Autoresponders

Review  for three of the best autoresponders.
We will compare Aweber, GetResponse and Icontact in the comparison chart table

AUTORESPONDER  COMPARISON CHART

 


Aweber

GetResponse

iContact
Monthly Pricing Options
Trial $1 for 30 Days No Trial Free Edition Account
Up to 500 Contacts $19 $11.48 Free Edition Account$10.00 (With Full Features)
Up to 1000 Contacts $29 $14.76 $19.00
Up to 2500 Contacts $20.50 $29.00
Up to 5000 Contacts $49 $36.90 $47.00
Up to 10000 Contacts $69 $53.30 $74.00
Up to 25000 Contacts $149 $118.90 $149.00
Contact Management Features
Import Mailing List
Automatically Detect Duplicate Emails
Add Custom Demographic Fields
Require Opt-in
Email Creation Features
Email Setup Wizard
Supports Unicode
Add Images
Add Hyperlinks
Create Plain Text /HTML Messages
Create Messages from Template
WYSIWYG Editor
Create Web Forms
Image Hosting 100MB 0.5MB
Create Surveys
Email Sending Features
Email Job Scheduling
SPAM Test (Make Sure your Emails Aren’t Spam)
Test Email
Email Reporting Features
Click-Through Tracking
Status of Emails
Forwarded Emails
View Unsubscribed Contacts
Compare Message Reports
Social Media Integration
Conversion Tracking
Integrate with Google Analytics
Technical Support



 

Aweber

Introduction

Building good customer relations is very important for your business. If you regularly
keep in touch with your customers, you can be at a better position to
anticipate and provide for all their needs. If you have your own online
business, the ability to anticipate the needs of your market can
determine the success or failure of your online business endeavor. One
of the best ways to keep in contact with your customers online is
through email. Email communications can help establish good customer
relations because of its personal nature. However, emailing hundreds of
customers can be very difficult if you do it manually. This is where the
Aweber Email Marketing Tools come in.

Description

Aweber is a leading provider of Email marketing tools that enable businesses to
conduct an effective email marketing campaign and stay in touch with
their customers online. The website provides a comprehensive list of
tools that enables businesses to handle all aspects of their email
marketing campaigns and customer relations. These tools are perfect for
all sizes of email marketing campaigns. Many leading online businesses
and thousands of others use Aweber to handle their email marketing
needs.

Target Market

Aweber is perfect for all kinds of online businesses who wish to conduct a
successful email marketing campaign. Whether you just want to stay in
touch with your customers or want some means of soft selling your
products or services directly to interested parties, Aweber tools can
let you do this in a fast and efficient manner. Many leading online
business trust Aweber with their email marketing campaigns and there is
no reason why you should not.

Price

Signing up for Aweber service is not expensive. Your first month will only cost $1. For
this price, you will be able to access all the available tools and
resources provided by Aweber. After the first month, if you plan to
continue the service, you can choose from any of the available plans
that will be perfect for all your needs.

Contents

By signing up to
the Aweber service, you can be able to get access to the following tools
and services:

  • Email
    Newsletters
  • Signup
    Forms
  • Manage
    Subscribers
  • Autoresponders
  • HTML
    Email Templates
  • Blog
    Newsletters
  • Email
    Analytics
  • Subscriber Segmentation
  • Email
    Marketing API
  • Email
    Deliverability
  • Customer Support

This is pretty
much everything you need to run a successful and effective email
campaign and you can find all this tools in one place.

Conclusion

If you want a
reliable service that perfectly provides for all your email marketing
needs, Aweber is definitely the way to go. From its multi tiered pricing
plans to its comprehensive list of features that enable you to run an
effective campaign, the Aweber service is definitely a very valuable and reliable service.

  • Wed, 18 Apr 2018 18:56:53 +0000: We Added 2 New Emails to Our Blog Series, and Increased Clicks by 630% - Email Marketing Tips

    You've probably read about email segmentation. In fact, pro email marketers recommend it all the time.

    But is it really worth the work? After all, segmentation takes effort. It’s much easier to simply send a generic email to your entire list.

    To find out, we decided to put segmentation to the test.

    We updated our blog's email automation series. The goal? To ask each subscriber what content they wanted in their inbox, and email them segmented content based off their choice.

    We got some crazy results — like an email click-through rate 630% above our average.

    Here’s how we did it ...

    How we redesigned our blog welcome series to collect subscribers’ preferences

    When people subscribe to our blog newsletter, they receive a weekly email with our latest and best blog content. We also send them an automation series right after they subscribe.

    This series is our way of welcoming subscribers to our email list. We explain how often we’ll send them emails and what kind of content they’ll get. Then, we email them our best content — like our top blog posts and our best free courses.

    But something was missing from the series ...

    We didn't know what topics our audience was most interested in learning about, and we had no way of segmenting our audience based off their individual learning interests.

    This info was important for two reasons:

    1. Knowing what topics the majority of our audience wanted to read would help us write the right content for our audience. If most people were interested in automation, for instance, then we should be writing more posts about automation!
    2. Knowing more about each individual subscriber would help us send more relevant content. Instead of sending every subscriber the same blog post, we could send blog posts to groups of subscribers based on their interests.

    That's why we redesigned our blog series. In the new series, we asked subscribers what content they wanted to receive. All they needed to do was click a link to tell us what topic they were most interested in.

    There are 6 email marketing topics our audience typically asks questions about. We made these 6 topics the options a subscriber could click. They could learn how to:

    • grow their email list.
    • automate their email marketing.
    • create and send emails.
    • design emails.
    • make money with email marketing.
    • improve their open and click-through rates.

    Or, they could choose to learn about everything!

    To gather our subscribers preferences, we added this simple email to our blog welcome series:

    When a subscriber clicks on one of the links, they get access to a landing page where they can download the free "Essential Guide to Social + Email Marketing." (That's our incentive for having them participate in answering the question.) On that page, we also share some of our most popular blog posts in their chosen category.

    But behind the scenes, even more is going on! Using AWeber’s Click Automations, we automatically tag subscribers with a label that matches their choice when they click on one of the options. For example, if a subscriber clicks “Grow my email list,” they receive a “grow email list” tag.

