful online business, it is very important that you regularly
keep in touch with your customers. One of the ways to do this is to
conduct an effective email marketing campaign for your business. In
order to conduct an effective email marketing campaign, you need to have
the right tools and all the important email marketing tools you need are
easily provided by
GetResponse.

Description

GetResponse is a
web based email autoresponder service provider that automates the
task of sending scheduled, follow-up email marketing messages. It has
features like AutoResponder, Marketing, and Statistics Service.
Getresponse has been around for years. This means that its systems are
well developed and the service continues to be popular with thousands of
businesses worldwide.

Target Market

GetResponse is
ideal for everyone who wants to conduct a successful email marketing
campaign. It can perfectly address all your email marketing needs
regardless of the size and scope that you require. It is perfect for
charity organizations, forums, groups and online businesses who wish to
promote various causes and services through email. If you need the
results that effective email marketing services provide, then
GetResponse is perfect for you.

Price

The pricing of
GetResponse services vary according to the number of subscribers you
require and the features that you need. The basic package currently
charges $9.95 for a maximum of 250 subscribers. If you need to add more
subscribers to your campaign, you can easily acquire better plan.

Contents The standard features found in GetResponse are as follows:

  • GetResponse Image Gallery – thousands of gorgeous images and impress
    your subscribers with stunning emails for FREE!
  • Form Builder – Create engaging web forms in just a few clicks! Choose from
    500+ beautiful templates to pick the perfect design for your business.
  • Online Surveys – Ask as many questions as often as you want and get the data
    you need to improve products, target campaigns and stay ahead of the
    competition!
  • Advanced Segmentation – Combine behavior and location on the fly for
    hyper-targeted campaigns. Quickly and easily group your customers based
    on customer email activity, geography, and profile data collected from
    web forms and surveys.
  • Unlimited Follow Up Messages
  • Social Media Integration – take advantage of social networks.
  • Industry Templates – Choose from over 300 Designer HTML Templates to
    create eye-popping campaigns for every audience and industry.
  • Email Analytics – track every open, click, unsubscribe, and purchase.
  • Split Testing – Get the best results from your email campaign ? test it first!
    Just create up to 5 messages, with different personalization techniques,
    subjects, and styles. GetResponse will test each version for you, then
    automatically select and send the best! It takes only minutes and can
    save you buckets of cash!

Conclusion

With all these tools provided at a very reasonable price,
GetResponse truly is a godsend for people who need to run an email marketing campaign. It is no
wonder this services is utilized by the thousands of leading businesses online.


 

iContact

Introduction

Email marketing is a very effective method to promote a business online. Thousands of
businesses depend on email marketing in order to promote their products
and services to their customers. Due to this demand, many email
marketing services have appeared online. One of the best services
available in the market today is iContact.

Description

iContact (formerly Intellicontact) is a remotely-hosted complete email marketing
system. It lets you easily publish and track your email newsletters that
you need to send out. The service really provides everything a person or
business needs to run a successful and effective email marketing
campaign.

Target Market

iContact is
perfect for first time email marketers. While it has features that make
it very useful to experienced and highly skilled email marketers, the
excellent support and knowledge resource provided by iContact makes it
ideal for first time internet marketers. If you need a comprehensive
email marketing system that also has excellent support, iContact is the
right service for you.

Price

iContact maintains different price plans according to the size and scope of your
email marketing needs. They also have a free option that provides the
standard email marketing features you need but with a few limitations.
You can try to use the free version to check out the system and then
move to paid plans if you need more functionality. Paid plans start at
$10 and increase according to the number of subscribers you need.

Content

If you decide to go with iContact for your email marketing needs, you will be able to
enjoy the following features.

  • Over 250 Templates
  • Survey feature with easy to manage results
  • List segmentation
  • Image hosting (which was just made a lot larger)
  • Unlimited number of lists
  • RSS intergration
  • Detailed contact management system
  • Send HTML or text email
  • Import subscribers from your current lists or database
  • Send personalized emails using mail merge fields
  • Create your own mail merge fields for further personalizing
  • Create autoresponder welcome messages on subscription
  • Manage subscription/unsubscribe link automatically inserted in each message you
    send
  • Software is regularly upgraded
  • Detailed activity and subscription reports reports
  • Complete list add/remove/sent/open/click statistics and activity reports
  • Bounce-back email handling – no more dead addresses on your list
  • Deliverability reports
  • Email drafts & archives
  • Fully searchable database
  • Forward-to-a-Friend email feature
  • Wide selection of HTML templates, or create your own
  • Powerful template editor
  • Create, send out, and track the results of surveys to your customers and
    subscribers
  • Great help features and live chat option

Conclusion

With all these
useful features, affording pricing plans and excellent support, iContact
is definitely an excellent service to go with.
With iContact, you can be sure that your email marketing campaign is going to be a success.

Aweber
GetResponse
iContact

 

 

When it comes to ar services, deliverability rate is ALMOST the most important criteria. We understand that, and have spent countless hours over a period of more than a year, ensuring the highest possible deliverability rate. It does not stop there either! We have a team who’s sole focus is ensuring we not only maintain, but, improve our deliverability rate!