    Using AWeber and tags, we can build segments of subscribers who have a particular tag, and then send one-time emails or automation series to that segment. This gives us the ability to do some pretty powerful things.

    Let’s say we wanted to share our latest post on increasing email open rates. Instead of sending the same email to our entire list, we could send that post specifically to people who told us they wanted to improve their open and click-through rates. By segmenting our audience in this way, we hypothesized that we’d get better open and click-through rates.

    But there was one flaw with our method. Not everyone opens an email. Even fewer people click on it. Our new email would only collect the preferences of subscribers who chose to engage with it. This meant that we wouldn’t be able to collect the interests of everybody on our list.

    That’s why we added a second, similar email at the end of our welcome series:

    This email gave subscribers who didn't click on the first email another chance to share their preferences. By adding it to our series, we were able to encourage even more people to tell us what topics they’d like to learn more about. And the best part? Using segmentation and automation, we only sent this email to people who didn't open or click the first email asking for their preferences.

    Here’s how we structured the updated series:

    Email 1: Welcome to the AWeber blog newsletter!

    • Goal: Welcome subscribers to our list, tell them how frequently we’d send emails, deliver our incentive, and ask them to whitelist us.
    • Delivery time: Immediately after subscribing
    • Audience: All subscribers

    Email 2: Share your interests and we’ll send a free guide

    • Goal: Encourage subscribers to share what they’d like to learn about email marketing by clicking on a link in the email
    • Delivery time: 1 day after email 1
    • Audience: All subscribers

    Email 3: Explore the best email marketing content

    • Goal: Share our best blog content with our audience and get them excited about being a subscriber
    • Delivery time: 1 day after email 2
    • Audience: all subscribers

    Email 4: Get 45+ email copy templates and master your content

    • Goal: Delight our subscribers with even more educational and free content –– our “What to Write in Your Emails” course.
    • Delivery time: 1 day after email 3
    • Audience: All subscribers

    Email 5: Would you like another free guide?

    • Goal: To encourage more subscribers to click on a category and tell us what they’re interested in.
    • Delivery time: One day after email 4
    • Audience: Subscribers who didn’t click on a category in email 2

    To get a visual picture, here's an automation map of the updated series:

    In the updated series, there are 7 content categories subscribers can choose from. However, we only use 6 tags in our series. That’s because the final option is to “Learn it all!” If a subscriber clicks this, they are tagged with all 6 tags, rather than a 7th separate tag.

    Compare that to the automation map of the original series, which only had 4 basic, sequential emails:

    Pro tip: Instead of sending people to a landing page when they click on a Click Automation, you can send them to a hosted form that says something like “Thanks for sharing your preferences! We’ve updated your info.” This can be easier than creating a landing page.

    But we still had a problem … what about our current subscribers?!

    When we updated our welcome automation series to include these 2 new emails, we already had thousands of subscribers on our blog newsletter list. And since this series was only for new subscribers, current subscribers didn’t receive it. Which meant that we wouldn’t find out the interests of our current subscribers through this series.

    So we decided to send all of our current subscribers a one-time broadcast email to ask them the same question.

    This email functioned in the same way as the 2 emails we added to our automation series. When a subscriber clicked on one of the options, they received a tag that matched their choice. The email content is nearly identical to the ones we added to our automation series:

    After sending it, thousands of our current subscribers clicked on an option to tell us what they’d like to learn about.

    40% of them clicked “I want to do it all!” The second most popular choice was “Grow my email list,” with 21% of people clicking this option.

    We chose the most popular category and gave subscribers a cool freebie.

    Since the majority of our subscribers said they wanted to learn about list growth, we decided to email them our free course “Email List Growth Blueprint.”

    And we saw phenomenal results. Our open rate for this email was 118% higher than our average open rate for this list. Our click-through rate was an astounding 630% higher than our average click-through rate. 😱

    This record-breaking engagement is thanks to the power of segmentation and sending the right content to the right people.

    Theory proved: Segmentation works.

    Skyrocket your engagement! Try this out yourself.

    Want to do something similar on your own email lists? Simply follow these steps:

    1. Write 1 or 2 emails and add them to your automation series
    2. Add a question and answers to your new emails.
    3. Add hyperlinks to your answers. You can link off  to a hosted sign up form or landing pages
    4. Use AWeber's Click Automations to tag subscribers based off the link they click. The options you give subscribers don't need to be about their content preferences! You could ask subscribers for their skill level at a certain task, what products they're interested in, or anything that helps you send more targeted content!
    5. Send relevant one-time and automated emails to your subscribers using AWeber’s tags to build your segments.

    Need help setting this up? Call, chat, or email us. We'd love to walk you through it!

    Want to try this, but don’t have AWeber? Get a free account for 30 days and test it out.

    The post We Added 2 New Emails to Our Blog Series, and Increased Clicks by 630% appeared first on Email Marketing Tips.

  • Fri, 13 Apr 2018 14:28:24 +0000: Your GDPR + Email Marketing Playbook: How to Prepare for the New EU Data Law - Email Marketing Tips

    Disclaimer: This blog post is for informational purposes only, and you should not consider it legal advice. We recommend that you seek legal and other professional counsel to determine exactly how the GDPR might apply to you.

    A new law called the General Data Protection Regulation (GDPR) will go into effect on May 25, 2018 — and it will impact email marketers around the world.

    The good news? If you’re using AWeber, you’re probably already doing many of the things required.

    Keep reading for a walkthrough of the GDPR, what AWeber is doing to prepare, what it means for your email marketing business, and how you can prepare for the changes.

    What is the GDPR?

    The GDPR is a European privacy law approved by the European Commission in 2016. Its purpose is to “harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy, and to reshape the way organizations across the region approach data privacy.”

    This is fantastic news for EU citizens. The GDPR will hold businesses and entrepreneurs more accountable for data breaches, require them to not only keep records of a person’s consent to disclose personal information, but also clearly state what the data will be used for up front.