As important as deliverability is, being able to contact your customer, be it through follow up ar, or broadcast messages, is one of the key reasons for joining a service like Imnica Mail.

We know you want the greatest tools, and easiest way possible to communicate with your subscriber base.

Here at Imnica Mail, ease and power of communicating with your customer is as important as deliverability!

We have spent an incredible amount of time ensuring that we have built in all the features that are essential, but, we have spent a fair bit of time also building tools and features that might not be essential, but, sure is nice to have!

Not only that, but we are CONSTANTLY adding new tools and features! We go out of our way to listen to our customers, and if any new suggestion or request makes sense, it goes into our development plan.

Below you can find a summary of some of the major features.

This list is far from complete, and the best possible way for you to experience all the features and the power of Imnica Mail, is to signup and take advantage of the 30 day fully functional trial for only $1!

Your affiliate link for Imnica Mail is: http://www.imnicamail.com/?aff_id=3718

The Titles For The 52  Messages Are As Follows:
How businesses can use mobile text messaging for marketing

How can QR codes help your business?

Do you need an email newsletter?

Protecting your reputation on Facebook

Why is building a list important?

The danger of a bad reputation on social media

How the search engines find your site

Why have a mobile optimized site?

Why do you need a Facebook page?

What is Google Places?

What is Google+?

What are QR codes?

What are Facebook Ads?

Should businesses use Twitter?

Mobile marketing mistakes

How to go higher on Google Places

Using LinkedIn to make valuable business connections

How to set up a good LinkedIn profile

Is PPC the right way to go?

Hosting an online radio show for your business

Using press releases

How often should I update my content?

Using a blog to get more traffic to your site

What are backlinks?

What is web 2.0?

What is SEO and why does it matter?

What is off-page SEO and do I have to do it?

Is SEO a one-time thing?

Video marketing

How article marketing can drive traffic to your site

Using content for SEO

What is on-page SEO?

Does Facebook really work for businesses?

How to get more customers with Twitter

SEO Myths

Using YouTube to drive traffic to your site

Why businesses should create a blog

Different Ways to Reach Customers

Selling products and services to your list

Building a list using LinkedIn

Does mobile marketing convert better than email?

Selling what you know – what is information marketing?

The benefits of being on Google Places

Will customers get mad if I market to them on their mobile phones?

How to hire a content writer

Why having analytics on your blog is critical

What is podcasting and how can it help my business?

How having a mobile optimized site can smash your competitors

Three tips for email marketing

How outsourcing can increase your business fast

Should you outsource or do everything yourself?

How do you get people to sign up for your mailing list?

More reads on ar

Using an autoresponder can help you keep your product in front of prospects even while you’re giving them the extra information they need before making a purchase. An autoresponder is designed to send out emails automatically to the people on your subscriber list. Traditionally, autoresponders were used to send emails automatically when you’re not available.

However, it’s possible to set up a sequential autoresponder to automatically send out a series of emails at pre-set times. For example, you might want to offer your subscribers a ‘tip of the day’about your product, so you’d set your autoresponder to send out a new tip each day for you. This article will look at some ways you can use an autoresponder to help increase your business.

The biggest benefit of using an autoresponder service is the sense of surety or trust that comes with. All service providers value your business. So they know they must take care of your business with their services. Their equipment is heavy duty and will be able to take care of any volume of mailing. It doesn’t matter how large your list. You can email your lists in various formats, as well. You’ll be able to send a test email which is always a good idea. This feature alone can save you tons of headaches.

In addition to all the other benefits, you’ll also gain a little peace of mind. Not a bad thing to have. No worries about taking care of a large list should you get to that point. All this allows you to be hopeful about your business future, and you’ll have the ability to participate in real automatic marketing. Apart from this, an autoresponder also allows you to customize your email messages so that you are able to interact with your subscribers directly in a conversational tone. You’ll still retain the personal touch with this level of automation. Your emails will seem like they were hand crafted and hand delivered.

It’s no coincidence that all highly successful online businesses use autoresponders and list marketing. Having a plan to always be striving for increasing your customer base should be part of your long term business goals.

If you haven’t tried the new Unlimited Subscribers In Each List yet, now is the time. Do list swaps with other affiliate marketers that lets you conduct a controlled experiment with your sign up forms and messages to help to see which factors make them perform better for your campaigns.

There’s not a marketer on the planet who prefer to pay for something when they can get it free. Free marketing tools are getting better and better

Email marketing doesn’t need to be hard, but if you’re trying to make it
profitable and haven’t a clue – then it will be very tough. Let’s move on and
take a look at the power of email marketing, and what you can do to tap

 

An example of a simple
autoresponder can be found in email services like Gmail, where you can set your
autoresponder. If you’ve ever sent an email to someone and gotten a fast,
automated reply telling you that they aren’t currently available, that was an
autoreponder message.

Email marketing is an entire subject unto itself, and if you wanted you could
really spend a lot of time learning about it.

AUTORESPONDER  COMPARISON CHART

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