    Why the GDPR is a good thing for email marketers

    The goal of the GDPR is to protect all EU citizens from privacy and data breaches in an increasingly data-driven world.

    While it requires a bit more effort on your part, it can also lead to some pretty important benefits to your email marketing.

    Here’s why...

    By taking greater measures to protect and use subscriber data correctly, you’re more likely to send more relevant, targeted, permission-based emails to your subscribers. And that can translate into more trust with your subscribers, fewer spam complaints and unsubscribes, and better email deliverability.

    Win. Win. Win!

    Who does the GDPR affect?

    The GDPR applies to any data controller or processor who collects, records, organizes, stores or performs any operations on personal data of those who live in the EU — even if you don’t reside in a European country.

    Personal data is any data that can be used to identify a person, including email addresses.

    Data Controller? Processor? What are those?

    Here’s a quick definition of each:

    Data Controller: Any individual or business who determines how an individual's personal data is processed.

    Data Processor: Any individual or business who processes personal data on behalf of the controller.

    As an AWeber customer who collects EU resident data, you would more than likely be considered a Data Controller. AWeber would be considered a Data Processor.

    How does the GDPR affect me?

    To understand how the GDPR will affect you, it’s first important to understand the key rights the new law protects and how these rights apply to you:

    • Right to be informed: Your EU subscribers can ask about personal data, how it is used, and why it is being used at any time.
    • Right of access: Your EU subscribers can request a copy of personal information at any time.
    • Right of rectification: Your EU subscribers can update (or request updates to) personal information at any time.
    • Right of erasure: Your EU subscribers may request that you or AWeber erase their personal data, cease further dissemination of the data, and potentially have third parties halt processing of the data.
    • Right to object: Your EU subscribers may unsubscribe from any of your emails at any time.

    Knowing these rights allows you to better understand your responsibility in protecting these rights.

    How to prepare your business for the GDPR

    There’s a lot to think about with the GDPR, and we understand that it can feel a bit overwhelming. So we’ve outlined four steps you can take to help prepare for the GDPR.

    1. Continue to abide by AWeber’s terms of service and privacy policy

    We recently updated our privacy policy and terms of service for customers, affiliates, and developers who use our API. These updates reflect what we’re doing to be compliant with the GDPR.

    Be sure to continue abiding by these terms of service and privacy policy:

    2. Get explicit, opt-in consent from subscribers

    The GDPR describes consent as “freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.”

    Translation: You must explain how you will use a person’s data before he or she gives it to you. If you plan to use a person’s data for multiple reasons, you must disclose all those purposes from the get-go.

    For example, imagine you have a weekly blog newsletter. Once a person subscribes, they’ll receive a weekly newsletter from you, as well as an occasional email promoting your product. To be compliant with the GDPR, you must explain on your signup form that subscribers will receive both educational newsletter emails and promotional emails.

    There’s been a lot of talk about the need to have checkboxes in your signup form to be compliant with the GDPR. However, checkboxes are not necessary to comply with the GDPR, but are simply one of many ways to prove consent.

    Another way to prove consent is by adding simple language to your signup form that clearly explains how you will use a subscriber’s personal data, what kind of content you will be sending them, and how often you will be sending it.

    If you do, however, decide to use an optional checkbox on your signup form, make sure your checkbox is not pre-checked. To get affirmative consent, subscribers need to check the box themselves.

    Here’s an example from outdoor enthusiast Paul Kirtley that demonstrates how to clearly explain how a subscriber’s personal data will be used:

    As you’re reviewing your signup forms, here are a few questions to ask yourself:

    • Have I made it clear to the subscriber what information I am collecting?
    • Have I made it clear to the subscriber why I am collecting their information?
    • Have I made it clear what information I will be sending them?
    • Have I made it clear how often I will be sending them information?

    Another common question people have is this: Do I need to have double opt-in (aka confirmed opt-in) now with the GDPR?

    You don’t need to have double opt-in to be compliant with the GDPR. You can still use single opt-in and be compliant if you can prove informed consent in another manner. However, there are benefits to using double opt-in, including a more engaged list of subscribers and better deliverability.

    For the subscribers who are already on your list, you can send a re-engagement email prior to the GDPR taking effect to confirm continued consent to receive your emails.

    You can use AWeber’s new click automations for broadcasts to tag subscribers who click the confirmation link in the email.

    3. Create or update your public-facing privacy policies

    Along the same lines as gaining explicit consent, it’s a good practice to create, review, and update your public-facing policies around data collection and usage.

    As mentioned above, your subscribers have a right to know how their personal data is being used, so make that clear and easy to understand in your policy.

    Also, make sure your policies are easy to find. You can do this by adding a link to your policies within the footer of your signup form, emails, and website.

    4. Document and communicate a process for data requests from subscribers.

    The GDPR requires that you document and communicate a process for subscribers to opt out, make changes to their personal data, request copies of their personal data, or request that their data be deleted entirely from your records.

    You may need to document a process for subscribers to make such requests.

    Once you have this process documented, you can communicate it through your public-facing privacy policy as well as within your emails.

    Here are the types of requests to document and communicate, and how to fulfill them:

    Unsubscribing from your list

    Under the GDPR, subscribers have the right to object or opt out of your communication at any time.

    Your subscribers already have the ability to unsubscribe on their own using the “Unsubscribe” link in the footer of your emails.

    However, you can also unsubscribe them manually if they request it, either on a list-by-list basis or by bulk unsubscribing someone.

    You can also make this option more obvious by adding it within your email messages. Here’s an example from Ann Handley with her bi-weekly Total ANNARCHY newsletter. You’ll notice she added an unsubscribe link following her signature, with some playful language.

    Updating personal data

    Subscribers also have the right to rectify or update their personal data at any time.

    Similar to the unsubscribe link in your emails, subscribers already have the ability to update their personal data on their own using the “Change subscriber options” link in the footer of your emails. However, you can update their information manually upon request.

    Requesting a copy of personal data you maintain

    With the GDPR, your subscribers have the right to access their personal data you maintain.

    Unlike opting out or update personal data, your subscribers won’t be able to access this information on their own. Instead, they will need to request it from you.

    AWeber makes this easy for you to find this information within subscriber management. Using the filters, you can search for the subscriber’s email address. Then using the “Export CSV” option, you can export your subscriber information in a format you can deliver to them.

    Deleting subscriber data entirely from your records

    Under the GDPR, your subscribers also have the right of erasure. In other words, the right to be forgotten. That means you must delete their personal data upon request.

    Deleting subscribers is easily done within your AWeber account using the “Search All Lists” feature. Simply use the “email” filter to search for the subscriber’s email address. Then check the box(es) next to their name and click “Delete.”

    When you delete a subscriber from your list, that subscriber’s personal information will be deleted entirely from your reports and your list. However, deleting a subscriber will not affect your reporting data; you’ll still be able to view anonymous, aggregate reporting data in your account, but the deleted subscriber’s name and email address will be removed.

    5. Begin keeping comprehensive records of how you collect personal data.

    The GDPR also requires that you can prove the nature of consent between you and your subscribers. This has two parts: showing the signup source in the subscriber data, as well as a copy of the signup form or data collection mechanism from which they provided that consent.

    You can accomplish this by either saving the underlying code, a screenshot or PDF you used to collect their information.

    Remember: these tips are not intended to be legal advice and in no way represent a comprehensive standard for ensuring the GDPR compliance.

    Download our GDPR checklist

    Whew! That was a lot of information. Fortunately, we’ve boiled it down to a one-sheet checklist for a quick reference as you prepare for the GDPR.

    What is AWeber doing to prepare for the GDPR?

    AWeber is already self-certified with both the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield, and we comply with lawful transfers of EU/EEA personal data to the U.S. in accordance with our Privacy Shield Certification.

    Additionally, we are actively preparing to be fully compliant with the GDPR by May 25, 2018.

    To help us do so, we formed a dedicated, cross-functional team to organize, lead and carry out the work that needed to be done to bring AWeber into compliance with the GDPR.

    Here’s what this team has been working on:

    • Developing a comprehensive strategy to comply with the GDPR
    • Conducting a detailed audit of our personal data and processing practices
    • Updating our terms of service and privacy policy to include the GDPR changes
    • Review our services to ensure we protect the rights of EU citizens mentioned above
    • Developing Data Processing and Security Terms for our customers

    Moving forward, we will hold regular training sessions to ensure our team members are always up-to-date on our processes and best practices for helping our customers.

    What’s next?

    In the coming weeks, we’ll be making Data Processing and Security Terms available to AWeber customers. Keep an eye on this blog post and our help article for an update and link to the terms. Or contact us to request it.

    To learn more about the GDPR, visit www.eugdpr.org.

    Have questions? Comment below and we’ll do our best to answer them.

    Not an AWeber customer? Get the peace of mind of working with a trusted provider. Try AWeber free for 30 days.

    The post Your GDPR + Email Marketing Playbook: How to Prepare for the New EU Data Law appeared first on Email Marketing Tips.

  • Wed, 11 Apr 2018 17:25:36 +0000: How to Pinpoint Your ‘Hook.’ Find Your Unique Selling Proposition in 6 Simple Steps - Email Marketing Tips

    When it comes to selling a product or service, fitting in is overrated. Too often, businesses and entrepreneurs try to create something for everyone. The end result is generic, trivial, and, well, boring.

    You can’t be everything to everyone.

    You can’t have the best ice cream and the best ribs.

    You can’t be the best organizational tool for solopreneurs and large multinational corporations.

    You can’t have the best high-intensity interval classes and the best bodybuilding classes.

    Sure, it can be scary to go left when everyone else is heading right, but the upside to going left is huge.

    Embrace your uniqueness

    Take Rick Barry. He’s an NBA Hall of Famer and one of the greatest free throw shooters of all time.

    What made him so great? When at the free throw line, the former Golden State Warrior would grip the sides of the basketball, bend his knees, and then simultaneously lift both arms and hoist the ball into the air.

    That’s right: Barry perfected the “granny-style” shot.

    It was incredibly accurate. Barry made 3,818 of his 4,242 free throw attempts, good for a 90 career shooting percentage from the line. (For perspective, the average FT percentage in the NBA during the 2016-17 season was 76 percent.)

    Barry’s technique involves less moving parts. It gives the ball a better chance to sail in a smooth, perfect arc toward the basket without elbows or wrists getting in the way.

    Barry found an unorthodox — but undeniably effective — method. He’s the only player to lead the National Collegiate Athletic Association (NCAA), the American Basketball Association (ABA), and the NBA in scoring for an individual season. He’s an eight-time NBA All-Star, and was named one of the 50 greatest players in NBA history.

    When he finally retired from the league in 1980, he ranked first for field goal percentage.

    Barry zigged left when everyone else zagged right, and his success at the line is nearly unmatched. If he had gone with the conventional free throw style like everyone else, would he have been a record-setting free throw shooter? Maybe . . . but it would have been a lot tougher for him.

    And he definitely wouldn’t have been as memorable.

    The same goes with creating and promoting your product. If you want to make money, you need to find your own effective “granny style.”

    Marketers call this your Unique Selling Proposition (USP). It’s the element that makes your product stand out from the crowd of similar products — and it can change everything for you.

    Identify your USP

    Finding an effective Unique Selling Proposition (USP) can be difficult. After all, how many businesses and products are truly one-of-a-kind?

    There are thousands of life coaches, personal trainers, electricians, therapists, authors, yoga instructors, digital marketers, clothing retailers, and so on. What makes yours stand out?

    Quick note: Don’t be unique for the sake of being unique. Selling fur coats in a heat wave may be unique, but it’ll make you zilch.

    Here at AWeber, we have terrific automations and an easy-to-use interface, but we choose to highlight our amazing award-winning customer service as our USP. We’re not just bias. Our customer solutions team took home TWO Stevie Awards this year. (The Stevies are basically the Oscars of customer support.)

    There are a bunch of Email Service Providers a customer can pick from. They ultimately pick us because they know they’ll always have a live expert in our Chalfont, Pennsylvania headquarters to help them — whether it’s via chat, email, or phone.

    While other ESPs are cutting back or nixing their customer service hours altogether, we’re adding to ours. Right now, you can talk to an AWeber solutions member Monday through Friday from 4 a.m. to 8 p.m. EST, and Saturday and Sunday from 9 a.m. to 5 p.m. EST. Haven't signed up for your FREE AWeber trial yet? Create your account today! 

    Our ultimate goal: to roll out 24/7 customer support in the near future.

    So what’s your USP?

    Download this list of six questions below. Answer them to pinpoint your business's hook.

    The 6 Questions You Must Answer to Find Your USP

     

    Once you’ve answered the 6 questions, ask yourself: How does my product or service solve my target audience’s biggest problem?

    Then try to boil it down to a short and concise answer. (One to two sentences MAX.) This sentiment is your promise to your customer.

    Put your USP everywhere so it stays front of mind. Make it your computer and cellphone background. Frame it on your desk. Sign it at the bottom of your emails.

    Live it, breathe it — and make sure it applies to your product.

    The post How to Pinpoint Your ‘Hook.’ Find Your Unique Selling Proposition in 6 Simple Steps appeared first on Email Marketing Tips.

  • Fri, 06 Apr 2018 15:06:47 +0000: New in AWeber! Automation, Segmentation, Mobile App Updates, and More - Email Marketing Tips

    Product Updates from AWeber

    Spring is here! It's time to grow and engage your email subscribers with our latest features.

    We were so excited to announce one-click automation and segmentation in Broadcasts (one-time emails) last month. And now, we're excited to share four more updates inside your AWeber account!

    Add and remove tags based on your Broadcast opens

    With Broadcast Automations, you've had the ability to:

    • add a tag when a link is clicked.

    Now, you can also:

    • remove tags when a link is clicked.
    • add tags when the email is opened.
    • remove tags when the email is opened.

    Add and remove tags in your Broadcast emails.

    What you need to know:

    • Advanced automation and segmentation is here! 🎯
    • Add and remove tags based on clicks and opens in Broadcast emails 🔖

    How to take advantage of this feature:

    • Learn more about our latest automation features in our recent webinar (now pre-recorded.) Register to watch on-demand here.
    • Tagging your subscribers allows you to create dynamic subscriber segments or trigger smart automated sequences of emails using Campaigns.

    Easily track your day-to-day growth with AWeber's Stats app

    Keeping tabs on your subscriber growth and decline can help you see what's working and identify key trends. It allows you to pivot and optimize your content strategy.

    Now, inside the AWeber Stats app, you can see the total number of active subscribers on all of your lists at-a-glance, as well as the change in growth from the previous day.

    See your list growth at a glance in AWeber's Stats app.

    What you need to know:

    • Easily keep up with your email marketing performance on your mobile device. 📱
    • Know how many active subscribers are on each list, and where you are seeing notable growth and decline. 🚀

    How to take advantage of this feature:

    • To get immediate insight into your email marketing stats, download AWeber's Stats app for free on iTunes or Google Play.
    • Take a few seconds each day to check your stats and look for trends. See a high decline in subscribers? Look for any changes in your email content or frequency. See a dramatic increase? Look for opportunities to repeat your success!

    Create subscriber segments based on new open and click engagement attributes

    You can now create dynamic subscriber segments based on the "No Opens," "Any Opens," and "Any Clicks" since a certain date, or period of time.

    Image of our new opens and clicks since selector in Subscriber Management.

    What you need to know:

    • Create segments of subscribers that have or have not opened, or have clicked since a specific period of time (i.e. 3/1/2018) or a rolling relative time period (i.e. 30 days ago.) 📅
    • After searching for these subscribers, you can apply tags which can trigger automated follow up, or create segments to send one-time broadcast emails to. 💌

    How to take advantage of this feature:

    • Learn more about how to create segments based on engagement by visiting our knowledge base.
    • Creating segments based on open and click engagement can help you identify your most and least engaged subscribers. One important element in any successful email marketing strategy is re-engagement. Consider sending a re-engagement email or campaign to non-openers after a certain period of time.
    • Not sure what to write? Explore these tactics for re-engaging inactive subscribers.

    Update your confirmation call-to-action button text

    Earlier this year, we released an update to your confirmation email's design, which introduced an HTML button (as shown below).

    Default text for COI button.

    The default button text is "Confirm my subscription," which is perfect in most cases, but may not make sense depending how your subscribers opt in. We listened closely to customer feedback and offered additional requested copy options.

    This shows the additional copy options for the COI button.

    You can now select "Confirm my subscription," "Confirm my request," or "Confirm my email."

    The best part: These alternate call-to-action buttons are also compatible with our confirmation email language options.

    This shows the new button copy in Japanese.

    What you need to know:

    • You can now adjust your call-to-action button text in your confirmation emails based on what makes the most sense for your subscribers. 🆒
    • These options will be translated if you are using our confirmation email language options. 🙌

    How to take advantage of this feature:

    • Head on over to List Options to edit and customize your confirmation email. Choose a call-to-action option that is in line with your request for a subscriber to opt in.
    • While updating your call-to-action, take a look at your confirmation email header and signature content to make sure everything is clear to promote confirmations.
    • Have questions about your confirmation email? Give us a call or let's chat.

    Can't stop, won't stop. Check out all of our new features releases in 2018!

    New in AWeber: One-Click Automation and Segmentation
    February Product Updates: 5 NEW Features Have Hit Your AWeber Account
    ¡Atención! Connect with Your Audience in 13 Different Languages
    Push Notifications– Now Available in AWeber's Stats App

    Getting started with AWeber

    There's a ton of awesome features in the pipeline for both beginners and advanced marketers. We can't wait to share what's on deck.

    Ready to start growing and engaging your audience? Log in today to start using these features.

    Not using AWeber? Get access to the latest updates and more! Start building your email list with AWeber today.

    The post New in AWeber! Automation, Segmentation, Mobile App Updates, and More appeared first on Email Marketing Tips.

  • Fri, 06 Apr 2018 12:59:38 +0000: 4 Survey Templates You Must Send to Your Subscribers - Email Marketing Tips

    Have you ever wondered what content to send to your subscribers?

    Simply ask.

    That’s all it takes to get started with marketing segmentation. Ask your audience great questions, tag your subscribers based on their answers, and send more targeted and valuable emails to specific segments.

    Using AWeber’s new survey template, now available in every AWeber account, we’ve made it even easier to create and send simple surveys to your tribe.

    Our 4 survey variations

    4 Ways to Use Survey Templates to Segment Your Email Subscribers

    1. Segment your audience based on how they feel

    The survey template in AWeber is actually four survey options in one! Using the Drag-and-Drop Email Builder, you can toggle through the four survey types.

    The default option presents a simple sentiment widget, as shown below.

    This is a screenshot of our sentiment widget in the survey template.

    Using a sentiment widget at the bottom of one-time broadcast emails is an effective and simple way to get a "temperature check" of how readers are responding to your emails beyond just opens and clicks. It provides you with valuable feedback so you can constantly send better, more compelling content to your readers. (Read how the sentiment widget helped us engage with more than 1,600 subscribers.)

    Using the template is simple and intuitive for your readers. When a subscriber clicks the happy or sad face, they are redirected by default to an image that says, “Thanks for your feedback.”

    Thanks for your feedback

    But if you want further feedback, you can always redirect them to a custom destination or a quick follow-up survey using a tool like SurveyGizmo, SurveyMonkey, or Google Forms.

    So what happens when your subscribers clicks? That's when the real magic starts . . .

    Using AWeber’s click automations, you can apply the tag “happy” for subscribers that click the smiley face and an “unhappy” to those that click that frown face. Then, create a quick segment based on these tags — happy and unhappy — so you can send future broadcasts to your engaged audiences. Or, you could use those tags to trigger an automated follow up message, which is an email that AWeber can deliver using email automation.

    For example, if they clicked the smiley face, you could send a quick thank you and offer a bonus offer or a related piece of content. It might also be an opportune time to ask for a review or testimonial. If someone was unhappy, send an automated follow up email to invite them to provide more feedback, or offer a relevant incentive to add value for the subscriber.

    Here’s a quick three-minute tutorial on how to do it:

    2. Segment your audience based on an answer

    Another easy way to segment your current audience is to invite them to answer one question with a single click.

    An image of the survey template element that presents yes or no questions.

    • Are you just getting started with _____?
    • Would you like to schedule a free consultation call?
    • Interested in live webinars?
    • Want to receive more information about this product?
    • Did you catch the game last night?

    Based on the answer, tag your subscribers and optionally trigger an automated series of emails to be sent.

    This is perfect for inviting your subscribers to opt-in to a new email course or sequence of emails without spinning up a new list or asking them to sign up again. Simply tag your subscribers when they click "yes" or "no," and trigger the new campaign with each unique tag.

    3. Offer a range of values

    Yes or no questions are great for getting explicit feedback, but sometimes the answer is not as clear cut.

    Using the survey template, you can present a scale:

    This is an image of our survey template element that presents a 5-point scale.

    You may want to give subscribers a five-point range to answer questions like:

    • How was the webinar?
    • How interested are you in this product?
    • How do you feel about _______?
    • How likely are you to do ________?

    Tag each subscriber with a relevant tag based on their selection and trigger an automated follow up, or send targeted one-time emails to these subscribers later.

    For example, if someone ranked your online course or webinar a "5," you could send them a follow up email with a request for a testimonial or a review. Also, while they're happy, let them know about other courses or products they might be interested in.

    However, if someone gave your course or webinar a "1", you could reach out and ask why their expectations weren't met. If it was a paid course, you could also offer them a refund. Starting a conversation can increase customer retention, encourage repeat purchases, and help you create fans and advocates.

    4. Engage your promoters and detractors

    Gauge the loyalty or advocacy of your customers with the Net Promoter Score® or NPS. It's a popular tool that many businesses use to quickly determine their customers' or subscribers' satisfaction.

    To determine your score, start by asking “On a scale from 1 to 10, how likely is it that you would recommend our company, product, or service to a friend or colleague?”

    We developed a 10-point scale variant for this specifically.

    This is an example of our NPS survey style variation.

    NPS responses are typically grouped in the following way:

    • 9 - 10: These are your Promoters, or loyal fans and advocates. These are the customers most likely to promote your brand or product.
    • 7 - 8 : These are your Passives, or satisfied customers, but not yet true advocates.
    • 0 - 6 : These are your Detractors, who are currently unsatisfied, and likely candidates to leave your service.

    Using click automations, you can apply multiple tags when a subscriber clicks a link. When sending an NPS-style survey, tag your subscribers by the unique number they choose (such as nps-0, nps-1, nps-2, etc.,) but also tag them by their group. For example, anyone who clicks 0 through 6 will get the same ‘detractor’ tag. Then, you can then trigger an automated follow-up response to each group to encourage positive interaction with you or your brand.

    Consider sending a thank you and bonus offer or content to Passives and Promoters. For Detractors, you should send a request for more feedback or clarity with the intent to improve their service.

    Are you ready to survey and segment your audience?

    We’ve put together a quick tutorial on how to get started with the template and read the results in AWeber’s QuickStats.

    Log in to your AWeber account, check out the tutorial, and get started with subscriber segmentation today.

    Not using AWeber? How likely are you try AWeber (free) for 30 days? 😉

    If the answer is very likely, create your free trial account here.

    The post 4 Survey Templates You Must Send to Your Subscribers appeared first on Email Marketing Tips.


 

GetResponse

Introduction

In order to have
a successful online business, it is very important that you regularly
keep in touch with your customers. One of the ways to do this is to
conduct an effective email marketing campaign for your business. In
order to conduct an effective email marketing campaign, you need to have
the right tools and all the important email marketing tools you need are
easily provided by
GetResponse.

Description

GetResponse is a
web based email autoresponder service provider that automates the
task of sending scheduled, follow-up email marketing messages. It has
features like AutoResponder, Marketing, and Statistics Service.
Getresponse has been around for years. This means that its systems are
well developed and the service continues to be popular with thousands of
businesses worldwide.

Target Market

GetResponse is
ideal for everyone who wants to conduct a successful email marketing
campaign. It can perfectly address all your email marketing needs
regardless of the size and scope that you require. It is perfect for
charity organizations, forums, groups and online businesses who wish to
promote various causes and services through email. If you need the
results that effective email marketing services provide, then
GetResponse is perfect for you.

Price

The pricing of
GetResponse services vary according to the number of subscribers you
require and the features that you need. The basic package currently
charges $9.95 for a maximum of 250 subscribers. If you need to add more
subscribers to your campaign, you can easily acquire better plan.

Contents The standard features found in GetResponse are as follows:

  • GetResponse Image Gallery – thousands of gorgeous images and impress
    your subscribers with stunning emails for FREE!
  • Form Builder – Create engaging web forms in just a few clicks! Choose from
    500+ beautiful templates to pick the perfect design for your business.
  • Online Surveys – Ask as many questions as often as you want and get the data
    you need to improve products, target campaigns and stay ahead of the
    competition!
  • Advanced Segmentation – Combine behavior and location on the fly for
    hyper-targeted campaigns. Quickly and easily group your customers based
    on customer email activity, geography, and profile data collected from
    web forms and surveys.
  • Unlimited Follow Up Messages
  • Social Media Integration – take advantage of social networks.
  • Industry Templates – Choose from over 300 Designer HTML Templates to
    create eye-popping campaigns for every audience and industry.
  • Email Analytics – track every open, click, unsubscribe, and purchase.
  • Split Testing – Get the best results from your email campaign ? test it first!
    Just create up to 5 messages, with different personalization techniques,
    subjects, and styles. GetResponse will test each version for you, then
    automatically select and send the best! It takes only minutes and can
    save you buckets of cash!

Conclusion

With all these tools provided at a very reasonable price,
GetResponse truly is a godsend for people who need to run an email marketing campaign. It is no
wonder this services is utilized by the thousands of leading businesses online.


 

iContact

Introduction

Email marketing is a very effective method to promote a business online. Thousands of
businesses depend on email marketing in order to promote their products
and services to their customers. Due to this demand, many email
marketing services have appeared online. One of the best services
available in the market today is iContact.

Description

iContact (formerly Intellicontact) is a remotely-hosted complete email marketing
system. It lets you easily publish and track your email newsletters that
you need to send out. The service really provides everything a person or
business needs to run a successful and effective email marketing
campaign.

Target Market

iContact is
perfect for first time email marketers. While it has features that make
it very useful to experienced and highly skilled email marketers, the
excellent support and knowledge resource provided by iContact makes it
ideal for first time internet marketers. If you need a comprehensive
email marketing system that also has excellent support, iContact is the
right service for you.

Price

iContact maintains different price plans according to the size and scope of your
email marketing needs. They also have a free option that provides the
standard email marketing features you need but with a few limitations.
You can try to use the free version to check out the system and then
move to paid plans if you need more functionality. Paid plans start at
$10 and increase according to the number of subscribers you need.

Content

If you decide to go with iContact for your email marketing needs, you will be able to
enjoy the following features.

  • Over 250 Templates
  • Survey feature with easy to manage results
  • List segmentation
  • Image hosting (which was just made a lot larger)
  • Unlimited number of lists
  • RSS intergration
  • Detailed contact management system
  • Send HTML or text email
  • Import subscribers from your current lists or database
  • Send personalized emails using mail merge fields
  • Create your own mail merge fields for further personalizing
  • Create autoresponder welcome messages on subscription
  • Manage subscription/unsubscribe link automatically inserted in each message you
    send
  • Software is regularly upgraded
  • Detailed activity and subscription reports reports
  • Complete list add/remove/sent/open/click statistics and activity reports
  • Bounce-back email handling – no more dead addresses on your list
  • Deliverability reports
  • Email drafts & archives
  • Fully searchable database
  • Forward-to-a-Friend email feature
  • Wide selection of HTML templates, or create your own
  • Powerful template editor
  • Create, send out, and track the results of surveys to your customers and
    subscribers
  • Great help features and live chat option

Conclusion

With all these
useful features, affording pricing plans and excellent support, iContact
is definitely an excellent service to go with.
With iContact, you can be sure that your email marketing campaign is going to be a success.

  • Thu, 19 Apr 2018 12:13:11 +0000: Effective Marketing: Can Do versus Am Doing | iContact - Blog – iContact | iContact

    Lucille Ball, star of the pioneering 1950s TV show I Love Lucy, once said: “If you want something done, ask a busy person to do it. The more things you do, the more you can do.” She was speaking from experience. During her life, Ball was so much more than a television sitcom actor.

    The post Effective Marketing: Can Do versus Am Doing appeared first on iContact.

  • Tue, 17 Apr 2018 12:00:27 +0000: Online Fundraising: Five Tips for Success | iContact - Blog – iContact | iContact

    If you think the business of selling products or services is hard, you should try your hand at online fundraising. Fundraising is difficult for a number of reasons. From money being tight to a bout of compassion fatigue or a general lack of interest (fundraising is a competitive business – and sometimes it seems that everyone is asking for money), there are a million reasons why someone will find it easy to say no to your campaign.

    The post Online Fundraising: Five Tips for Success appeared first on iContact.

  • Thu, 12 Apr 2018 15:00:13 +0000: GDPR – What You Need to Know | iContact - Blog – iContact | iContact

    GDPR, or to give it its full name, The EU General Data Protection Regulation, is a new European Union regulation designed to protect and empower all EU citizens’ data privacy and to reshape the way organizations approach data privacy. While GDPR is a regulatory product of the European Union, it has potential implications for any business or organization (regardless of location) doing business with or holding data belonging to EU citizens.

    The post GDPR – What You Need to Know appeared first on iContact.

  • Wed, 11 Apr 2018 12:00:24 +0000: Send Marketing Emails That Make People Smile | iContact - Blog – iContact | iContact

    The world of marketing is a funny old game. On the one hand, it’s portrayed as a glamorous industry full of creative and smart individuals who work as hard as they play. I mean seriously, who wouldn’t want to be a marketer? On the other hand, it’s perceived as a series of cynical ploys to persuade consumers to part with their cash for products and services they neither need nor want. Here we enter the realm of the snakeskin oil salesman.

    The post Send Marketing Emails That Make People Smile appeared first on iContact.

  • Tue, 10 Apr 2018 13:41:39 +0000: A Website without Email Marketing Is Like a House with No Roof | iContact - Blog – iContact | iContact

    I had a difficult conversation again last week with an online retailer who was struggling with the high acquisition costs of selling via online marketplaces (eBay, Amazon, etc.) but not putting the time and effort into his own site because it hadn’t generated enough sales.

    The post A Website without Email Marketing Is Like a House with No Roof appeared first on iContact.

Aweber
GetResponse
iContact

 

 

When it comes to ar services, deliverability rate is ALMOST the most important criteria. We understand that, and have spent countless hours over a period of more than a year, ensuring the highest possible deliverability rate. It does not stop there either! We have a team who’s sole focus is ensuring we not only maintain, but, improve our deliverability rate!

As important as deliverability is, being able to contact your customer, be it through follow up ar, or broadcast messages, is one of the key reasons for joining a service like Imnica Mail.

We know you want the greatest tools, and easiest way possible to communicate with your subscriber base.

Here at Imnica Mail, ease and power of communicating with your customer is as important as deliverability!

We have spent an incredible amount of time ensuring that we have built in all the features that are essential, but, we have spent a fair bit of time also building tools and features that might not be essential, but, sure is nice to have!

Not only that, but we are CONSTANTLY adding new tools and features! We go out of our way to listen to our customers, and if any new suggestion or request makes sense, it goes into our development plan.

Below you can find a summary of some of the major features.

This list is far from complete, and the best possible way for you to experience all the features and the power of Imnica Mail, is to signup and take advantage of the 30 day fully functional trial for only $1!

Your affiliate link for Imnica Mail is: http://www.imnicamail.com/?aff_id=3718

The Titles For The 52  Messages Are As Follows:
How businesses can use mobile text messaging for marketing

How can QR codes help your business?

Do you need an email newsletter?

Protecting your reputation on Facebook

Why is building a list important?

The danger of a bad reputation on social media

How the search engines find your site

Why have a mobile optimized site?

Why do you need a Facebook page?

What is Google Places?

What is Google+?

What are QR codes?

What are Facebook Ads?

Should businesses use Twitter?

Mobile marketing mistakes

How to go higher on Google Places

Using LinkedIn to make valuable business connections

How to set up a good LinkedIn profile

Is PPC the right way to go?

Hosting an online radio show for your business

Using press releases

How often should I update my content?

Using a blog to get more traffic to your site

What are backlinks?

What is web 2.0?

What is SEO and why does it matter?

What is off-page SEO and do I have to do it?

Is SEO a one-time thing?

Video marketing

How article marketing can drive traffic to your site

Using content for SEO

What is on-page SEO?

Does Facebook really work for businesses?

How to get more customers with Twitter

SEO Myths

Using YouTube to drive traffic to your site

Why businesses should create a blog

Different Ways to Reach Customers

Selling products and services to your list

Building a list using LinkedIn

Does mobile marketing convert better than email?

Selling what you know – what is information marketing?

The benefits of being on Google Places

Will customers get mad if I market to them on their mobile phones?

How to hire a content writer

Why having analytics on your blog is critical

What is podcasting and how can it help my business?

How having a mobile optimized site can smash your competitors

Three tips for email marketing

How outsourcing can increase your business fast

Should you outsource or do everything yourself?

How do you get people to sign up for your mailing list?

More reads on ar

Using an autoresponder can help you keep your product in front of prospects even while you’re giving them the extra information they need before making a purchase. An autoresponder is designed to send out emails automatically to the people on your subscriber list. Traditionally, autoresponders were used to send emails automatically when you’re not available.

However, it’s possible to set up a sequential autoresponder to automatically send out a series of emails at pre-set times. For example, you might want to offer your subscribers a ‘tip of the day’about your product, so you’d set your autoresponder to send out a new tip each day for you. This article will look at some ways you can use an autoresponder to help increase your business.

The biggest benefit of using an autoresponder service is the sense of surety or trust that comes with. All service providers value your business. So they know they must take care of your business with their services. Their equipment is heavy duty and will be able to take care of any volume of mailing. It doesn’t matter how large your list. You can email your lists in various formats, as well. You’ll be able to send a test email which is always a good idea. This feature alone can save you tons of headaches.

In addition to all the other benefits, you’ll also gain a little peace of mind. Not a bad thing to have. No worries about taking care of a large list should you get to that point. All this allows you to be hopeful about your business future, and you’ll have the ability to participate in real automatic marketing. Apart from this, an autoresponder also allows you to customize your email messages so that you are able to interact with your subscribers directly in a conversational tone. You’ll still retain the personal touch with this level of automation. Your emails will seem like they were hand crafted and hand delivered.

It’s no coincidence that all highly successful online businesses use autoresponders and list marketing. Having a plan to always be striving for increasing your customer base should be part of your long term business goals.

If you haven’t tried the new Unlimited Subscribers In Each List yet, now is the time. Do list swaps with other affiliate marketers that lets you conduct a controlled experiment with your sign up forms and messages to help to see which factors make them perform better for your campaigns.

There’s not a marketer on the planet who prefer to pay for something when they can get it free. Free marketing tools are getting better and better

Email marketing doesn’t need to be hard, but if you’re trying to make it
profitable and haven’t a clue – then it will be very tough. Let’s move on and
take a look at the power of email marketing, and what you can do to tap

 

An example of a simple
autoresponder can be found in email services like Gmail, where you can set your
autoresponder. If you’ve ever sent an email to someone and gotten a fast,
automated reply telling you that they aren’t currently available, that was an
autoreponder message.

Email marketing is an entire subject unto itself, and if you wanted you could
really spend a lot of time learning about it.

AUTORESPONDER  COMPARISON CHART

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